Role Description We are looking for a Paid Media Specialist to own and execute end-to-end paid media campaign management across multiple client accounts. You will be responsible for campaign setup, launch, optimization, monitoring, and reporting across Google Ads and Meta platforms. This role requires a strong analytical mindset, attention to detail, and the ability to manage multiple campaigns while ensuring alignment with client goals. You will play a key role in driving campaign performance, identifying optimization opportunities, and providing actionable insights to improve results. While your focus will be on hands-on execution, you will also contribute to strategy discussions as needed. - Own and execute end-to-end paid media campaign management, including campaign setup, launch, optimization, monitoring, and performance reporting across Google Ads and Meta platforms. - Manage a portfolio of client accounts. - Conduct daily performance checks across all assigned accounts, monitoring key metrics such as leads, cost per lead (CPL), conversions, impressions, and overall campaign health. - Proactively identify performance gaps, investigate root causes, and implement data-driven optimizations to improve results and maximize ROI. - Ensure campaigns are consistently performing at an optimal level aligned with client goals and KPIs. - Execute digital marketing campaigns across PPC/SEM, Paid Social, and Email Marketing channels. - Conduct competitive analysis and market research to identify growth opportunities. - Actively participate in daily team huddles and cross-functional meetings to align on priorities, discuss account performance, and address issues or blockers. - Collaborate with internal stakeholders (account managers, digital team, etc.) to ensure seamless execution and alignment on client strategies. - Provide clear and concise updates and insights to both internal teams and clients, ensuring transparency on campaign performance. - Join client calls as needed to discuss campaign performance, address concerns, or provide recommendations. - Stay updated on industry trends and best practices, applying them across campaigns. Qualifications - Bachelor’s degree or equivalent relevant experience. - 3 – 5 years of experience managing multiple PPC or paid media accounts. - Proven experience with: - Google Ads Editor - Facebook Ad Center / Meta Ads Manager - Microsoft Excel or Google Sheets - Microsoft Word or Google Docs - Strong analytical skills with the ability to interpret data and optimize campaigns. - Excellent written and verbal communication skills. - Ability to manage multiple accounts and meet deadlines in a fast-paced environment. Requirements - Google Ads and/or Google Analytics certifications (nice to have). - Experience with Google Tag Manager (nice to have). - Familiarity with third-party PPC management tools (nice to have). - Background in automotive marketing (a plus but not required). - Strong copywriting skills with a focus on conversion-driven messaging (nice to have). Benefits - Meaningful work & Growth: We take every opportunity to stretch ourselves and deliver an excellent client experience. - Employee as our biggest asset: We are genuinely invested in our people’s career and welfare. - Global reach & local impact: Get to work with high-growth startups and dynamic companies from the comfort of your own home. - Powering global startups: We’ve created 1,400 Filipino jobs that empower global start-ups to focus on growth.

Role Description The PPC Specialist will be responsible for managing and optimizing Google Ads campaigns end-to-end, with a strong focus on local lead generation for U.S.-based businesses. This is a highly hands-on role requiring deep expertise in Performance Max campaigns, Target CPA bidding strategies, and Google Business Profile integration. This is not a brand awareness role—the position is fully performance-focused, with direct accountability for lead quality, cost efficiency, and campaign outcomes. The ideal candidate is highly analytical, detail-oriented, and experienced in generating high-quality leads (not just volume) in competitive local markets. - Manage and optimize Google Ads campaigns for U.S.-based local B2C businesses - Build, launch, and continuously refine Performance Max (PMax) campaigns with a focus on lead quality - Implement and manage Target CPA (tCPA) bidding strategies to control cost per lead - Leverage Google Business Profile and Google Maps placements alongside Search campaigns - Track and differentiate lead sources (GBP/Maps vs. Search) for accurate reporting - Provide clear, actionable performance reports and strategic recommendations - Continuously test and optimize campaigns to improve lead quality and conversion rates - Stay up to date with Google Ads platform updates, beta features, and best practices Qualifications - Proven experience managing Google Ads campaigns for U.S.-based local B2C businesses - Strong track record in local lead generation with measurable results - Hands-on experience with Performance Max campaigns, including optimization for lead quality - Deep understanding of Target CPA bidding strategies and cost-per-lead management - Experience integrating and optimizing Google Business Profile within Google Ads campaigns - Ability to track, analyze, and report on lead sources across channels - Strong analytical and problem-solving skills - Excellent communication skills (written and verbal) Requirements - Voice/Video Recording is REQUIRED - Your application CANNOT be considered without a voice or video recording. It must be at least 30 seconds long and in English. - Each application includes knockout questions designed to verify minimum qualifications required by the client. - If you answer "NO" to any knockout question, you will be immediately disqualified from the hiring process. - Check Your SPAM Folder for important updates sent via email. Benefits - 100% Work From Home - Salary: $4,000 USD/month paid via bank transfer, PayPal or Payoneer - Schedule: Monday - Friday, 9:00am to 5:00pm Eastern Time

• Support in planning, implementing and optimizing paid campaigns, e.g. Google Ads (Search, Display) and Meta Ads (Facebook & Instagram) • Monitor and analyze campaign performance using relevant KPIs (CPC, CTR, ROAS, CPL) • Create and maintain reports and prepare performance data • Conduct A/B tests of ad copy, audiences and creatives • Research target audiences, keywords and competitors • Work closely with the marketing team and receive hands-on learning opportunities in day-to-day operations

• Work with top D2C brands and manage Google Ads accounts • Strategic coordination and team meetings • Participate in weekly agency calls and culture sessions • Shape your own role and help develop our strategies