97th Floor logo
97th Floor

Digital marketing agency. Elevating people and brands we believe in.

Advertising Strategist

GeneralGeneralFull TimeRemoteMid LevelTeam 51-200Since 2005H1B No SponsorCompany SiteLinkedIn

Location

Arizona + 11 moreAll locations: Arizona | California | Colorado | Florida | Idaho | Illinois | Ohio | Oregon | Texas | Utah | Virginia | Washington

Posted

88 days ago

Salary

$47.5K - $62.5K / year

Seniority

Mid Level

Bachelor Degree2 yrs expExperience acceptedEnglish

Job Description

Advertising Strategist

97th Floor

• Build advertising strategies with your team’s content marketer, designer, and account director by identifying the best messages and channels for the audience. • Build and manage ad campaigns across Google, Meta, LinkedIn, Reddit, and more. • Conduct in-depth research to find the ideal keywords and audiences to target. • Achieve target advertising results through account monitoring, A/B testing, and collaborating with your team on how to adjust strategy. • Lead client communication for your work — communicate over calls what your strategy is, how you’re executing it, and what progress looks like. • Learn business models and bottom-line factors for your clients, and make strategy decisions accordingly. • Diagnose campaign performance issues and use strong critical thinking to create action plans to course correct when goals are off target. • Take new information and training as an accelerator to personal growth, translating guidance into new action on your client accounts. • Keep your strategic and technical knowledge updated by constantly learning about new marketing trends, economics, business strategy, and platform/channel updates.

Job Requirements

  • Bachelor’s degree in marketing or related field (preferred, not required)
  • 2-5 years experience in ads management (salary adjusts based on proven experience)
  • Experience reaching key advertising metrics based on campaign strategy and execution
  • Strong analytical skills with extreme attention to detail
  • Excellent written and verbal communication skills
  • Outstanding troubleshooting, analytical, and problem-solving skills
  • Self-starter who is always trying to learn more in an ever-changing environment
  • Experience in at least 2-4 ad platforms : Google Ads, LinkedIn Ads, Meta Ads, Microsoft Ads, TikTok Ads, Pinterest Ads, Twitter Ads, Google Analytics, Google Tag Manager
  • Proficiency in Google Workspace, especially Google Sheets

Benefits

  • Healthcare Medical : 75% paid for employees; 50% for dependents
  • Dental : 75% paid for employees; 50% for dependents
  • Vision (M: 75% paid for employees; 50% for dependents
  • Life Insurance : 100% paid by 97th Floor (coverage = 1x salary, up to $350,000)
  • HSA with up to $150/month match (rolls over and is yours permanently)
  • FSA option for dependent care
  • 401(k) with up to 4% company match
  • ROWE (Results Only Work Environment) Autonomy and accountability

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