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Pavago specializes in connecting businesses with top-tier offshore talent in operations, sales, and marketing, offering a comprehensive recruitment solution designed to reduce cost
Outbound Marketing Specialist
Location
Kenya
Posted
80 days ago
Salary
0
Seniority
Mid Level
Job Description
Outbound Marketing Specialist
Pavago
Job Title: Outbound Marketing Specialist Position Type: Full-Time, Remote Working Hours: U.S. business hours (EST) About the Role: We are seeking a results-driven Outbound Marketing Specialist to build and execute scalable B2B lead generation strategies targeting high-ticket prospects. This role focuses on outbound prospecting, LinkedIn engagement, and multi-channel outreach to generate qualified sales conversations and pipeline opportunities. The ideal candidate is highly proactive, experienced in building outbound systems, and comfortable owning the full outbound process from prospect research to conversation generation. Responsibilities: Outbound Strategy & Campaign Development - Develop and execute outbound marketing strategies targeting high-ticket B2B prospects. - Build scalable outbound playbooks and prospecting frameworks. - Design outreach campaigns focused on generating qualified conversations and meetings. - Continuously test and optimize messaging and targeting strategies. Prospect Research & List Building - Build targeted prospect lists using tools such as Sales Navigator, Clay, Apollo, ZoomInfo, or similar platforms. - Identify ideal customer profiles (ICPs) and segment prospects based on industry, role, and company size. - Maintain organized prospect databases for consistent outreach campaigns. Outreach Campaign Execution - Manage multi-channel outreach across LinkedIn, email, and cold calling. - Execute personalized outreach sequences designed to start meaningful sales conversations. - Monitor response rates and continuously refine outreach messaging. LinkedIn Marketing & Content - Create LinkedIn content designed to attract and engage target B2B audiences. - Support founder or company positioning through thought leadership content. - Engage with prospects and relevant communities to strengthen brand presence. Copywriting & Lead Magnet Development - Write compelling copy for outreach campaigns, email sequences, and LinkedIn messaging. - Develop lead magnets or value-driven content to increase engagement and response rates. - Optimize messaging for clarity, personalization, and conversion. Performance Tracking & Optimization - Track campaign performance metrics including response rates, conversations generated, and pipeline contributions. - Analyze outreach results and optimize campaigns to improve performance. - Continuously improve outbound processes based on data and testing. What Makes You a Perfect Fit: - Highly proactive and execution-focused marketer. - Comfortable building outbound systems from scratch. - Strong understanding of B2B buyer psychology and high-ticket sales cycles. - Data-driven and focused on measurable results. - Self-directed and capable of managing outreach campaigns independently. Required Experience & Skills (Minimum): - Minimum 2 years of experience in B2B outbound marketing or lead generation. - Strong experience with LinkedIn outreach and prospect engagement. - Hands-on experience with list-building tools such as Sales Navigator, Clay, Apollo, ZoomInfo, or similar platforms. - Strong copywriting skills for outreach messaging and email campaigns. - Experience building and managing multi-channel outbound campaigns. - Strong analytical mindset with the ability to track and optimize campaign performance. - Excellent written and spoken English communication skills. - Reliable high-speed internet and professional remote work setup. Ideal Experience & Skills: - Experience working with high-ticket B2B service or consulting businesses. - Familiarity with outbound automation tools and CRM platforms. - Experience building lead magnets and outbound marketing assets. - Experience supporting sales pipeline development and appointment generation. What Does a Typical Day Look Like? An Outbound Marketing Specialist’s day focuses on generating new business conversations through proactive outreach. You will: - Research and build targeted prospect lists. - Execute LinkedIn and email outreach campaigns. - Personalize messaging to engage high-value prospects. - Track outreach performance and optimize campaigns. - Create LinkedIn content that supports outbound engagement. - Collaborate with internal teams to improve lead generation strategies. In essence: you are responsible for turning targeted prospects into qualified conversations and pipeline opportunities. Key Metrics for Success (KPIs) - Number of qualified conversations generated. - Outreach response and engagement rates. - Pipeline opportunities generated from outbound campaigns. - Prospect list quality and targeting accuracy. - Effectiveness of outreach messaging and conversion rates. - Consistent execution and optimization of outbound processes. Interview Process: - Initial Phone Screen - Video Interview with Pavago Recruiter - Practical Assessment (Outbound Strategy or Messaging Exercise) - Client Interview - Offer & Onboarding
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Role Description We’re looking for a proactive and execution-focused Marketing Assistant to support our events, outreach, and community-building efforts. This is a hands-on role ideal for someone who thrives in fast-paced startup environments and enjoys connecting with people across the ecosystem. What You’ll Do - Events & Outreach - Research and identify relevant startup, AI, and tech events globally - Conduct outreach to event organizers, speakers, and partners - Secure speaking opportunities, partnerships, and collaborations for 16VC - Maintain a pipeline of upcoming events and opportunities - Community Building - Support growth and engagement of founder/operator communities - Manage communication channels (WhatsApp, Slack, Discord, email) - Assist in organizing virtual and in-person events (meetups, roundtables, demo days) - Marketing Support - Assist with social media (LinkedIn, X) related to events and initiatives - Coordinate newsletters, announcements, and event promotions - Track engagement metrics and report insights - Partnerships - Help build relationships with accelerators, universities, and ecosystem partners - Support outreach campaigns and follow-ups Qualifications - 0–2 years of experience in marketing, community, startups, or similar roles - Strong written and verbal communication skills - Comfortable with cold outreach (email, LinkedIn, Twitter/X) - Highly organized and detail-oriented - Self-starter who can work independently in a remote setup Nice to Have - Interest in venture capital, startups, AI, or deep tech - Experience managing communities or events - Familiarity with tools like Notion, HubSpot, Mailchimp, or similar What You’ll Gain - Direct exposure to the VC and startup ecosystem - Opportunity to build a global network of founders and operators - Hands-on experience in events, partnerships, and community building Location Remote Type Full-time / Part-time (flexible) Compensation Competitive (based on experience)
Marketing Campaigns Manager
Zuzeum Art CentreHome of the Zuzāns Collection. The largest private collection of Latvian art in the world.
• Lead the execution of global multi-channel campaigns per quarter across AMS & EMEA. • Coordinate campaign launches by working with cross-functional teams including product marketing, content, creative, web, and marketing operations. • Launch integrated global campaigns that establish category leadership and generate measurable pipeline, qualified leads, and revenue impact. • Develop and scale global demand generation programs, including webinar and virtual event initiatives. • Manage paid media campaigns across vendors and platforms (with emphasis on LinkedIn and Google). • Monitor campaign performance and help compile reports on key metrics including engagement, leads, and campaign effectiveness. • Maintain campaign documentation and support testing and optimization efforts across marketing programs.
• Own the influencer engine. • Own the creative production pipeline. • Own and improve the system. • Stay deeply plugged into culture. • Own organic social execution.
This is a remote position. ¿Te apasiona transformar el sector salud a través de la experiencia del cliente y el diseño estratégico? En Izo, estamos buscando al arquitecto de nuestra nueva vertical de Salud para Latinoamérica. Sobre Izo Somos una consultora líder en Experience Management (XM) que ayuda a las organizaciones a conectar con las personas de una manera más humana y eficiente. Nuestra misión es transformar la forma en que las empresas interactúan con sus clientes y empleados, convirtiendo lo intangible en resultados estratégicos. En Izo, creemos firmemente en la cultura de Freedom and Responsibility. Trabajamos en un entorno 100% remoto, donde valoramos la autonomía, la confianza y el cumplimiento de objetivos por encima de la supervisión constante. El Rol: Hunter Vertical Health Tu objetivo principal será abrir y consolidar la vertical de Salud desde cero en la región. Serás el motor comercial encargado de evangelizar sobre metodologías de XM en un sector tradicional, posicionando a izo como un aliado estratégico de consultoría y no solo como un proveedor de servicios. Responsabilidades Clave - Ejecutar la prospección activa y cualificación de clientes potenciales en el sector salud en Latam. - Liderar el ciclo comercial de punta a punta: desde la apertura de cuentas y el diseño técnico de la propuesta hasta la negociación y el cierre. - Desarrollar planes de cuenta estratégicos y gestionar relaciones a largo plazo con stakeholders clave. - Actuar como experto en soluciones de Experiencia (XM) y consultoría de negocio, adaptando el discurso a los retos específicos de IPS, EPS y otros actores del ecosistema. - Gestionar el pipeline y los objetivos de venta basándote en KPIs y manteniendo actualizado el CRM (Zoho). Requisitos Requisitos Excluyentes: - Experiencia sólida como Account Executive B2B en el sector Salud. - Conocimiento profundo del ecosistema de salud y su terminología técnica. - Capacidad demostrada de prospección estratégica y acceso a perfiles C-Level sin bases de datos preexistentes. - Habilidad para la arquitectura de soluciones: capacidad de traducir necesidades de negocio en estructuras técnicas de proyecto sin apoyo de preventa. Requisitos Ideales: - Dominio de metodologías de venta como Sandler, MEDDPICC o Negociación Estratégica de Harvard. - Nivel de inglés B1/B2. - Experiencia previa en el manejo de CRM Zoho. Lo que ofrecemos - Pago en USD. - Esquema de comisiones basado en el cumplimiento de objetivos de venta. - Trabajo 100% remoto con flexibilidad y autonomía. - Beneficios adicionales de bienestar y conectividad. ¿Estás listo para liderar la transformación de la salud en Latam? Si cumples con el perfil y buscas un reto donde tu impacto sea directo y estratégico, queremos conocerte. Postula ahora enviando tu perfil o contactándonos directamente para iniciar el proceso.



