(Senior) CRM & Retention Manager:in (m/w/d), Hybrid oder Remote - 40h/ Woche

Location

Germany

Posted

56 days ago

Salary

0

Seniority

Lead

No structured requirement data.

Job Description

(Senior) CRM & Retention Manager:in (m/w/d), Hybrid oder Remote - 40h/ Woche

buah

WER WIR SIND Wer Wir Sind: buah – Mission Healthy Snacks & Top-Arbeitgeber Wir sind buah – seit 2015 ein erfolgreiches Grown-up, das es unter die Top 26 in Deutschland geschafft hat. Unsere Mission ist es, durch innovative Healthy Snacks und eine herausragende Arbeitgeberqualität Begeisterungsmomente zu schaffen. - Kultur & Flexibilität: Wir leben unsere Werte und bieten Dir maximale Flexibilität – im Büro, hybrid oder 100% remote. Wir unterstützen Deine individuelle Arbeitsweise. - Deine Chance: Werde Teil eines Teams mit Herz und Know-how, das den Snack-Markt neu definiert. DEIN BEITRAG ZUR ERFOLGSGESCHICHTE - Ownership für Retention & Existing Customer Revenue: - Du verantwortest die Entwicklung unserer Retention Rate, Repeat Revenue und Kohorten-Performance. - CLV, Wiederkaufszyklen und Bestandskundenumsatz sind deine Kern-KPIs. - Kohorten- & Lifecycle-Analyse: - Du analysierst systematisch First-Order-Kohorten, identifizierst strukturelle Hebel im Lifecycle und leitest daraus eine klare Retention-Roadmap ab. - Du denkst nicht in Kampagnen – du denkst in Kohorten. - Strategische Weiterentwicklung der Retention: - Du entwickelst Initiativen zur Steigerung der Wiederkaufsrate, zur Verkürzung des Time-to-Second-Order und zur nachhaltigen CLV-Optimierung. - Quick Wins und strukturelle Hebel bringst du in eine klare Priorisierung. - Operative CRM-Steuerung (Klaviyo): - Du verantwortest Setup und Performance unserer Newsletter- und Lifecycle-Kampagnen. - Copy & Visuals entstehen in enger Abstimmung mit Content & Design – dein Fokus liegt auf Logik, Segmentierung, Angebotsmechanik, Testing und Performance. - Hypothesen-getriebenes Testing: - Du etablierst eine strukturierte Testing-Roadmap für Incentives, Frequenz, Segmentlogiken und Kampagnenmechaniken. - Testing ist bei dir kein Add-on, sondern System. - Enge Verzahnung mit Acquisition: - Du arbeitest eng mit Performance Marketing zusammen, um: - Neukunden optimal in Retention-Strecken zu überführen - Messaging und Offer-Strukturen kanalübergreifend abzustimmen - First-Purchase-Daten strategisch nutzbar zu machen - Payback & CLV kanalübergreifend zu verbessern - → Retention beginnt nicht erst nach 30 Tagen – sondern beim ersten Kauf. - Perspektivische Weiterentwicklung: - Du evaluierst mittelfristig zusätzliche Retention-Hebel wie Loyalty-Optimierungen oder Subscription-Modelle und schaffst dafür die analytische Grundlage. WAS DU IM GEPÄCK HAST - 4–6 Jahre Erfahrung im Bereich CRM / Retention im D2C- oder E-Commerce-Umfeld - Tiefes Verständnis von Kohortenanalysen, Retention-Kurven und CLV-Logiken - Starke analytische Fähigkeiten und wirtschaftliches Denken (Contribution, Payback, Skalierbarkeit) - Operative Sicherheit in Klaviyo oder vergleichbaren Tools - Strukturierte, eigenverantwortliche Arbeitsweise mit klarer KPI-Orientierung - Kanalübergreifendes Verständnis von Acquisition & Retention WAS WIR DIR ANBIETEN KÖNNEN - Flexibilität & Vertrauen: Arbeite remote oder im Home-Office mit weitgehend flexibler Zeitgestaltung – wir setzen auf Ergebnisse, nicht auf Präsenzzeit. - Echter Teamspirit: Wir leben unsere buah-Werte. Freu dich auf ein unterstützendes Team und eine Kultur, in der du wirklich du selbst sein kannst. - Wachstum & Verantwortung: Flache Hierarchien und kurze Entscheidungswege ermöglichen es dir, vom ersten Tag an Verantwortung zu übernehmen und die Zukunft von buah aktiv mitzugestalten. - Teambuilding-Highlight: Einmal im Jahr geht es für das gesamte Team auf unsere legendäre, einwöchige Workation an einen besonderen Ort. - Moderne Infrastruktur: Wir bieten dir die neuesten digitalen Tools, damit du dich voll auf deine Aufgaben konzentrieren kannst. - Attraktive Benefits: Monatliche Extras wie Gutscheine oder Wellpass-Nutzung, ein großzügiges Budget für unsere Produkte und regelmäßige Team-Events. Wir freuen uns darauf dich kennenzulernen! Hast Du Lust, die nächsten Kapitel unserer Erfolgsgeschichte mitzuschreiben? Dann schick uns Deine Bewerbung – wir sind gespannt auf Dich!

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