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Activate Talent logo
Activate Talent

We are a dynamic company focused on leveraging data to drive business insights and improve performance across retail and eCommerce channels.

Senior Email Strategist (DTC Lifecycle Marketing)

Location

Colombia

Posted

80 days ago

Salary

0

Seniority

Senior

English

Job Description

Senior Email Strategist (DTC Lifecycle Marketing)

Activate Talent

We are a fully remote email marketing agency partnering with fast-growing, household-name eCommerce brands. We’re looking for an exceptional Senior Email Strategist to elevate client performance, deepen strategic impact, and contribute to the next phase of company growth. This is a high-impact, client-facing role focused on strategy, performance, and retention. You will own lifecycle marketing strategy across multiple brands, working alongside a Project Manager and execution team. Our Culture Excellence First We work with A-players who take pride in their craft and consistently deliver high-quality work. Culture of HEART - Honesty - Excellence - Attitude - Results - Trustworthiness Ownership & Autonomy We value self-driven individuals who take responsibility, communicate clearly, and care deeply about their work and clients. The Role As the Senior Email Strategist, you will: - Own strategy development and performance for 5–8 eCommerce clients - Lead lifecycle marketing initiatives that drive retention, LTV, and revenue growth - Act as a trusted strategic partner to clients Key Responsibilities Strategic Planning & Execution - Develop high-impact email and lifecycle marketing strategies - Own segmentation, automation architecture, and campaign planning - Create content calendars and strategic direction (execution handled by team) - Lead A/B testing and continuous optimization - Bring forward innovative, data-backed ideas Data Analysis & Reporting - Track performance, revenue attribution, and ROI - Deliver clear insights and recommendations in weekly/monthly reports - Identify opportunities to improve retention and lifetime value Client Relationship Management - Manage relationships with 5–8 clients - Lead client calls and communicate performance and strategy - Act as the primary strategic partner - Identify upsell opportunities where relevant Execution Oversight - Collaborate with designers, copywriters, and implementation teams - Ensure all deliverables align with strategy and deadlines - Work with Project Managers to maintain smooth workflows What Success Looks Like - Client Retention: <5% churn per quarter - Client Load: Successfully managing 5–8 accounts - Performance: Minimum 5x ROI across clients - Strategic Leadership: Proactive, data-driven recommendations that drive growth Who You Are - Expert in eCommerce lifecycle / retention marketing - Strong strategic thinker with clear communication skills - Detail-oriented with high quality standards - Comfortable in a fast-paced, remote agency environment - Strong client-facing presence and relationship builder - Creative and analytical in equal measure - Highly organized and able to manage multiple accounts

Job Requirements

  • Proven experience in email marketing for eCommerce brands
  • Strong knowledge of Klaviyo or similar ESPs
  • Deep understanding of deliverability, best practices, and CAN-SPAM
  • Experience working in agency or high-growth environments (preferred)

Benefits

  • 4-day work week (Mon–Thurs)
  • 20 days PTO
  • 100% remote
  • Flexible ET/PT-friendly schedules
  • Learning stipends for growth

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