• Own day-to-day campaign build, QA, execution, and maintenance in Marketo and Salesforce - ensuring accuracy, consistency, and clean attribution across channels • Troubleshoot execution, data, and integration issues across marketing systems • Support ABGTM motions by implementing segmentation, account signals, and targeting logic in partnership with Demand Gen • Build and maintain a marketing data hygiene system using programmatic enrichment workflows, validation, and Clay • Proactively audit data to identify gaps, inconsistencies, or risks before they impact performance or reporting • Enforce data standards that improve attribution reliability across Marketing, Sales, and RevOps - and ensure downstream reporting is built on trustworthy data • Partner with the Senior Marketing Operations Manager to operationalize and scale marketing processes - translating requirements into repeatable workflows, documentation, and automation • Enable AI-assisted enrichment, QA, and workflow optimization to reduce manual effort and increase execution capacity • Continuously identify opportunities to strengthen systems, reduce failure points, and improve operational efficiency

• The Marketing Operations Lead will manage the intake, routing and approval workflow for marketing collateral through Workfront. • Responsible for ensuring submissions follow established processes and are routed through the appropriate stakeholder and regulatory (RAQA) approval pathways. • Serve as the primary point of contact for teams submitting collateral requests, providing training on submission standards, enforcing workflow requirements and maintaining reporting dashboards to track request volume and approval timelines. • Support a high-volume routing environment and requires strong attention to detail, operational discipline and the ability to manage multiple concurrent requests while maintaining process integrity. • Own the intake and routing process for marketing collateral within Workfront. • Review incoming submissions to ensure required information and documentation are complete prior to routing. • Route materials through appropriate stakeholder and regulatory (RAQA) approval workflows. • Reject or return incomplete submissions to ensure adherence to established submission standards. • Maintain accurate routing documentation to ensure traceability of collateral approvals. • Maintain and continuously improve the Workfront routing workflow and submission process. • Identify workflow bottlenecks and recommend improvements to increase efficiency and transparency. • Document and maintain routing guidelines and operational standards. • Partner with Workfront administrators to address workflow updates or system-related improvements. • Train internal teams on how to properly submit collateral requests through Workfront. • Provide ongoing guidance to business partners on routing requirements and submission standards. • Serve as the primary point of contact for questions related to collateral routing processes. • Troubleshoot submission and routing issues and determine when escalation or system support is required. • Submit and manage support tickets with Workfront administrators or IT as needed. • Track workflow metrics including request volume, routing timelines and approval status. • Develop and maintain reporting dashboards to provide visibility into routing performance. • Provide insights on workflow trends and opportunities to improve process efficiency. • Maintain accurate records of approval workflows and submission history to support audit readiness. • Ensure collateral routing documentation is captured and stored within established systems. • Support traceability requirements related to regulatory and compliance processes.

Job Title: Marketing Automation Specialist Position Type: Full-Time, Remote Working Hours: U.S. client business hours (with flexibility for campaign launches and reporting cycles) About the Role: Our client is seeking a Marketing Automation Specialist to design, implement, and optimize automated marketing campaigns. This role is responsible for managing workflows, lead scoring, segmentation, and reporting across marketing automation platforms. The Marketing Automation Specialist ensures campaigns are efficient, data-driven, and aligned with sales objectives to drive measurable growth. Responsibilities: Automation Workflows: - Build and optimize automated nurture sequences, drip campaigns, and triggered workflows. - Implement lead scoring rules to prioritize high-value prospects. - Test workflow logic to ensure seamless execution. Email Marketing: - Design, test, and deploy email campaigns using platforms such as HubSpot, Marketo, Pardot, ActiveCampaign, or Klaviyo. - A/B test subject lines, copy, design, and CTAs to improve open and click rates. - Ensure email templates are responsive, accessible, and on-brand. CRM & Sales Alignment: - Sync automation platforms with CRMs (Salesforce, HubSpot CRM, Zoho) for lead routing. - Collaborate with sales teams to ensure lead handoffs are timely and qualified. - Track attribution from campaign engagement through to revenue. Data Management & Segmentation: - Clean and maintain lead databases, removing duplicates and outdated contacts. - Segment lists by persona, industry, geography, or behavior. - Ensure compliance with GDPR, CAN-SPAM, and CCPA requirements. Analytics & Reporting: - Monitor campaign performance (open, CTR, conversion, revenue impact). - Create dashboards in HubSpot, Marketo, or BI tools (Power BI, Tableau). - Present insights to marketing and sales leadership with actionable recommendations. Continuous Improvement: - Stay current on platform updates and automation best practices. - Proactively suggest optimizations to improve ROI and efficiency. What Makes You a Perfect Fit: - Equal parts technical and creative — able to build workflows and craft compelling messages. - Strong problem-solver with a data-first mindset. - Highly organized, detail-oriented, and proactive about testing and optimization. - Comfortable collaborating across marketing, sales, and operations. Required Experience & Skills (Minimum): - 2+ years experience with marketing automation platforms (HubSpot, Marketo, Pardot, ActiveCampaign). - Hands-on experience designing workflows, lead scoring models, and email campaigns. - Proficiency in Excel/Google Sheets for segmentation and reporting. - Strong understanding of email compliance and data privacy regulations. Ideal Experience & Skills: - Certified in HubSpot, Marketo, or Pardot. - Familiarity with multi-touch attribution models. - Industry background in SaaS, e-commerce, or B2B services. - Experience integrating automation platforms with CRM and third-party apps (Zapier, APIs). What Does a Typical Day Look Like? A Marketing Automation Specialist’s day revolves around building and optimizing campaigns that deliver qualified leads. You will: - Review campaign dashboards for performance trends. - Build or update workflows, ensuring triggers and actions function as intended. - Design and launch segmented email campaigns for new content or product releases. - Collaborate with sales teams to refine lead scoring and ensure high-quality handoffs. - Clean databases by removing duplicates and updating segmentation rules. - Prepare reports and insights for leadership, suggesting optimizations for future campaigns. In essence: you ensure that marketing automation runs smoothly, efficiently, and drives measurable business results. Key Metrics for Success (KPIs): - Campaign performance benchmarks (open, CTR, conversion rates). - Lead-to-opportunity conversion rates. - Marketing Qualified Leads (MQLs) generated and handed off to sales. - Attribution of pipeline and revenue to automated campaigns. - Database health (deliverability, compliance, cleanliness). Interview Process: - Initial Phone Screen - Video Interview with Pavago Recruiter - Practical Task (e.g., design a nurture workflow or segment a dataset for a campaign) - Client Interview with Marketing Leadership - Offer & Background Verification

• Own the end-to-end lifecycle (Lead → MQL → PQL → SQL → Pipeline) across both PLG and sales-assisted motions, with particular focus on the boundary between them: when does a self-serve user become a sales opportunity, and how do we route them without destroying unit economics or rep efficiency? • Define and enforce stage definitions, SLAs, and handoff processes. Improve MQL → SQL and PQL → Opportunity conversion rates with a clear-eyed view of which conversions actually create value vs. shift buyers between channels. • Incorporate product usage signals, free-to-paid behavior, and account-level firmographic data into lifecycle and routing frameworks. • Identify and resolve funnel breakdowns through data, root-cause analysis, and well-designed experimentation. • Partner with Data Science to design the methodology for marketing and funnel experiments: clean control groups, incrementality measurement, and experiment designs that produce learnable results. • Partner with Data and Marketing to ensure that pricing, packaging, and campaign experiments can actually answer the questions they're designed to answer, before they launch. • Build the instrumentation to measure whether changes in funnel performance reflect real behavior change vs. channel shifting or selection effects. • Own and optimize our marketing tech stack: HubSpot, Salesforce, ZoomInfo, Clearbit, and attribution tooling. • Build and maintain workflows, automations, and integrations with strong data quality and governance practices. • Ship AI-assisted workflows in production: LLM-based enrichment, predictive scoring, intelligent routing. This isn't aspirational; we expect you building and deploying these in your first quarter. • Partner closely with GTM Engineering and Data Engineering on warehouse-native integrations and activation layers. • Build multi-dimensional lead and PQL scoring models using firmographic, behavioral, and product usage signals, with the explicit goal of separating self-serve converters from sales-ready accounts so we allocate rep capacity where it actually creates incremental revenue. • Design segmentation frameworks for targeted campaigns, lifecycle programs, and territory-aligned routing. • Maintain and evolve routing logic aligned to our GTM structure (territory, segment, product line) as the org scales. • Build and maintain dashboards covering funnel conversion, speed-to-lead, campaign performance, and multi-touch attribution. • Surface actionable insights and optimization opportunities to Marketing, Sales, and leadership, not just "what happened" but "what should we do differently." • Create the reporting infrastructure that lets the team evaluate GTM experiments and pricing decisions with confidence. • Improve lead follow-up, acceptance rates, and SLA adherence. Ensure marketing programs are calibrated to sales capacity and coverage, not just lead volume targets. • This is a primary relationship, not a side quest. You'll co-own funnel instrumentation, attribution methodology, and the product usage data pipelines that feed scoring and lifecycle models with our VP of Data and her team. • Participate in pricing, packaging, and GTM architecture discussions. The best MarOps work happens when the person building the funnel infrastructure has context on the strategic decisions that reshape it.