• Support the daily operations of our online retail business with a primary focus on Amazon marketplace management. • Maintain product listings, optimize content for search visibility, monitor sales performance, and ensure inventory accuracy. • Work closely with the marketing and operations teams to drive performance across all ecommerce platforms. • Analyze marketplace trends, respond to customer queries, and assist with promotional campaigns and reporting. • Monitor and update product listings to ensure accuracy and compliance with Amazon’s policies. • Conduct keyword research to improve product discoverability and search ranking. • Write and edit compelling product titles, features, benefits, and descriptions. • Coordinate with warehouse and logistics partners to ensure accurate stock levels on Amazon. • Process orders and returns, address fulfillment issues promptly. • Assist in setting up and managing Amazon PPC campaigns. • Support the execution of seasonal promotions, including Lightning Deals and coupons. • Respond to customer inquiries and reviews to maintain positive seller ratings. • Compile sales, traffic, and advertising performance data to inform strategy. • Upload new SKUs and variations, ensuring images and content meet Amazon’s requirements. • Collaborate with the creative team to update product imagery and visual assets.

• Build net-new landing pages from Figma • Translate designs into pixel-perfect, responsive Shopify pages • Improve layouts, UX, and conversion during implementation • Create iterations / variants for testing • Customize and extend Shopify theme (Liquid, JS, HTML/CSS) • Build reusable sections and templates • Implement new functionality within Shopify architecture • Troubleshoot bugs and fix issues quickly • Implement A/B tests and landing page variations • Identify opportunities to improve conversion • Optimize funnels, PDPs, and landing experiences • Improve site speed and Core Web Vitals • Ensure clean, scalable, maintainable code • Optimize mobile experience • Contribute to full site refresh • Build new templates, structures, and components • Maintain ongoing production while rebuild is in progress

🚨 Urgent Hiring — Applications are reviewed on a rolling basis. The selection process may take up to 4 weeks, but early applicants are strongly encouraged. Ready to Lead and Scale Our E-Commerce Operations? At Hadley Designs, we believe learning should be enjoyable, engaging, and screen-free. Millions of parents and educators trust our beautifully designed, developmentally aligned educational tools to help children grow and thrive. As a fast-growing, family-founded brand, we are on a mission to make learning meaningful for families around the world. We are looking for an Ecommerce Growth Lead, Amazon to join our team and help scale our online sales. If you are a results-driven operator with a passion for building scalable e-commerce systems, optimizing performance, and driving growth through data-backed strategies, this is a unique opportunity to make an impact. About Hadley Designs Hadley Designs is redefining early education with creativity, heart, and purpose. Every product we create is hand-drawn and teacher-designed, crafted with care to build confidence and connection. Our screen-free tools empower families and teachers to make learning fun and meaningful, nurturing curiosity and creativity in children. Our Mission We design screen-free products that parents trust to help their children grow, learn, and reach their full potential. Our beautifully crafted, developmentally sound tools replace distractions with connection, curiosity, and real learning. Our Vision We aim to build the most trusted children’s brand in the world, present in millions of homes, reshaping how families learn, connect, and grow. Our products will be so widely used and passed down that generations of children will grow up learning from them and choose them again for their own families. Role Overview As the E-Commerce Business Manager, you will own the full P&L of Hadley Designs’ e-commerce operations, with a focus on growing our Amazon business and expanding our multi-channel online presence. You will be responsible for driving revenue growth, optimizing product positioning, managing pricing, and leading promotional strategies across multiple online platforms. This is a high-impact role where your strategic and operational expertise will be critical to scaling the business and ensuring the long-term success of our e-commerce channels. Key Responsibilities - End-to-End E-Commerce Ownership: Manage all aspects of the e-commerce business, including revenue growth, margin optimization, pricing, advertising, and inventory management. - Performance Optimization: Continuously optimize product listings, content, pricing strategies, and promotional plans to maximize conversion rates, sales, and profitability. - New Product and Category Growth: Identify new product opportunities and market expansion avenues, and collaborate with internal teams to bring them to market successfully. - Inventory and Demand Planning: Develop and execute plans to manage product demand, inventory levels, and risk mitigation, ensuring smooth and cost-effective operations. - Cross-Functional Collaboration: Work closely with Product Operations, Supply Chain, and Design teams to ensure product availability and accurate messaging across channels. - Data-Driven Strategy: Use data to guide decision-making, refine strategies, and improve key performance metrics across e-commerce platforms. How Success is Measured - Strong growth in online sales and profitability across multiple platforms, especially Amazon. - Clear and predictable performance improvements through optimized strategies in pricing, promotions, and product listings. - Consistent execution of marketing and sales strategies to expand market share. - Efficient inventory management that balances growth with cost control. - Cross-functional alignment that contributes to operational efficiency and scalability.

🚨 Urgent Hiring — Applications are reviewed on a rolling basis. The selection process may take up to 4 weeks, but early applicants are strongly encouraged. Ready to Lead and Scale Our E-Commerce Operations? At Hadley Designs, we believe learning should be enjoyable, engaging, and screen-free. Millions of parents and educators trust our beautifully designed, developmentally aligned educational tools to help children grow and thrive. As a fast-growing, family-founded brand, we are on a mission to make learning meaningful for families around the world. We are looking for an Ecommerce Growth Lead, Amazon to join our team and help scale our online sales. If you are a results-driven operator with a passion for building scalable e-commerce systems, optimizing performance, and driving growth through data-backed strategies, this is a unique opportunity to make an impact. About Hadley Designs Hadley Designs is redefining early education with creativity, heart, and purpose. Every product we create is hand-drawn and teacher-designed, crafted with care to build confidence and connection. Our screen-free tools empower families and teachers to make learning fun and meaningful, nurturing curiosity and creativity in children. Our Mission We design screen-free products that parents trust to help their children grow, learn, and reach their full potential. Our beautifully crafted, developmentally sound tools replace distractions with connection, curiosity, and real learning. Our Vision We aim to build the most trusted children’s brand in the world, present in millions of homes, reshaping how families learn, connect, and grow. Our products will be so widely used and passed down that generations of children will grow up learning from them and choose them again for their own families. Role Overview As the E-Commerce Business Manager, you will own the full P&L of Hadley Designs’ e-commerce operations, with a focus on growing our Amazon business and expanding our multi-channel online presence. You will be responsible for driving revenue growth, optimizing product positioning, managing pricing, and leading promotional strategies across multiple online platforms. This is a high-impact role where your strategic and operational expertise will be critical to scaling the business and ensuring the long-term success of our e-commerce channels. Key Responsibilities - End-to-End E-Commerce Ownership: Manage all aspects of the e-commerce business, including revenue growth, margin optimization, pricing, advertising, and inventory management. - Performance Optimization: Continuously optimize product listings, content, pricing strategies, and promotional plans to maximize conversion rates, sales, and profitability. - New Product and Category Growth: Identify new product opportunities and market expansion avenues, and collaborate with internal teams to bring them to market successfully. - Inventory and Demand Planning: Develop and execute plans to manage product demand, inventory levels, and risk mitigation, ensuring smooth and cost-effective operations. - Cross-Functional Collaboration: Work closely with Product Operations, Supply Chain, and Design teams to ensure product availability and accurate messaging across channels. - Data-Driven Strategy: Use data to guide decision-making, refine strategies, and improve key performance metrics across e-commerce platforms. How Success is Measured - Strong growth in online sales and profitability across multiple platforms, especially Amazon. - Clear and predictable performance improvements through optimized strategies in pricing, promotions, and product listings. - Consistent execution of marketing and sales strategies to expand market share. - Efficient inventory management that balances growth with cost control. - Cross-functional alignment that contributes to operational efficiency and scalability.