• You are the creative backbone of our performance campaigns and work closely with our performance team, which defines the strategic direction. • Your task: turn that strategy into concrete ideas, copy, scripts, and creative briefs so that numbers become real winning creatives. • You translate strategic directives from the performance team into winning creatives. • You research trends, audiences, and competitors (e.g., using Ad Library, TikTok, ChatGPT). • You write copy, hooks, and storylines that drive clicks and conversions. • You create scripts and briefs for creators, editors, and, if needed, founders. • You collaborate with media buyers and editors in a sparring role—providing feedback, prioritizing assets, and keeping an overview. • You evaluate creatives using clear KPIs (hook rate, CTR, ROAS, etc.). • You structure creative tests (e.g., using a testing matrix and awareness stages) and develop actionable learnings.

Job Title: Google Ads Specialist Location: Remote Working Hours: U.S. Hours Contract Type: Full-Time About the Role We’re hiring a Google Ads Specialist for our client to own and optimize Google Ads campaigns across multiple client accounts. This is a hands-on execution role — not strategy-only. You’ll be responsible for building, managing, and optimizing campaigns daily, with a strong focus on lead generation and performance. If you’re someone who understands Google Ads beyond the basics and can actively improve performance, fix tracking issues, and drive results, this role will fit. What You’ll Be Doing 1. Campaign Management & Optimization - Manage and optimize Google Ads campaigns (Search + Performance Max) - Continuously adjust bids, budgets, keywords, and targeting - Identify opportunities to improve lead quality and ROI 2. Performance Tracking & Analytics - Monitor campaign performance and make data-driven decisions - Identify underperforming areas and take immediate action - Ensure accurate conversion tracking and attribution 3. Campaign Setup & Testing - Build and launch new campaigns (structure, targeting, ad copy) - Run ongoing A/B testing on ads and strategies - Conduct keyword research and competitor analysis 4. Tracking & Technical Setup - Implement and manage tracking using Google Tag Manager & Google Analytics - Troubleshoot tracking issues and ensure clean data flow 5. Reporting & Communication - Prepare weekly performance reports and insights - Support internal teams with clear updates on campaign performance What Success Looks Like - Campaigns are consistently improving in performance (CPL, conversions, ROI) - Tracking is accurate and reliable - Issues are identified and fixed without being told - Accounts are actively managed, not left on autopilot - Clear, actionable insights are shared regularly Non-Negotiables - 2+ years hands-on Google Ads experience - Google Ads Certification (active) - Strong experience with: - Google Search Ads - Performance Max campaigns - Google Tag Manager - Google Analytics - - Proven experience managing lead generation campaigns - Strong analytical mindset (comfortable working with data daily) - Fluent English communication - Ability to work U.S. hours Nice to Have (Not Required) - Experience with Google Shopping Ads - Exposure to SEO or paid social (Meta, etc.) - Familiarity with tools like Go High Level - Experience handling multiple client accounts simultaneously Who This Is NOT For - Candidates with only basic Google Ads exposure - Strategy-only marketers with no hands-on execution - Candidates who rely on others for tracking setup or troubleshooting - People who struggle managing multiple accounts at once Who This Is Perfect For - Hands-on operators who enjoy optimizing campaigns daily - Performance-driven marketers focused on results, not vanity metrics - Candidates comfortable in fast-paced, high-volume environments - People who take ownership of performance and outcomes Interview Process: - Initial Phone Screen - Video Interview with Pavago Recruiter - Client Interview - Offer & Background Verification

Role Description The Performance Marketing Specialist/Associate supports our growing Affiliate and Paid Social program. This is a hands-on, execution-focused role that plays a key part in bringing performance campaigns to life across premium affiliate content placements, creators/influencers, and paid social channels. Reporting to the Channel Manager, Paid Social, this role is ideal for someone who enjoys building campaigns and coordinating partners while maintaining operational excellence. You’ll collaborate closely with internal teams, playing a critical role in launching best-in-class performance forward programs without owning overarching strategy or forecasting. If you love performance marketing, clean execution, and working with smart people who respect the craft, you’ll feel right at home. Why This Role Is a Great Move: - You’ll work on real performance programs, not busywork - You’ll gain exposure to creator-led performance marketing at scale - You’ll be supported by experienced channel leadership - You’ll help build systems and playbooks, not just follow them - You’ll grow your skill set in an in-house environment that values quality, learning, and accountability What You’ll Do Key Responsibilities: - Affiliate Marketing - Execute and manage premium affiliate placements across content publishers, creators, and influencers. - Support outreach and onboarding of new brand-aligned, non-coupon affiliate partners. - Coordinate campaign placements, tracking links, and launch timelines. - QA tracking, attribution, and partner links within Impact. - Maintain partner documentation, notes, and performance summaries. - Support creator and affiliate workflows, including briefs, timelines, and more. - Paid Social - Builds and traffics campaigns across Meta and Pinterest (TikTok as needed). - QA creative, audiences, URLs, and tracking prior to launch. - Monitor pacing and flag performance issues or anomalies. - Support creative testing and campaign iteration. - Maintain naming conventions, documentation, and overall account hygiene. - Cross-Functional & Operational Support - Partner with internal Creative and Brand teams on asset specifications, usage rights, and delivery timelines. - Support processes through documentation and internal operational improvements. - Assist with weekly reporting and performance snapshots. - Contribute to building scalable playbooks and execution checklists. Qualifications - Hands-on experience with affiliate platforms (Impact preferred) - Experience building and managing campaigns in Meta Ads Manager (Pinterest experience a plus) - Experience working with content publishers, creators, or influencer partnerships - Strong attention to detail and experience managing multiple campaigns simultaneously - Comfortable executing against an established strategy and collaborating cross-functionally - Familiarity with influencer whitelisting, creator licensing, or usage rights - Reporting in Excel, Google Sheets, or dashboards Requirements - 2 years of experience in affiliate marketing - Paid social experience is a plus - E-commerce or enthusiast brand experience is preferred Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. - Sitting for extended periods of time, including, without limitation, in office settings, and during air travel. - Computer use, with or without adaptable software.

​ ​ Performance Marketing Strategist **This is a remote, work-from-home position. What we do: 83bar manages patient education, navigation, and acquisition campaigns for some of the largest, most dynamic wellness and health brands in the world. We are seeking someone who is knowledgeable, personable, and a great communicator who is capable of designing and leading high-performing paid user acquisition campaigns. What you'll do: We are seeking a highly analytical and strategically minded Performance Media Specialist with exceptional critical thinking skills to join our marketing team. This role is essential in ensuring the seamless execution and optimization of our DTC (Direct-to-Consumer) and Clinical Trial marketing campaigns through meticulous planning, insightful reporting, and comprehensive collaboration. The ideal candidate will possess a strong technical background in marketing automation, combined with the ability to think strategically and align marketing processes with overall business goals. Responsibilities: - Develop and execute digital strategies that optimize patient recruitment, lead generation, and engagement workflows across multiple touchpoints. - Develop comprehensive end-to-end patient journey maps in Lucidchart, visualizing the full funnel from awareness to activation, including all communication, media, and operational touchpoints. - Architect funnel frameworks that align paid, organic, and outreach pathways to optimize conversion, qualification, and activation rates. - Collaborate cross-functionally with strategy, media, creative, site managers, and call center teams to ensure Lucidcharts accurately reflect live process flows and identify bottlenecks or optimization opportunities. - Integrate and refine landing pages, surveys, email/SMS sequences, and automation workflows to enhance lead flow and conversion rates. - Analyze and optimize patient journeys, conversion points, and user experiences to minimize drop-offs and improve activation rates. - Oversee tracking implementation and attribution models, ensuring accurate data flow between platforms, CRMs, and analytics tools. - Identify and troubleshoot data inconsistencies, tracking errors, and reporting discrepancies to maintain campaign integrity. - Develop bi-weekly performance reports and data visualizations using SiSense, Google Analytics, and other reporting tools. - Collaborate with internal teams (creative, paid media, patient engagement specialist, outreach teams) to align messaging, user experience, and engagement strategies. - Work with SiSense and automation platforms to refine lead management, segmentation, and personalized engagement. - Design and implement A/B testing roadmaps to refine messaging, user flows, and engagement tactics based on performance insights. - Ensure compliance with healthcare, clinical trial, and digital marketing regulations, maintaining adherence to industry best practices. - Stay ahead of emerging digital trends, AI-powered tools, and automation advancements to continuously improve efficiency and impact. - Standardize best practices to ensure scalable, repeatable workflows for digital engagement and conversion optimization. - Leverage AI-driven analytics and automation to enhance data modeling, predictive analytics, engagement, and personalization strategies. Requirements - Proven experience (4+ years) in digital strategy, lead generation, or conversion optimization. - Strong understanding of customer journeys and full-funnel engagement strategies. - Experience in tracking, attribution, and data flow management across digital ecosystems. - Proficient in SiSesnse, Google Analytics, LookerStudio, Tableau, and CRM platforms. - Familiarity with survey logic, automation workflows, and A/B testing methodologies. - Strong ability to analyze and visualize performance data and make data-driven optimizations. - Highly organized, detail-oriented, and skilled at managing multiple projects. - Excellent communication and cross-functional collaboration skills. - Critical thinking, problem-solving, and adaptability in fast-paced environments. - Preferred: BS/BA in Marketing, Business, Data Analytics, or a related field. Bonus Skills: - Experience with survey logic, AI. automation, and/or interactive patient engagement tools to enhance digital experiences. - Understanding of compliance and regulatory considerations in digital marketing for healthcare and clinical trials. - Experience in healthcare, clinical trial recruitment, or other highly regulated industries. - Proficiency in AI-driven analytics and automation for optimizing digital strategies, personalizing user journeys, and improving decision-making. - Hands-on experience with AI-powered tools for automation, content generation, predictive analytics, and lead scoring. - Knowledge of multi-touch attribution models, first-party data strategies, and privacy-compliant tracking solutions. - Troubleshooting Benefits - Medical, Dental, and Vision Insurance - Employee Assistance Program (EAP) - Flexible PTO - Holidays - Basic Life and AD&D Insurance - Hospital Indemnity Insurance - Voluntary Critical Illness Insurance - Long-term and Short-term Disability - Voluntary Accident Insurance - Flexible Savings Account (FSA) - 401(k) with employer match We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Salary Range: $75,000 - $100,000/year, dependent upon experience and skillset. Location: AL, AZ, CT, DE, FL, GA, IA, IL, IN, KS, LA, MA, MD, ME, MI, MN, MO, NC, NJ, OH, PA, SC, SD, TN, TX, VA, and WI. ​​​