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Marketing Specialist (Virtual- UK)
Location
United Kingdom
Posted
71 days ago
Salary
0
Seniority
Mid Level
No structured requirement data.
Job Description
Marketing Specialist (Virtual- UK)
Gophermods
Marketing Specialist Gophermods Location: Virtual Role Reports to: CEO Growth Pathway: Clear opportunity to advance to Marketing Manager within 12–18 months based on performance and company growth About Gophermods Gophermods is Minnesota's leading provider of end-to-end technology support in device repair, management, and lifecycle solutions for public sector K-12 (Primary - Secondary education) schools and reliable tech services for small businesses. We specialize in iPads, MacBooks, Chromebooks, iPhones, and Windows laptops, handling over 50,000 devices annually. We're growing and ready to invest in marketing to expand awareness and drive new demand in an open market. The Opportunity We’re hiring our first dedicated Marketing Specialist, a senior generalist (3–6 years hands-on) ready to take full ownership from the ground up as a mini head of marketing. This isn't plugging into an established team or playbook; it's creating one. You’ve run end-to-end marketing: built campaigns, worked tradeshows, written content, pulled and reported on data, set up tools, and iterated based on real feedback. You’re excited to build from scratch, not intimidated by it. You’ll report directly to the CEO and support the Sales team as they represent the brand at tradeshows and in the field. In your first year, you’ll lay the foundation; activate existing assets and create the systems, campaigns, and measurement frameworks that drive results. Your Mission Build a measurable marketing engine that delivers: - Greater brand awareness and expansion sales from existing K-12 clients through lifecycle marketing. - Net-new demand in the K-12 public sector, led by you supporting the field marketing initiatives, direct mail, and digital tactics. You’ll target busy K-12 IT Directors, Technology Coordinators, and District Administrators in long, trust-based sales cycles. Success means creating practical, no-fluff offers; checklists, readiness assessments, audits, peer case studies, and clear next steps that respect their time and deliver real “make my life easier” value. Key Responsibilities Foundation & Infrastructure - Auditing and activating existing marketing assets (CRM, website, email list, social accounts) - Managing and optimizing the marketing tech stack; identifying and implementing tools that work well together - Building the foundation for a marketing department that will grow alongside the company Strategy, Research & Positioning - Developing and refining K–12 buyer personas through research, interviews, and collaboration with sales/leadership - Creating and managing a thought leadership content strategy that builds credibility and supports long sales cycles Campaign Execution & Demand Generation - Planning and executing campaigns across email, content, social, SEO, and paid media. Field Marketing & Events - Support field marketing efforts: develop tradeshow and event strategy, prepare pre-event outreach, design lead capture and follow-up processes, and analyze post-event performance and ROI. Measurement, Reporting & Revenue Alignment - Building and maintaining a measurement framework with clear KPIs and regular reporting to the CEO - Tracking/reporting key metrics - Partnering closely with the CEO and sales team to align marketing with business goals and revenue targets Required Qualifications - 3–6 years of hands-on marketing experience executing across content, email, social, events, and SEO. - Proven ability to build measurement frameworks and make data-driven decisions using metrics like MQLs, MQL-to-SQL conversion, CAC, and ROAS. - Experience developing buyer personas from direct research and interviews. - Strong background driving tradeshows or events: strategy, materials creation, iteration based on feedback, and follow-up execution. - Generalist SEO knowledge and comfort evaluating/implementing martech tools. - Experience creating thought leadership content and campaigns. - Excellent communication and stakeholder skills; confident presenting virtually and representing the brand. - Builder mindset: proactive, organized, and comfortable owning strategy + execution in a lean, autonomous, fully remote environment. Preferred - Background in K-12, edtech, or public sector marketing. - Direct mail or offline campaign experience. - Small-company or first-marketing-hire environment. - Familiarity with Pipedrive. Benefits - 14 PTO days + option for 2 additional weeks unpaid - Performance incentives tied to MQL generation If you’re excited to build a marketing engine at a growing company that’s hands-on, field-driven, grounded in data and you’re comfortable owning results without a big team and remote collaboration, we’d love to chat.
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Lifecycle Marketing Specialist
doolaThe ultimate One-Stop-Shop™️ to help US and Non-US Founders to turn an idea into their dream US Business 🚀
• Own lifecycle campaigns from concept through development, QA, deployment, and optimization • Build and manage campaigns in Customer.io across email and additional lifecycle channels such as SMS and WhatsApp • Identify lifecycle messaging opportunities across the customer journey • Design and execute behavior-triggered lifecycle messaging programs • Partner closely with the lifecycle copywriter and design team to develop clear, effective messaging • Run structured lifecycle experiments to improve activation and engagement performance • Analyze campaign results and translate insights into follow-up improvements • Audit lifecycle coverage and propose new campaigns that support growth objectives • Collaborate cross-functionally with product, marketing, data, and support teams to support messaging tied to customer milestones and feature adoption
Developer Marketing Manager
SinchAt Sinch, we are a global leader in providing cutting-edge communication platforms, enabling businesses to connect with any mobile phone on the planet in seconds, or less. Our platform supports mobile SMS, rich messaging, voice, and video communication solutions for some of the biggest companies in the world.
ABOUT SINCH Sinch is pioneering the way the world communicates. More than 150,000 businesses — including Google, Uber, Paypal, Visa, Tinder, and many others — rely on Sinch’s Customer Communications Cloud to power engaging customer experiences through mobile messaging, voice, and email. Whether you need to verify users or craft omnichannel campaigns, Sinch makes it easy. Our AI-infused Super Network, APIs, and applications ensure you can connect with your customers reliably and securely, at every step of their journey. At Sinch we “Dream Big”, “Win Together”, “Keep it simple”, and “Make it Happen”. These values are our foundation! DESCRIPTION We’re looking for a Developer Marketing Manager to build and scale our developer acquisition engine, shape an outstanding onboarding experience, and create the foundations for a modern, community-driven developer ecosystem at Sinch. This role will own the developer digital journey end-to-end — from first touch through activation, engagement, and advocacy — while partnering deeply with Product, Developer Experience, Growth, and Documentation teams. You’ll be the bridge between what developers need and how Sinch shows up across channels like Stack Overflow, GitHub, Reddit, Discord, webinars, documentation, performance marketing, and lifecycle automation. This is a hands-on builder role for someone who loves technical audiences, can craft clear messaging for APIs and SDKs, and wants to shape the next generation of developer experience at Sinch. What You’ll Own & Do Developer Community & Engagement - Build Sinch’s developer community presence (Discord, Slack, GitHub discussions, etc.). - Launch a recurring cadence of developer workshops, office hours, and webinars. - Create an “always-on” developer engagement engine. 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Your mental health is as important as your physical health. - SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants. - TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation. - PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support. - WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters. - MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice. Salary: The annual starting salary for this position is between $94,000 - $125,000. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications. This role will be accepting applications until April 3, 2026 at a minimum. Please note that the application timeline may be flexible to accommodate a comprehensive candidate evaluation.
• Own the end-to-end field marketing and events across key regions • Partner with Sales to align target account lists and pre-event outreach • Build executive dinner and ABM-style micro-events • Manage third-party conference sponsorships and on-site activation • Coordinate speakers, booth presence, collateral, and demos • Build pre-, during-, and post-event campaign workflows (email, LinkedIn, SDR sequences) • In partnership with Ops, track event-sourced and event-influenced pipeline as well as report on ROI, CAC contribution, and pipeline impact • Manage budgets and negotiate vendor contracts


