97th Floor

• Build advertising strategies with your team’s content marketer, designer, and account director by identifying the best messages and channels for the audience. • Build and manage ad campaigns across Google, Meta, LinkedIn, Reddit, and more. • Conduct in-depth research to find the ideal keywords and audiences to target. • Achieve target advertising results through account monitoring, A/B testing, and collaborating with your team on how to adjust strategy. • Lead client communication for your work — communicate over calls what your strategy is, how you’re executing it, and what progress looks like. • Learn business models and bottom-line factors for your clients, and make strategy decisions accordingly. • Diagnose campaign performance issues and use strong critical thinking to create action plans to course correct when goals are off target. • Take new information and training as an accelerator to personal growth, translating guidance into new action on your client accounts. • Keep your strategic and technical knowledge updated by constantly learning about new marketing trends, economics, business strategy, and platform/channel updates.