• As the Paid Social Specialist, you will be responsible for the end-to-end planning and execution of the paid social strategy for a portfolio of clients across multiple platforms, including but not limited to Facebook, Instagram, TikTok & Pinterest. • Managing client accounts day-to-day involves performance monitoring and continually optimising social media campaigns by analysing datasets. • You will be required to also review account health and provide actionable recommendations based on trends and key insights. • Collaborate closely with the Strategist to build and execute a platform strategy for each client account with the aim of optimising performance to achieve overall client goals • Manage budgets, bids, and optimisation for paid social campaigns across multiple platforms and client accounts in line with key metrics and client performance goals • Work mainly on the Meta platform (Facebook and Instagram), with occasional requirements for LinkedIn, Pinterest & TikTok • Create engaging copy, captions and content whilst managing the digital content library. Collaborate with the Copy team when necessary • Conduct, measure, and implement A/B test results for ad copy and targeting • Analyse and report social media results to identify successes and opportunities for improvement • Experiment, collect and analyse data, identify trends and insights in order to achieve maximum ROI for clients. • Perform traffic analysis in Google Analytics related to paid digital traffic and other sources/ mediums • Research competitors/market trends/new technologies to improve greater targeting and campaign growth • Occasional attendance in client meetings to provide technical advice on best practices for the platform • Work with the wider team to improve and strengthen overall account performance • Collaborate with the Strategist to plan and execute campaigns that effectively use different channels, ad types, tactics, messaging and creative to drive the ideal outcome for our clients • Ongoing training and development • Share the wisdom and provide training, industry and platform insights within the Social team WIPs and wider team

Role Description Behindthechair.com is seeking a creative, detail-oriented, and driven Social Media & Design Associate to join our team. You will play a key role in executing our social media strategy and producing the visual content that powers it across platforms to increase brand awareness, engage our audience, and drive business goals. This is a dual-role position: strong social media execution + strong visual design. If you do not have both, this role will not be the right fit. This role is perfect for someone who lives and breathes social media, stays ahead of digital trends, and has a passion for storytelling and content creation—and can consistently bring those ideas to life through polished, on-brand creative. Success in this position goes beyond simply creating and posting content—the ideal candidate will take the time to truly understand our businesses (Behindthechair.com, BTC-University, and ARC Scissors), immerse themselves in our socials, shows and educational platforms and consistently bring creative ideas to the table. Equally important: you must be able to visually execute those ideas—turning concepts into high-performing creative across social, ads, and promotional assets with minimal direction. What You’ll Do: - Assist in planning, creating, and scheduling content for platforms such as Instagram, TikTok, and Facebook. - Collaborate with our internal teams to create visual and written content aligned with brand guidelines. - Design and produce social-first creative assets including carousels, story graphics, ad creatives, and promotional visuals that support content and campaign goals. - Monitor social media channels daily for engagement opportunities, trends, and community interaction. - Respond to comments, DMs, and mentions in a timely and professional manner to foster community growth. - Track and analyze key performance metrics and generate regular performance reports. - Stay up-to-date on emerging social media trends, tools, and best practices. - Assist in influencer and brand partnership campaigns. - Support paid social campaigns by coordinating assets and tracking performance. - Quickly translate ideas, captions, and campaign concepts into clean, engaging visuals that align with our brand. - Continuously refine creative based on performance—understanding what types of visuals drive engagement, clicks, and conversions. - Contribute ideas to content planning and campaign brainstorming sessions. Qualifications - 1–2 years of experience in social media marketing or digital content creation (internships included). - Strong understanding of all major social media platforms and their best practices. - Excellent written and verbal communication skills. - Ability to thrive in a fast-paced environment where internal and external communication moves quickly; strong prioritization is essential. - Strong graphic design skills—this is a required part of the role, not a secondary skill. - Proficiency in tools such as Canva and/or Adobe Creative Suite, with the ability to create clean, modern, on-brand social content quickly. - Experience with social media management tools (e.g., Hubspot, Later, Hootsuite, Sprout Social). - A strong eye for layout, typography, and visual hierarchy—especially in social-first formats like carousels and short-form content. - A creative eye and a passion for visual storytelling. - Bonus: Video editing skills and/or familiarity with TikTok and Reels content trends. - Highly organized, able to multitask, and meet tight deadlines. - Excellent communication skills to collaborate with cross-functional teams. - Self-motivated, detail-oriented, and able to work both independently and collaboratively. - A passion for social media, a positive attitude, and a desire to grow and innovate! Application Requirements - A portfolio of relevant work is required to be considered for this role. - Your portfolio should demonstrate both: - Social media content you’ve created (posts, carousels, campaigns, etc.) - Your ability to design clean, on-brand visuals (layout, typography, creative execution) - Applications without a portfolio will not be reviewed. Benefits - Competitive Health/Dental/Vision Benefits options* - Retirement Benefits with a company match option* - Collaborative and supportive team environment - Vacation/ Paid Holidays - Remote / Work from home - Competitive salary between $42,000 - $58,000, commensurate with experience & location.

Title: Social Media Specialist Non-Exempt Full-Time Professional MAIN OFFICE, Canandaigua, NY, US Requisition ID: 3312 Salary Range:$25.25 To $30.25 Hourly Social Media Specialist Canandaigua National Bank Location: Canandaigua, NY (Hybrid, 3 days onsite/2 work from home. Flexibility needed depending on department needs.) What does a Social Media Specialist do? The Social Media Specialist at Canandaigua National Bank strives to deliver an effective, comprehensive social media presence that supports the goals and objectives of the Corporate Strategic Plan and Marketing Strategic Plan. In coordination with the Integrated Marketing Manager, this role assists in planning, implementing and monitoring a multi-channel social media strategy to increase brand awareness, create engagement, support marketing efforts, deliver educational content, promote brand differentiators, and increase conversions based on appropriate goals through organic and paid social content. The Social Media Specialist is involved in several aspects of social media, including executing campaigns, reporting, monitoring social media channels and responding to social media inquiries as appropriate, tracking and escalating to manager if warranted. Works to ensure social media goals are established, tracked, and achieved using appropriate content style, format, and tone for various audiences/channels, expanding the social voice of the organization to include trained social spokespeople. Specializes in communicating through social media channels as well as across a variety of digital channels, as illustrated by the following: - Manages various social media accounts and channels including content creation and distribution, community management, reporting, execution of campaigns, and profile management. - Executes strategies to expand our involvement with Facebook, Instagram, and LinkedIn and other platforms as directed. - Serves as social media photographer, videographer, and designer. - Utilizes various social spokespeople to achieve messaging goals according to plan and strategy. - Attends and represents the bank at various community, business, and educational functions to support social media content development and to strengthen understanding of the brand voice. - Develops creative templates for desired target audiences and channels. - Responds to inquiries and communications via electronic channels, escalates interactions when necessary. - Supports with social listening, actively monitoring the social media platforms for activity related to the organization. - Follows and shares content from key Centers of Influence and community groups. - Monitors content performance against goals and key performance indicators as identified. - Supports creation of reports on appropriate metrics such as impressions, engagements, video views, follower growth, and other performance indicators. - Engages directly with representatives from social media providers (platforms, tools, associations, etc.) to develop organizational strategies. - Implements appropriate changes and regular updates to social media channels that align with organizational strategy and goals. - Assists in the development of content to support a variety of marketing initiatives as needed, including website, newsletters, articles (customization and ghost writing), PowerPoints, emails, advertisements and customer communications. What is needed to be successful in this role? - A B.S. or B.A. degree in Marketing, Digital Media, Public Relations, Communications or related field. - Social media experience, including creating and publishing content required. - Candidates must provide a portfolio of digital content creation and/or management examples (whether professional, volunteer, school projects, etc.) What makes working at Canandaigua National Bank different? Our Core Values guide how we serve, lead, and grow alongside our community. By working wholeheartedly, feeling empowered, acting with courage, being authentic, and serving with a noble spirit, WE CAN fortify healthy lives by doing what's right for our customers and the community. Our culture nurtures passionate employees and offers great rewards including: - Medical, dental, vision, FSA, HSA options for both part-time and full-time employees. Medical coverage is also offered for domestic partners. - Paid holidays, vacation, and sick time. - Retirement benefits that include a 401(k), Profit Sharing, and Employee Stock Ownership Plan (ESOP). - Training & development opportunities. - Tuition assistance. - Community focused volunteer opportunities. - Award winning wellness program that promotes a solid work/life balance. - Banking perks and discount programs. Our goal is to ensure that our bank, employees, and our community thrive and grow, now and for the next 135 years. We're in it for the long haul. What truly sets us apart from other financial institutions is the quality and commitment of our employees. We've assembled a diverse team of people who share a primary focus: to provide exceptional service for our customers. As an organization, we are committed to hiring, training, developing, promoting, and celebrating employees from historically disadvantaged groups. At Canandaigua National Bank, we welcome the unique contributions that you can bring in terms of ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, religion, disability, sexual orientation, education, and culture. Canandaigua National Bank remains an independent, community bank. If you want to be a part of something special, join us today! Compensation range - $25.25 - $30.25/hr. The actual salary offered within the range is dependent on a variety of factors including, but not limited to, relevant experience, qualifications, skills, level offered, and performance expectations. Canandaigua National Corporation and its subsidiaries encourage diversity in the workplace; we are an Equal Opportunity Employer. Minority/Female/Sexual Orientation/Gender Identity/Disability/Veteran.

• As a Social Media Editor, you will find and pitch stories using analytics and tools to tell you what’s already trending, as well as finding the next big stories yourself. • You will edit and post stories on our social pages and identify new platforms where our brands could thrive, all while coming up with new creative ways to drive traffic to our sites and grow our audiences. • You will cover live events and breaking news on social media, delivering a fast turnaround on major stories across the US and around the world and bring in exclusive stories that set us apart from our rivals.