• Develop multi-channel marketing plans for healthcare customers based on market trends and competitor insights • Collaborate with sales leaders to drive portfolio strategy and define engagement approaches using networks such as LinkedIn and ResearchGate • Partner with commercial teams to build tactical plans aligned with growth objectives • Manage execution of impactful in-person events and digital experiences • Create customer-focused content and work with omnichannel teams for optimal deployment • Develop and manage marketing budgets to maximize ROI • Track leads, analyze campaign performance, and report on KPIs to ensure continuous improvement • Align with sales, product, regional marketing, Medical Affairs, and Strategic Growth teams on launches and initiatives • Support development of sales enablement tools and customer-facing materials • Conduct market research and share actionable insights • Provide regular training and updates to sales teams on trends and strategies

• Assist Senior Regional Marketing Managers with campaign and event setup, execution, and reporting • Support the creation, management, and tracking of regional marketing budgets • Help plan and coordinate regional event logistics • Work in GitLab in a project management style to complete tasks • Manage event materials and logistics end to end • Partner closely with the partner marketing team • Update and maintain regional marketing materials • Coordinate with marketing operations on digital assets and post-event campaign analysis

• Build and execute targeted demand generation campaigns across digital channels to support enterprise sales and cross-sell/upsell motions. • Manage campaign planning, audience segmentation, and performance reporting. • Develop multi-touch journeys for awareness, engagement, and conversion. • Partner with sales to align messaging, handoff processes, and reporting. • Manage MBO’s organic social media channels to deliver messaging to two distinct audiences (talent and enterprises): planning, creating content calendars, posting, monitoring, and engagement. • Launch and optimize paid social campaigns (primarily LinkedIn) to drive traffic, conversions, interactions, and enterprise visibility. • Draft high-quality short-form content: social captions, landing page copy, ad copy, email copy, and supporting campaign messaging. • Support planning and execution of webinars, virtual roundtables, and thought-leadership events, including content coordination, promotional campaigns, registration management, and post-event follow-up.

• Maintain and update CRM records, including adding contacts, managing lists, and ensuring data accuracy. • Support email marketing efforts by creating, formatting, and scheduling campaigns using provided content and AI-assisted tools. • Assist with social media by scheduling posts and supporting basic image or video edits when needed. • Organize digital files and documents, ensuring records are complete and easy to access. • Help manage marketing templates, workflows, and recurring communications. • Provide general administrative support to keep daily operations organized and on track. • Assist with additional tasks as needed to support the real estate team.