• This position will be responsible for supporting our customer communications reach the market successfully and monitoring our internal processes and platforms. • Support deployment of email communications to our audiences using Marketo, ensuring all content adheres to brand guidelines and compliance standards through thorough quality assurance editing. • Support new Marketo programs with proper acquisition and membership statuses. • Document processes to keep them up to date, support the team in driving the integration of CRM and/or key processes with our marketing automation platform, Marketo. • Support day-to-day activities enabled by martech and related processes and review that workflows are operating as expected. • Monitor leads in both Marketo and Salesforce from start to finish. • The role will be responsible for reporting on their progress and measuring the success of each campaign. • Perform daily operations within our marketing automation platform. This includes archiving old programs, enforcing naming conventions, and assisting users with email and program creation. • Traffic requests to Creative Services for design needs. • Participates in special projects and performs other duties as required.

• partner with the CMO to develop and execute integrated marketing plans • collaborate with the CMO to define and manage marketing KPIs • lead the planning, execution, and optimization of integrated campaigns • manage and optimize SEO performance • monitor and refine ICP persona segmentation • develop and contribute to long- and short-form content • track, report, and analyze campaign and SEO performance • translate performance data into actionable recommendations • partner with internal and external teams to support events

• Set up and schedule marketing emails in HubSpot • Build and maintain HubSpot workflows and basic automations • Assist with managing and tracking marketing campaigns across channels • Coordinate with freelance designers on graphic design projects (e.g., briefs, timelines, feedback) • Update website content as needed (copy edits, new pages, or program updates) • Schedule and post content to social media platforms following established guidelines • Support research related to state health policy initiatives, including rural health transformation programs • Conduct state-level research to inform partnerships, funding opportunities, and program strategy • Assist with partnership research and tracking potential collaborators • Support for attending state informational webinars and summarizing key takeaways as needed • Review and flag relevant new RFPs and funding opportunities • Other duties as assigned.

• Support day-to-day execution of brand and marketing initiatives across digital, content, and campaign channels • Assist with maintaining brand consistency across materials, presentations, and communications • Assist in drafting and editing marketing content, including website updates, social media posts, internal communications, and thought leadership materials • Help manage timelines, assets, and deliverables for marketing campaigns and initiatives • Conduct market, competitor, and industry research to support brand positioning and campaign strategy • Assist with tracking and reporting on marketing performance metrics (e.g., campaign engagement, content performance)