• Define and lead a global attribution strategy for manufacturer and private label items across digital and offline touchpoints. • Own attribution as a data product: roadmap, requirements, success metrics and adoption • Partner with data science, product management and engineering to design and implement robust attribution models • Work closely with marketing, sales, finance, and manufacturer partners to align on measurement needs • Establish global frameworks, documentation, and guardrails for attribution methodology

• Lead and manage the enterprise sales team in the assigned region, setting clear goals, quotas, and performance metrics. • Develop and execute regional go-to-market strategies aligned with company objectives. • Own and exceed regional sales targets through strategic planning and effective pipeline creation and management. • Recruit, develop, and retain top enterprise sales talent; coach and mentor team members to drive professional growth. • Build and maintain strong relationships with key enterprise clients and executive decision-makers. • Collaborate cross-functionally with Marketing, Product, Customer Success, and Revenue Operations to optimize sales processes and customer experience. • Accurately forecast regional performance and report on KPIs to executive leadership. • Stay informed of industry trends, competitor movements, and market dynamics to continuously refine strategies

• Own regional revenue performance, profitability and market share expansion. • Develop and execute regional business plans aligned with Verdesian’s enterprise growth strategy. • Drive both new customer acquisition and expanded share within existing accounts. • Identify whitespace opportunities and emerging markets to accelerate growth. • Champion a culture of accountability, urgency and performance. • Lead execution of Verdesian’s evolving go-to-market model across distribution, retail and enterprise accounts. • Ensure strong opportunity management through disciplined forecasting and pipeline rigor. • Align regional efforts with marketing, technical and product teams to maximize pull-through. • Negotiate and manage strategic distribution relationships to support long-term growth objectives. • Recruit, develop and retain top commercial talent. • Build a high-performance culture grounded in ownership, collaboration and customer focus. • Provide consistent coaching, performance management and succession planning. • Evaluate organizational structure and deploy resources to optimize market coverage and effectiveness. • Translate enterprise strategy into actionable regional priorities. • Lead annual planning, budgeting and forecasting processes. • Implement multi-year growth strategies that position the region for sustained success. • Partner cross-functionally to influence product development and innovation based on market needs. • Maintain executive-level relationships with key distributors, retailers and strategic accounts. • Serve as the voice of the customer internally, ensuring market insights inform decision-making. • Deliver competitive intelligence that strengthens Verdesian’s market positioning. • Champion customer-centric selling practices across the region.

Brand President – Restaurant Group Reports To: CEO / Group President Overview The Brand President is responsible for the overall performance, growth, and strategic direction of a restaurant brand or portfolio. This role holds full P&L accountability and leads cross-functional teams across operations, marketing, culinary, development, and finance to drive profitable growth, brand consistency, and operational excellence. Key Responsibilities Strategic Leadership - Define and execute brand vision, growth strategy, and market expansion plans - Identify new revenue streams, partnerships, and development opportunities Financial Performance - Own full P&L; drive sales, EBITDA, and unit-level profitability - Establish KPIs and performance metrics; lead data-driven decision making Operations - Oversee multi-unit operations to ensure consistent execution, food quality, and guest experience - Improve labor efficiency, cost controls, and overall unit economics Brand & Marketing - Protect and evolve brand positioning across all guest touchpoints - Partner with marketing on campaigns, digital strategy, and customer engagement People Leadership - Build and lead a high-performing leadership team (VPs/Directors) - Drive talent development, succession planning, and culture Development & Growth - Partner on site selection, new unit openings, and remodel initiatives - Support franchise relationships and performance where applicable Qualifications - 15+ years in restaurant, hospitality, or multi-unit retail leadership - Proven success with multi-unit P&L ownership and scaling operations - Experience in growth, turnaround, or brand transformation environments - Strong leadership of senior teams and cross-functional organizations - Deep understanding of operations, finance, and brand management Key Competencies - Strategic & Financial Leadership - Operational Excellence - Brand Stewardship - Talent Development - Data-Driven Decision Making