Spocket

• Work with a highly skilled team of engineers to turn business requirements into technical requirements with clear technical specifications. • Collaborate with the development, design, and growth team to come up with innovative and scalable solutions for Spocket. • Help develop and maintain key features of the existing platform. • Help uncover new and innovative ways to enhance customer experience and platform usability. • Maintain, manage, and scale our current stack on an ongoing basis. • Have ownership and responsibility for the code and the product.

• Identify opportunities through comprehensive keyword research. • Implement effective keyword strategies to improve organic search rankings. • Plan, create, and manage high-quality, SEO-friendly content. • Optimize on-page content, including metadata and headings, for search engines. • Collaborate with web developers to address technical SEO issues. • Ensure website performance, mobile-friendliness, and structured data implementation. • Execute off-page SEO strategies, including backlink acquisition. • Build relationships with relevant websites and influencers for link outreach. • Monitor website traffic, keyword rankings, and user behavior using analytics tools. • Prepare regular performance reports and provide actionable insights. • Promote content through social media, email marketing, and partnerships. • Collaborate with cross-functional teams for content distribution and outreach. • Stay updated on industry trends and search engine algorithm changes. • Ensure compliance with SEO best practices and emerging trends.

• Craft full-funnel affiliates and influencers program. • Holistically strategizing upper funnel and mid-funnel influencer program and lower funnel affiliates programs. • Identify new affiliates and nurture the current top partners to drive customer acquisition goals. • Implement effective affiliate marketing strategies. • Monitor affiliate performance, optimize campaigns, and manage budgets efficiently. • Identify and engage influencers aligned with the brand's values, negotiate partnerships, analyze campaign performance. • Provide actionable improvement insights for impactful influencer marketing. • Spend 70% of the time growing revenue numbers through affiliate marketing programs. • 30% of the time driving the upper funnel through influencer programs. • Align campaigns with overarching marketing strategies and coordinate with cross-functional teams. • Analyze metrics to provide valuable, data-driven insights and prepare regular reports on campaign effectiveness.

• Develop a meaningful part of Spocket’s product growth vision, strategy, and roadmap • Execute against plans with engineering, design, analytics, and feature product partners • Make trade-offs, assess risks, and ensure clear communication • Identify customer needs and business opportunities through user research and data analysis • Own end-to-end features including writing product specs and driving cross-functional execution