• Define and execute the growth strategy for the ETVA Solutions Advisory function • Align solution offerings with evolving market trends, client priorities, and platform capabilities • Drive innovation across service offerings, frameworks, and delivery methodologies • Partner with practice and GTM leaders to scale differentiated, outcome-based solutions • Lead strategic pursuits and new logo acquisition efforts • Drive revenue growth through upsell and cross-sell within existing accounts • Develop compelling value propositions and executive-level proposals • Identify and act on market opportunities using industry insights, client challenges, and emerging trends • Serve as a trusted advisor to senior stakeholders (VP/CXO level) • Translate complex business problems into actionable technology and operating model solutions • Define and articulate business value, ROI, and transformation roadmaps • Ensure successful adoption and measurable outcomes across client engagements • Lead the design and evolution of ETVA offerings across ITFM, FinOps, TBM, SPM, Workforce Management, and EAM • Build scalable, repeatable solutions aligned to client demand and platform ecosystems (e.g., Apptio) • Collaborate with delivery and engineering teams to ensure solution feasibility and excellence • Partner closely with Sales, Marketing, and Delivery to execute go-to-market strategies • Align with platform and solution engineering teams to ensure cohesive offerings • Support enablement initiatives to strengthen field readiness and positioning • Build, mentor, and scale a high-performing Solutions Advisory team • Foster a culture of innovation, collaboration, and continuous learning • Recruit and retain top consulting talent within the ETVA domain • Champion diversity, inclusion, and employee development • Represent Cprime at industry events, conferences, and analyst engagements • Publish thought leadership on technology value optimization and financial management • Elevate Cprime’s brand as a leader in technology consulting and value realization

**About the Role** As our **Director of Customer Acquisition DTC**, you are the General Manager of Shopify and TikTok Shop. You own the P&L. You own the strategy. You own the results. Your Core Focus - Scale Shopify and TikTok Shop to $20M+ in combined revenue within 18 months - Achieve ≥15% net margin on Shopify and ≥5% on TikTok Shop - Maintain Meta ROAS ≥ 2.0 and TikTok Shop ROAS ≥ 3.5 - Launch one new high-converting bundle-based funnel per month - Drive email and SMS to contribute ≥25% of Shopify revenue - Remove the CEO from daily ecommerce execution by owning strategy, systems, team, and outcomes ** You are not here to manage tasks. You are here to architect a repeatable growth engine.** What You’ll Do **Traffic and Acquisition** - Test 100+ ad creatives weekly across Meta and TikTok - Optimize paid traffic to hit strict ROAS thresholds - Partner with affiliate and UGC teams to scale winning creative - Stay ahead of platform trends, formats, and policy updates - Coordinate launches with Amazon for halo effects **Offers, Funnels, and CRO** - Launch one new bundle-based funnel every month tied to educational outcomes - Optimize CVR, AOV, CAC, LTV, upsells, and overall funnel economics weekly - Oversee homepage, product pages, and collection merchandising - Refactor and relaunch underperforming funnels with new hooks and offers - Lead seasonal promotions including Back-to-School and Holiday campaigns - Build and maintain funnel SOPs and testing roadmaps **Customer Nurture and LTV** - Lead lifecycle marketing through Klaviyo and Postscript - Optimize welcome, cart abandonment, post-purchase, and win-back flows - Build ascension paths from posters to workbooks to busy books - Develop blog and SEO strategy to drive organic education-based traffic **Performance and Forecasting** - Review weekly P&Ls for Shopify and TikTok Shop - Analyze AOV, CVR, CAC, LTV, ROAS, GP to CAC, and lifecycle revenue share - Deliver weekly scorecards and monthly strategic growth plans - Forecast performance and identify scaling levers **Team Leadership** - Lead and coach a cross-functional ecommerce pod of 6+ team members - Establish clear ownership and weekly operating rhythms - Hire and develop talent as funnel velocity increases - Manage freelancers and specialized contractors - Model Extreme Ownership, Relentless Innovation, and Integrity Above All How Success Is Measured - $20M+ DTC revenue within 18 months - Consistent margin and ROAS targets achieved - One profitable funnel launch per month - Email and SMS driving at least 25% of Shopify revenue - Documented systems that scale without founder dependency - A high-performing team executing without burnout

• Lead various teams, including account managers and sales managers in the distribution channel • Lead territory planning, pipeline development, and performance management across the region • Develop and implement regional sales strategies • Identify opportunities to increase market share • Collaborate with Marketing, Supply Chain, Product Management, and Finance

• Lead territory planning, pipeline development, and performance management across the region • Effectively coach, counsel, train and develop all team members • Drive continuous improvement through company performance management and personal development processes, as well as sales-focused mentoring programs • Oversee market analysis, forecasting, budget management, and customer strategy • Develop and execute regional sales strategies, including pricing, promotions, product mix, and long-range growth plans • Identify opportunities to increase market share and strengthen competitive positioning • Monitor distributor health including pipeline discipline, conversion rates, market coverage, and financial hygiene • Ensure accuracy and completeness of the opportunity funnel in Salesforce • Partner cross-functionally with marketing, supply chain, product management, and finance to meet account requirements and internal capabilities