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Committed to shaping a world where AI enhances human potential & #agentic automation transforms how businesses operate.
Marketing Analytics Manager
Location
Romania
Posted
64 days ago
Salary
0
Seniority
Senior
Job Description
Marketing Analytics Manager
UiPath
• Design, build, and maintain automated Power BI dashboards for Marketing and GTM teams. • Partner with marketing stakeholders to interpret KPIs related to marketing performance, funnel health, campaign impact, and pipeline contribution. • Develop scalable reporting frameworks to unify fragmented data and support self‑service analytics. • Ensure dashboards are intuitive, accurate, high‑performing, and aligned to consistent KPI definitions. • Collaborate with data engineers on data ingestion, transformation, and pipeline maintenance. • Troubleshoot data quality issues and logic discrepancies across marketing source systems. • Build strong business context around metrics to improve measurement frameworks and reporting approaches. • Investigate data anomalies and support ad hoc insight requests using SQL and exploratory analytics. • Act as a day‑to‑day resource helping stakeholders understand dashboards, KPIs, and data logic. • Triage and scope BI-related requests, translating business questions into clear technical requirements. • Support cross‑functional efforts involving KPI alignment, data quality improvements, system migrations, or reporting updates. • Provide documentation, training, and enablement to boost data literacy and adoption across marketing teams.
Job Requirements
- Bachelor’s degree in Computer Science, Information Systems, Analytics, Business, Engineering, Mathematics, or a related field (or equivalent professional experience).
- Minimum 3-5 years of hands-on experience with Power BI in a business environment.
- Proficiency with Power Query and DAX to model data and define business metrics.
- Ability to design intuitive dashboards optimized for business consumption.
- Experience integrating Power BI with various data sources (SQL, Azure, Excel, Salesforce, etc.)
- Strong working knowledge of SQL, with ability to write complex queries and optimize performance.
- Experience with marketing systems such as Salesforce, Google Analytics (GA4), Google Ads, LinkedIn Ads, Marketo.
- Experience using tools such as Jira, Trello, etc. to develop and manage full project plans from inception through delivery and closeout.
- Familiarity with marketing funnel metrics, campaign performance measurement, and pipeline reporting.
- Strong analytical reasoning, problem-solving skills, and attention to detail.
- Collaborative and service-oriented mindset.
- Fluency in English.
Benefits
- Flexible work arrangements
- Professional development
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