• Own acquisition performance for assigned e-commerce clients (primarily U.S. brands). • Join client calls, present results, and provide recommendations. • Convert client goals into clear channel strategies, budgets, and test plans. • Conduct keyword research, technical audits, and competitive analysis using SEMRush (preferred), Ahrefs, or similar tools. • Optimize site structure, metadata, internal linking, and on-page content. • Manage Google Ads and Microsoft Ads campaigns end-to-end. • Optimize campaigns for ROAS, CPA, and conversion goals. • Run A/B tests, refine audiences, and create structured test plans. • Support paid social campaigns across Meta, TikTok, Pinterest, LinkedIn. • Manage audience segmentation, creative briefs, and campaign optimizations. • Manage affiliate networks (Impact, ShareASale, Rakuten, Awin). • Recruit partners, monitor performance, and manage offers. • Build dashboards in GA4, Looker Studio, and platform tools. • Own UTM strategy, tag validation, and conversion tracking QA. • Produce clear weekly and monthly performance reports.

• Prepare independent action plans and manage relationships with business transformation stakeholders, setting appropriate expectations on timing/scheduling of activities. • Review and keep logged requests that would include key contact, description of request, and category assignment (revenue generating, expense avoidance, system/process efficiency) with rationale. • Help gather information required in adequately assessing risk/opportunity of business requirements and subsequent transformation, incl. compiling sales projections, systems costs/expenses, review of transactional data, licensing impact, software/hardware needs, etc. • Serve as initial touchpoint to review requests with stakeholders to understand business parameters, timeline urgency (if any), initial scope/sizing, systems composition, data elements and any special needs. • Capture requirements, maintain log of meeting minutes/communications, and provide progress update while setting appropriate expectations by accountable parties for completing their tasks, assignments, data mapping, solutioning exercises, and required development. • Upon approval, help identify the resources & subject matter experts, document the project plan, and track the formal timelines for executing the various tasks and subtasks needed to complete onboarding of new businesses, the conversion of source web platforms to GEP, and the preparation of systems go-live. • Act as the central point of contact for targeted integration to help guide/advise stakeholders, assess the need/level of communications across teams, provide regular updates, and provide any templates/training documentation from other integrations. • Provide targeted integration teams and/or business teams with overview and key insights on GEP capabilities, feature sets, use cases, metrics, and overall how customers and TSMs use the Web site. • Track the day-to-day details and be ready to provide updates that identify risks/delays to important milestones, impact to project costs, conflicts in resource scheduling, and any need to adjust plans.

• Oversee our E-commerce Capabilities - you will own building a strategic roadmap to support scaling Ollie’s growth by defining the E-commerce squad roadmap and executing strategic initiatives • Lead our E-commerce Squad - you will lead a dedicated engineering squad using Agile Scrum best practices to deliver ready to ship features and enhancements against critical business timelines • Empower our Growth Marketing team - working closely with Ollie’s internal stakeholders, you will help define the product requirements for key functionality to enable our Growth Marketing team to execute effectively. You will also support by maintaining and evolving our MarTech stack by defining technology requirements and assisting with vendor selection • Execute Cross-Functionally - partner with Data, Analytics, and other Growth Product Managers to maintain a powerful suite to support digital growth initiatives

• Invoice Processing: Issuing and reviewing invoices for accuracy. • Payment Collection: Processing payments and following up on overdue payments. • Account Reconciliation: Assisting in reconciling customer accounts and tracking discrepancies. • Reporting & Documentation: Maintaining transaction records and generating payment reports. • Communication: Interacting with clients to resolve billing issues and ensure payments are received. • And other assigned tasks.