• Build and execute targeted demand generation campaigns across digital channels to support enterprise sales and cross-sell/upsell motions. • Manage campaign planning, audience segmentation, and performance reporting. • Develop multi-touch journeys for awareness, engagement, and conversion. • Partner with sales to align messaging, handoff processes, and reporting. • Manage MBO’s organic social media channels to deliver messaging to two distinct audiences (talent and enterprises): planning, creating content calendars, posting, monitoring, and engagement. • Launch and optimize paid social campaigns (primarily LinkedIn) to drive traffic, conversions, interactions, and enterprise visibility. • Draft high-quality short-form content: social captions, landing page copy, ad copy, email copy, and supporting campaign messaging. • Support planning and execution of webinars, virtual roundtables, and thought-leadership events, including content coordination, promotional campaigns, registration management, and post-event follow-up.

• Maintain and update CRM records, including adding contacts, managing lists, and ensuring data accuracy. • Support email marketing efforts by creating, formatting, and scheduling campaigns using provided content and AI-assisted tools. • Assist with social media by scheduling posts and supporting basic image or video edits when needed. • Organize digital files and documents, ensuring records are complete and easy to access. • Help manage marketing templates, workflows, and recurring communications. • Provide general administrative support to keep daily operations organized and on track. • Assist with additional tasks as needed to support the real estate team.

• Communication support — assist in executing General Management's communication processes with internal teams and clients. • Assist in preparing General Management communication plans. • Support the monitoring and implementation of communication plans.

• Own marketing strategy and execution – positioning, messaging, channels, campaigns, and measurement • Run multiple campaigns in parallel • Design and scale an ambassador / creator program • Navigate and test new channels • Turn product into stories • Experiment with creative stunts and incentive experiments • Partner with product and founders to feed campaign insights back into strategy