Job Closed

This listing is no longer active.

Pavago

Pavago specializes in connecting businesses with top-tier offshore talent in operations, sales, and marketing, offering a comprehensive recruitment solution designed to reduce cost

Google Ads Specialist

Location

Pakistan

Posted

77 days ago

Salary

0

Seniority

Mid Level

English

Job Description

Google Ads Specialist

Pavago

Job Title: Google Ads Specialist Location: Remote Working Hours: U.S. Hours Contract Type: Full-Time About the Role We’re hiring a Google Ads Specialist for our client to own and optimize Google Ads campaigns across multiple client accounts. This is a hands-on execution role — not strategy-only. You’ll be responsible for building, managing, and optimizing campaigns daily, with a strong focus on lead generation and performance. If you’re someone who understands Google Ads beyond the basics and can actively improve performance, fix tracking issues, and drive results, this role will fit. What You’ll Be Doing 1. Campaign Management & Optimization - Manage and optimize Google Ads campaigns (Search + Performance Max) - Continuously adjust bids, budgets, keywords, and targeting - Identify opportunities to improve lead quality and ROI 2. Performance Tracking & Analytics - Monitor campaign performance and make data-driven decisions - Identify underperforming areas and take immediate action - Ensure accurate conversion tracking and attribution 3. Campaign Setup & Testing - Build and launch new campaigns (structure, targeting, ad copy) - Run ongoing A/B testing on ads and strategies - Conduct keyword research and competitor analysis 4. Tracking & Technical Setup - Implement and manage tracking using Google Tag Manager & Google Analytics - Troubleshoot tracking issues and ensure clean data flow 5. Reporting & Communication - Prepare weekly performance reports and insights - Support internal teams with clear updates on campaign performance What Success Looks Like - Campaigns are consistently improving in performance (CPL, conversions, ROI) - Tracking is accurate and reliable - Issues are identified and fixed without being told - Accounts are actively managed, not left on autopilot - Clear, actionable insights are shared regularly Non-Negotiables - 2+ years hands-on Google Ads experience - Google Ads Certification (active) - Strong experience with: - Google Search Ads - Performance Max campaigns - Google Tag Manager - Google Analytics - - Proven experience managing lead generation campaigns - Strong analytical mindset (comfortable working with data daily) - Fluent English communication - Ability to work U.S. hours Nice to Have (Not Required) - Experience with Google Shopping Ads - Exposure to SEO or paid social (Meta, etc.) - Familiarity with tools like Go High Level - Experience handling multiple client accounts simultaneously Who This Is NOT For - Candidates with only basic Google Ads exposure - Strategy-only marketers with no hands-on execution - Candidates who rely on others for tracking setup or troubleshooting - People who struggle managing multiple accounts at once Who This Is Perfect For - Hands-on operators who enjoy optimizing campaigns daily - Performance-driven marketers focused on results, not vanity metrics - Candidates comfortable in fast-paced, high-volume environments - People who take ownership of performance and outcomes Interview Process: - Initial Phone Screen - Video Interview with Pavago Recruiter - Client Interview - Offer & Background Verification

Related Categories

Related Job Pages

More Performance Marketing Jobs

Role Description The Performance Marketing Specialist/Associate supports our growing Affiliate and Paid Social program. This is a hands-on, execution-focused role that plays a key part in bringing performance campaigns to life across premium affiliate content placements, creators/influencers, and paid social channels. Reporting to the Channel Manager, Paid Social, this role is ideal for someone who enjoys building campaigns and coordinating partners while maintaining operational excellence. You’ll collaborate closely with internal teams, playing a critical role in launching best-in-class performance forward programs without owning overarching strategy or forecasting. If you love performance marketing, clean execution, and working with smart people who respect the craft, you’ll feel right at home. Why This Role Is a Great Move: - You’ll work on real performance programs, not busywork - You’ll gain exposure to creator-led performance marketing at scale - You’ll be supported by experienced channel leadership - You’ll help build systems and playbooks, not just follow them - You’ll grow your skill set in an in-house environment that values quality, learning, and accountability What You’ll Do Key Responsibilities: - Affiliate Marketing - Execute and manage premium affiliate placements across content publishers, creators, and influencers. - Support outreach and onboarding of new brand-aligned, non-coupon affiliate partners. - Coordinate campaign placements, tracking links, and launch timelines. - QA tracking, attribution, and partner links within Impact. - Maintain partner documentation, notes, and performance summaries. - Support creator and affiliate workflows, including briefs, timelines, and more. - Paid Social - Builds and traffics campaigns across Meta and Pinterest (TikTok as needed). - QA creative, audiences, URLs, and tracking prior to launch. - Monitor pacing and flag performance issues or anomalies. - Support creative testing and campaign iteration. - Maintain naming conventions, documentation, and overall account hygiene. - Cross-Functional & Operational Support - Partner with internal Creative and Brand teams on asset specifications, usage rights, and delivery timelines. - Support processes through documentation and internal operational improvements. - Assist with weekly reporting and performance snapshots. - Contribute to building scalable playbooks and execution checklists. Qualifications - Hands-on experience with affiliate platforms (Impact preferred) - Experience building and managing campaigns in Meta Ads Manager (Pinterest experience a plus) - Experience working with content publishers, creators, or influencer partnerships - Strong attention to detail and experience managing multiple campaigns simultaneously - Comfortable executing against an established strategy and collaborating cross-functionally - Familiarity with influencer whitelisting, creator licensing, or usage rights - Reporting in Excel, Google Sheets, or dashboards Requirements - 2 years of experience in affiliate marketing - Paid social experience is a plus - E-commerce or enthusiast brand experience is preferred Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. - Sitting for extended periods of time, including, without limitation, in office settings, and during air travel. - Computer use, with or without adaptable software.

United States
83BAR logo

Performance Marketing Strategist

83BAR

83bar is redefining patient recruitment, engagement, and journey management. We deliver the right patient, at the right time, to the right place for clinical trials and commercially approved medical devices and diagnostics. We push patient recruitment further, faster, and provide insights, analysis, and oversight using our patient activation capabilities. The result? Qualified, informed, and high-intent patients for your clinical trial, drug, diagnostic, or device.

Full TimeRemoteTeam 51-200

​ ​ Performance Marketing Strategist **This is a remote, work-from-home position. What we do: 83bar manages patient education, navigation, and acquisition campaigns for some of the largest, most dynamic wellness and health brands in the world. We are seeking someone who is knowledgeable, personable, and a great communicator who is capable of designing and leading high-performing paid user acquisition campaigns. What you'll do: We are seeking a highly analytical and strategically minded Performance Media Specialist with exceptional critical thinking skills to join our marketing team. This role is essential in ensuring the seamless execution and optimization of our DTC (Direct-to-Consumer) and Clinical Trial marketing campaigns through meticulous planning, insightful reporting, and comprehensive collaboration. The ideal candidate will possess a strong technical background in marketing automation, combined with the ability to think strategically and align marketing processes with overall business goals. Responsibilities: - Develop and execute digital strategies that optimize patient recruitment, lead generation, and engagement workflows across multiple touchpoints. - Develop comprehensive end-to-end patient journey maps in Lucidchart, visualizing the full funnel from awareness to activation, including all communication, media, and operational touchpoints. - Architect funnel frameworks that align paid, organic, and outreach pathways to optimize conversion, qualification, and activation rates. - Collaborate cross-functionally with strategy, media, creative, site managers, and call center teams to ensure Lucidcharts accurately reflect live process flows and identify bottlenecks or optimization opportunities. - Integrate and refine landing pages, surveys, email/SMS sequences, and automation workflows to enhance lead flow and conversion rates. - Analyze and optimize patient journeys, conversion points, and user experiences to minimize drop-offs and improve activation rates. - Oversee tracking implementation and attribution models, ensuring accurate data flow between platforms, CRMs, and analytics tools. - Identify and troubleshoot data inconsistencies, tracking errors, and reporting discrepancies to maintain campaign integrity. - Develop bi-weekly performance reports and data visualizations using SiSense, Google Analytics, and other reporting tools. - Collaborate with internal teams (creative, paid media, patient engagement specialist, outreach teams) to align messaging, user experience, and engagement strategies. - Work with SiSense and automation platforms to refine lead management, segmentation, and personalized engagement. - Design and implement A/B testing roadmaps to refine messaging, user flows, and engagement tactics based on performance insights. - Ensure compliance with healthcare, clinical trial, and digital marketing regulations, maintaining adherence to industry best practices. - Stay ahead of emerging digital trends, AI-powered tools, and automation advancements to continuously improve efficiency and impact. - Standardize best practices to ensure scalable, repeatable workflows for digital engagement and conversion optimization. - Leverage AI-driven analytics and automation to enhance data modeling, predictive analytics, engagement, and personalization strategies. Requirements - Proven experience (4+ years) in digital strategy, lead generation, or conversion optimization. - Strong understanding of customer journeys and full-funnel engagement strategies. - Experience in tracking, attribution, and data flow management across digital ecosystems. - Proficient in SiSesnse, Google Analytics, LookerStudio, Tableau, and CRM platforms. - Familiarity with survey logic, automation workflows, and A/B testing methodologies. - Strong ability to analyze and visualize performance data and make data-driven optimizations. - Highly organized, detail-oriented, and skilled at managing multiple projects. - Excellent communication and cross-functional collaboration skills. - Critical thinking, problem-solving, and adaptability in fast-paced environments. - Preferred: BS/BA in Marketing, Business, Data Analytics, or a related field. Bonus Skills: - Experience with survey logic, AI. automation, and/or interactive patient engagement tools to enhance digital experiences. - Understanding of compliance and regulatory considerations in digital marketing for healthcare and clinical trials. - Experience in healthcare, clinical trial recruitment, or other highly regulated industries. - Proficiency in AI-driven analytics and automation for optimizing digital strategies, personalizing user journeys, and improving decision-making. - Hands-on experience with AI-powered tools for automation, content generation, predictive analytics, and lead scoring. - Knowledge of multi-touch attribution models, first-party data strategies, and privacy-compliant tracking solutions. - Troubleshooting Benefits - Medical, Dental, and Vision Insurance - Employee Assistance Program (EAP) - Flexible PTO - Holidays - Basic Life and AD&D Insurance - Hospital Indemnity Insurance - Voluntary Critical Illness Insurance - Long-term and Short-term Disability - Voluntary Accident Insurance - Flexible Savings Account (FSA) - 401(k) with employer match We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Salary Range: $75,000 - $100,000/year, dependent upon experience and skillset. Location: AL, AZ, CT, DE, FL, GA, IA, IL, IN, KS, LA, MA, MD, ME, MI, MN, MO, NC, NJ, OH, PA, SC, SD, TN, TX, VA, and WI. ​​​

United States
$75K - $100K / year
Job Closed
Adstra logo

Demand Generation Lead

Adstra

Connect, Control and Optimize your customer's identity and data interactions with Adstra's solutions.

Full TimeRemoteTeam 51-200H1B No Sponsor

This is a remote position within the United States At Adstra we know great things happen when people come together with one shared goal. The future of data is happening at Adstra. Come join our growing team. We’re looking for a Demand Generation Lead to execute multi-channel programs that drive engagement and generate qualified pipeline. You’ll be responsible for the day-to-day build and optimization of programs across email, paid media, social, and outbound channels ensuring campaigns launch on time, perform against goals, and contribute to revenue growth. Working in close partnership with sales, you’ll help support outreach with targeted campaigns, audience segmentation, and performance insights. This role is ideal for a data-driven B2B marketer with 3 to 5 years of experience who loves testing and optimization, is comfortable owning campaigns across email, paid media, and social, and enjoys partnering closely with sales to drive growth. Responsibilities for this opportunity include, but are not limited to: - Build and run multi-channel demand generation programs that engage target buyers and generate qualified pipeline across inbound and outbound motions. - Own campaign execution across core distribution channels, including email marketing, paid media, and social, with a focus on continuous testing and optimization. - Manage inbound lead flow to ensure timely routing, scoring, and follow-up, while partnering with the commercial team to support effective outbound outreach. - Support sales-led pipeline creation by developing campaigns, messaging, and account insights that help the commercial team engage the right accounts at the right time. - Track, analyze, and optimize performance across campaigns and channels, using data to inform decisions and improve pipeline quality and conversion. - Partner with RevOps on the marketing tech stack, including HubSpot, Gong, LeadIQ, and LinkedIn Sales Navigator, ensuring systems, workflows, and data are clean and reliable. - Plan and execute account-based marketing programs in close collaboration with sales, aligning targeting, messaging, and outreach across teams. - Partner cross-functionally with brand, content, and sales teams to ensure demand programs are aligned with Adstra’s positioning and go-to-market strategy. In addition, our "ideal candidate" has the following skills & experience: - 3–5 years of experience in B2B demand generation, growth marketing, or a related marketing role. - Experience building and executing multi-channel campaigns across email, paid media, and social. - Strong analytical skills, with the ability to track, interpret, and optimize campaign performance. - Experience managing inbound lead flow and partnering closely with sales to support outbound pipeline generation. - Hands-on experience with HubSpot and Salesforce, and comfort working across a modern marketing and sales tech stack. - Experience collaborating cross-functionally with brand, content, and sales teams. - A strong sense of ownership and accountability, with the ability to manage programs end to end. - Curious, proactive, and energized by testing, learning, and improving over time. Nice to Have - Familiarity with tools like Gong, LeadIQ, or LinkedIn Sales Navigator. - Interest in building scalable processes as the marketing team grows. About Adstra Adstra, a privately held, PE backed company, provides a comprehensive suite of data and identity solutions for a wide-array of use cases to a diverse base of blue-chip clients. Adstra is the new model for the data-driven enterprise. Adstra, as the first Enterprise Identity Platform, comprises a comprehensive suite of transparent identity and data solutions that are portable, futureproofed, and offered via a subscription-based model that liberates brands to realize the maximum value from their data. Adstra frictionlessly and cost effectively connects brands with authenticated audiences tailored to specific business and campaign objectives across all media. Adstra also is a leading provider of customer acquisition, data brokerage and data management services, supporting both the for profit and nonprofit markets. Adstra is headquartered in Princeton, New Jersey with offices across the United States. To learn more about why Adstra is the new ideal in places to work check out our Adstra Careers and our Great Place to Work certification pages today! Adstra offers excellent benefits including medical, dental, vision, life, LTD, 401k w/ company match, paid time off, business casual dress, summer hours, customized training & more! If you are one of the “best and brightest” in your field and you’re looking to position yourself for the future, this is a great opportunity. Equal Employment Opportunity Adstra provides equal employment opportunities to all employees and applicants for employment. All practices such as recruitment, selection, promotions, and other terms and conditions of employment are administered in a manner that ensures there is no discrimination on the basis of race, color, national origin, ancestry, religion, citizenship, age, gender, gender expression or identity, sexual orientation, marital status, disability, pregnancy, medical condition, genetic information, protected veterans, or any other protected characteristic under applicable law. For immediate consideration, please create a profile and make sure you provide your resume and current contact information. We look forward to learning more about you and the value you can bring to Adstra! We want to be your Employer of Choice! EOE/M/F/D/V

United States
Aspire logo

Campaign Associate

Aspire

The influencer marketing platform empowering ecommerce brands to build and cultivate influential communities

Full TimeRemoteTeam 51-200Since 2017H1B Sponsor

About Aspire Aspire.io is the world’s first word-of-mouth commerce platform that leverages your brand’s ambassadors, influencers, affiliates, customers, user-generated content, and social ads to accelerate marketing results across paid, owned, and earned channels. Since 2014, Aspire’s industry-leading software platform, combined with our award-winning Agency Services team, has served household names such as M&Ms, Keurig, Samsung, HelloFresh, Dyson, and many other high-growth ecommerce companies while paying out $100M to creators around the world. The Role Aspire is seeking a Campaign Associate to join our growing Agency Services Team! In this role, you will provide critical support for influencer and social media campaigns, working across a diverse portfolio of enterprise clients. You’ll play a key role in executing high-impact campaigns, ensuring smooth operations, and delivering top-tier results for our partners. This role is fully remote with no travel expected. What you'll be working on: - Manage influencer outreach and selection, identifying and inviting top creators to participate in campaigns. - Curate top creator recommendations for clients, ensuring a strong brand fit and campaign success. - Coordinate influencer partnerships, including negotiating terms, setting campaign details, overseeing content approvals, managing product fulfillment, and issuing payments. - Support Campaign Managers in project management, ensuring campaigns run efficiently and effectively. - Monitor and analyze campaign performance, collecting platform analytics to generate insights and support campaign learnings. - Stay up to date on social media trends and strategies, with a deep understanding of platforms like Instagram, Facebook, Pinterest, YouTube, and TikTok. What we're looking for: - 1+ years of professional experience in influencer marketing, social media, communications, digital marketing, or related fields - Extremely high organizational skills and demonstrated resourcefulness - Ability to communicate and present information effectively and concisely, both internally within a team environment, and externally with our clients - Demonstrate initiative to suggest and implement new ideas - Possess strong interpersonal and priority-setting skills to identify and determine steps needed to accomplish assigned tasks and execute them with minimal feedback - Ability to work in a fast-paced, dynamic environment and adjust to new priorities as required - BA degree or higher is strongly preferred Work-Life Balance - Comprehensive Benefits – Full health, dental, and vision insurance to keep you covered. - Remote Work Flexibility – Thrive in a high-energy, high-performing team—all from the comfort of your home. We provide support for your internet and home office setup. - 401(k) Plan – Save for your future with our competitive 401(k) retirement savings plan. - Flexible PTO – Recharge and take time off whenever you need with our flexible paid time off policy. - Paid Parental Leave – Four months of fully paid leave for new moms and dads—one of the best policies in the industry. - Ongoing Training & Development – We invest in your growth with customized training, coaching, and career acceleration opportunities—while building clearer, more defined career paths. Plus, take advantage of our annual education stipend to keep learning on your terms. - End-of-Year Break – We typically close between Christmas and New Year’s to give everyone time to unplug and recharge. Availability may vary by team based on workload and customer support needs. Equal Opportunity & Our Commitment to Diversity Aspire is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating a welcoming and inclusive environment for all. Please apply to this role if you feel you are a good fit, regardless of your race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other perceived limiting factor. We welcome applicants from all walks of life. The base pay for this role is between $24.00 and $28.85. - Please note: The final offer amount will depend on factors like experience, expertise, and location, and may differ from the range above. This range also excludes additional benefits, such as equity, 401(k), and medical, dental, or vision insurance. Our compensation philosophy: we use a market-based approach to compensation. This means we use a series of compensation tools to help us understand how companies value this role in the U.S. market based on function, level, geographic location, and positions benchmarked against similar-stage growth companies. To comply with local legislation and provide greater transparency to candidates, we share salary ranges on all job postings regardless of desired hiring location. Final offer amounts are determined by multiple factors, including geographic location and candidate experience and expertise, and may vary from the amounts listed above. We have competitive pay bands for all other countries based on market standards.

Worldwide
$24 - $29 / hour
Job Closed