• Lead and execute the company's SEO content strategy across Europe, North America, Asia, & LATAM; • Develop and implement a comprehensive global SEO content strategy to drive organic traffic, sales, and improve search rankings across 15+ languages.; • Lead the on-site SEO team, providing guidance, mentorship, and performance management; • Define our client's SEO approach to on-page, content, localization, and UX; • Collaborate with cross-functional teams, including inbound marketing, product, growth, design, and development, to ensure seamless integration of SEO best practices into website and content development processes; • Own the reporting structure for markets, regional stakeholders, and senior management; • Stay updated on industry trends, algorithm changes, and emerging SEO and content marketing techniques. Proactively apply new strategies for continuous improvement.

• Develop and execute a comprehensive SEO strategy, aligning it with business objectives and focusing on improving organic search rankings, organic traffic, and conversion rates. • Lead and manage a team of SEO specialists, providing guidance, mentorship, and performance evaluations to ensure the team's continuous growth and success. • Conduct keyword research and analysis to identify relevant search terms and opportunities within the travel industry, and optimize website content accordingly. • Develop SEO audits, establish prioritized recommendations and coordinate their effective execution with stakeholders. • Monitor and analyze website performance using SEO tools and analytics platforms, and provide regular reports with actionable insights to stakeholders. • Stay up to date with the latest trends, algorithm changes, and best practices in SEO, user search behavior, adapting strategies to maintain a competitive edge. • Conduct thorough competitive analysis to identify industry trends, benchmark performance against competitors. • Collaborate with web development teams to integrate SEO best practices deep into their website platform to be able to grow organic traffic in the long tail. • Collaborate with content development and translation teams to ensure SEO best practices are taken into account through the multilingual copywriting and translation processes. • Stay informed about the latest developments in the travel industry, such as emerging destinations, popular travel experiences, and customer preferences, and incorporate them into SEO strategies and content creation. • Collaborate closely with marketing teams to integrate SEO strategies into broader marketing initiatives, including affiliate marketing, social media campaigns, email marketing, and digital advertising.

• Write high-quality, human-first SEO content (no AI-generated articles) • Produce a consistent volume of long-form articles per month (buying guides, comparisons, lifestyle pieces) • Develop strong angles and storylines that match real search intent • Ensure every piece is clear, structured, and conversion-driven • Work closely with the SEO and marketing team to: Define content priorities • Align on structure and messaging • Continuously improve performance

• Identify opportunities through comprehensive keyword research. • Implement effective keyword strategies to improve organic search rankings. • Plan, create, and manage high-quality, SEO-friendly content. • Optimize on-page content, including metadata and headings, for search engines. • Collaborate with web developers to address technical SEO issues. • Ensure website performance, mobile-friendliness, and structured data implementation. • Execute off-page SEO strategies, including backlink acquisition. • Build relationships with relevant websites and influencers for link outreach. • Monitor website traffic, keyword rankings, and user behavior using analytics tools. • Prepare regular performance reports and provide actionable insights. • Promote content through social media, email marketing, and partnerships. • Collaborate with cross-functional teams for content distribution and outreach. • Stay updated on industry trends and search engine algorithm changes. • Ensure compliance with SEO best practices and emerging trends.