• Global Brand Marketing, Glaucomaは、緑内障の内科および外科ポートフォリオにおけるグローバルブランド戦略および各種イニシアチブの策定・実行・展開を支援する役割です。 • 本ポジションは、Global Medical Affairs、マーケットアクセス(3M)、CFU(Commercial Functional Units)と連携し、全社的なグローバルブランド戦略および目標との整合性を確保しながら、グローバルブランドプランニングに貢献します。 • グローバル施策の展開を支援します。 • グローバルローンチ準備、ライフサイクルマネジメント、上市後の活動を支援します。

• Provide direct executional support to Brand Managers/Directors and their brands • Prepare effectively for client meetings with regards to data analytics, reporting, attendees required, goals/outcomes definition, etc. and build into a high-quality visual format • Attend all client meetings and provide proactive communication to client on all action items and statuses • Support executional priorities by submitting internal tickets to cross-functional teams, such as Operations and Content, for action required • Track the flow and completion of them and ensure they are being completed timely • Track and report on overall contracted deliverables to support strong account health and client satisfaction and retention • Work cross-functionally with Media and Operations to achieve client goals efficiently • Learn hands-on Ecommerce skills that cover media, SEO, supply chain, content, merchandising, and other facets of a business • Develop and maintain knowledge of Amazon strategy and retail developments • Develop an understanding of brand strategy and how to lead accounts in order to promote to higher levels of Brand Management

• Central point of contact for brand identity and product positioning • Develop and maintain a consistent messaging framework • Consolidate input from various stakeholders • Collaborate with designers on strategic alignment • Work closely with the Communications team to ensure consistent wording • Design market surveys and share learnings to optimize market presence

• Assist in the development of product marketing strategy and implementation plans, including the creation of disease-specific messaging, initiatives, promotional materials, and promotional education programs • Lead the Health Care Provider (HCP) strategy development and work with agency partners to execute omnichannel strategies for HCPs • Lead the development for brand marketing planning and tools for market access as well as build the value story with the Market Access team to drive product growth in assigned segment (.e., Payor, Government) • Create and execute a comprehensive, integrated tactical plan including digital initiatives to drive peer-to-peer education and awareness across hospitals and integrated delivery networks (IDNs) nationally and locally • Partner with the Training Director to identify and develop product focused sales training • Partner with Brand Director and data analytics team to develop materials, presentations, scorecards/measurements for internal and external audiences to articulate strategy, validate key metrics, and track execution, effectiveness and financial implications • Assist in the management of the Promotional Review Committee (PRC) process by being the brand lead in process improvement with key internal stakeholders in Medical, Legal & Regulatory Affairs • Cultivate and maintain strong relationships with local and national key opinion leaders (KOLs) • Develop and maintain strong relationships with other functional areas and internal strategic partners (i.e. Sales, Promotional Review Committee, Medical, Regulatory Affairs, Clinical, Legal etc.) • Play key role in managing agency and external vendor relationships • Ensure marketing spend is tracking to target • Perform ad-hoc and cross-functional duties and/or projects, as assigned, to support business needs and provide developmental opportunities