Paired is a global recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located. About Our Clients We are looking for someone who has directly worked on a DTC brand, owning or influencing CAC, LTV, paid channels, and conversion funnel performance. If your experience is mainly in BI, data infrastructure, consulting, marketplace, or B2B analytics, this role is not a fit. Our client is a growing direct-to-consumer e-commerce brand focused on delivering high-quality products and strong customer experiences. As the business scales, they are looking for a hands-on Growth & Marketing Analytics professional to support data-driven decision making across acquisition, conversion, and retention. This role is focused on improving marketing and funnel performance. You will work closely with Growth and Marketing teams to analyze CAC, LTV, and channel performance, identify opportunities, and drive actionable improvements. This is not a pure reporting role. The expectation is to use data to influence real business decisions and help optimize revenue-driving initiatives across the funnel. This role is best suited for someone with direct experience in DTC or e-commerce environments, working closely with marketing or growth teams. Responsibilities - Analyze and optimize CAC, LTV, conversion rates, and retention across key channels (paid, CRM, lifecycle) - Identify performance gaps and recommend concrete actions (budget shifts, targeting, funnel fixes) - Work with marketing team to evaluate channel performance (Meta, Google, etc.) and improve ROAS - Support and analyze A/B tests and experiments tied to revenue or conversion impact - Monitor and improve end-to-end funnel (traffic → conversion → repeat purchase) - Identify drop-offs and propose specific fixes (landing pages, targeting, offers, segmentation) - Partner with Growth/Marketing to prioritize high-impact opportunities - Build and maintain simple, actionable dashboards for marketing performance tracking - Ensure data accuracy and consistency for key KPIs (CAC, LTV, conversion, retention) - Automate recurring reporting where needed (keep it lean, not over-engineered) - Translate data into clear, actionable recommendations (not just insights) - Support weekly/monthly performance reviews with focused, decision-ready analysis - Proactively flag risks, inefficiencies, and growth opportunities

Description and Requirements MGCC GG 9 - Associate BI Developer Position Title: MGCC GG 9 -Associate BI Developer Function, Responsibility Level: Reports to (Responsibility Level): GG 11 or above Supervises: Location: Global Grade: 9 Cost Center (85 series): Complexity: OSTG PID/s Load Mapping: Position Summary MetLife established a Global capability center (MGCC) in India to scale and mature Data & Analytics, technology and operations capabilities in a cost-effective manner and make MetLife future ready. The center is integral to Global Technology and Operations with a focus to protect & build MetLife IP, promote reusability and drive experimentation and innovation. The Data & Analytics team in India mirrors the Global D&A team with an objective to drive business value through trusted data, scaled capabilities, and actionable insights. The operating models consists of business aligned data officers- US, Japan and LatAm & Corporate functions enabled by enterprise COEs- data engineering, data governance and data science Role Value Proposition: BI developers play a critical role in data and analytics life cycle and significantly contributes to production grade data and analytics solutions. The role requires one to demonstrate wireframe design, reports and dashboard development experience. It is an individual contributor role under the guidance of senior colleagues Job Responsibilities • Under the guidance of senior colleagues-develop and deliver reports and dashboards using Power BI or Cognos as per design and requirement documents. • Ensure access management, quality, security, and compliance guidelines, policies and standards are followed• Collaborate with multiple partners from Business, Technology, Operations and D&A capabilities (Data Analysts, Data Engineering, Data Governance, Data Quality, Data Modeling, Data Architecture, DevOps) Knowledge, Skills and Abilities Education Bachelor's degree in computer science, information technology or equivalent educational qualification Technical Skills and Experience • 0-3+ years of relevant experience • Cognos /Power BI experience • SQL • Knowledge of dimensional modeling- Star Schema, Snowflake schema etc. • Performance tuning, optimization, and data quality validation • Experience working with large and complex datasets Good to Have (Preferred) • Exposure to Gen AI technology and tools About MetLife Recognized on Fortune magazine's list of the "World's Most Admired Companies" and Fortune World's 25 Best Workplaces™, MetLife, through its subsidiaries and affiliates, is one of the world's leading financial services companies; providing insurance, annuities, employee benefits and asset management to individual and institutional customers. With operations in more than 40 markets, we hold leading positions in the United States, Latin America, Asia, Europe, and the Middle East. Our purpose is simple - to help our colleagues, customers, communities, and the world at large create a more confident future. United by purpose and guided by our core values - Win Together, Do the Right Thing, Deliver Impact Over Activity, and Think Ahead - we're inspired to transform the next century in financial services. At MetLife, it's #AllTogetherPossible . Join us! #BI-Hybrid

• Write SQL queries in Amazon Redshift to extract, transform, and analyse data from various sources; • Monitor key KPIs and flag anomalies or data quality issues; • Prepare ad-hoc reports and analyses in Excel, including pivot tables and vlookups, to answer business questions; • Support A/B test setup and analysis — track results, validate statistical significance, and summarise findings; • Learn and work in EasyMorph for reporting data preparation tasks as the platform is onboarded; • Collaborate with business users to understand their data needs, gather requirements, and deliver clear, accurate outputs.

Role Description The Industry Data Analyst plays a critical role in strengthening Vistex’s understanding of the industries we serve. As part of the Global Industry Team, this role generates actionable insights by analyzing industry, competitor, and customer data to support strategic decision-making across the organization. Working closely with Industry Principals and key stakeholders across sales, marketing, product, and strategy, the Industry Data Analyst translates complex data into clear insights that inform go-to-market strategies, product innovation, and competitive positioning. The successful candidate will be responsible for developing dashboards, reports, and data models and is passionate about working with data, identifying patterns, and communicating insights to internal stakeholders. This role is ideal for someone who is passionate about working with data, identifying patterns and trends, and turning market signals into meaningful intelligence that drives business impact. Qualifications - Strong analytical skills with experience in data analysis and interpretation. - Proficiency in data visualization tools and dashboard creation. - Ability to communicate complex data insights clearly to stakeholders. Requirements - Analyze large and complex datasets from internal and external sources to inform go-to-market strategies, product innovation, and competitive positioning. - Design, build, and maintain dashboards and analytical reports that enable stakeholders to easily access, explore, and interpret key insights. - Drive data governance and data quality to ensure accuracy, consistency, and clarity across datasets, dashboards, and reporting outputs. - Collaborate closely with Industry Principals to support industry strategy development and market positioning. - Partner with stakeholders across Sales, Marketing, and Product teams to understand industry related analytical requirements and reporting needs. - Analyze industry trends, market developments, and competitive landscapes across the industries Vistex serves. Benefits - Opportunity to work with a global enterprise software and services company. - Engagement with leading enterprises across a spectrum of industries. - Ability to drive business impact through data analysis.