• Own and prioritize the product backlog for healthcare applications (Members profiles, Claims, Providers) • Translate Clinical, Operational and Regulatory requirement into user stories • Define and communicate the product vision, roadmap, and priorities aligned with organizational goals • Evaluate market trends, regulatory changes, and emerging technologies to inform product direction • Collaborate with engineering and data teams to refine requirements and plan releases • Facilitate cross functional communication to ensure alignment and transparency • Act as the primary point of contact for product decisions and tradeoffs • Lead sprint planning, backlog grooming, and review sessions

• Own and maintain a prioritized product backlog aligned to product goals and roadmap • Translate business requirements into clear user stories and acceptance criteria • Lead backlog grooming and refinement sessions with engineering teams • Participate in sprint planning, reviews, and demos • Track delivery progress and proactively flag risks or dependencies • Act as the first point of contact for feature-level clarifications during development • Support UAT, defect triage, and release readiness activities • Gather feedback from users and stakeholders to drive continuous improvements

• Lead pricing strategy and margin optimization across assigned product groups • Maintain mid- to long-term product and asset roadmaps • Drive profitability initiatives such as value engineering, SKU consolidation • Work with Marketing and Regulatory teams to analyse trends • Ensure product master data accuracy and manage SKU lifecycle activities • Identify and eliminate bottlenecks

Title: Product Manager, Upstream Marketing Location: Tempe, AZ, United States Full-time Hybrid Job Description: Job Description Summary BD Interventional (BDI) focus on leading innovation and life-enhancing devices in the field of surgical, endovascular, urological and critical care interventions aiming at advancing the treatment of high burden diseases and enabling surgical and interventional procedures. Peripheral Intervention Our Peripheral Intervention (PI) business unit offers a comprehensive range of medical products, devices and services for the treatment of peripheral arterial and venous disease, cancer detection, and end-stage renal disease and maintenance. Be part of something bigger! BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. We have over 65,000 employees and a presence in virtually every country around the world to address some of the most challenging global health issues. As Product Manager for Innovation and Upstream Marketing, PI Oncology, you will be responsible for the innovation strategy of assigned products and spaces in conjunction with R&D, Clinical, Downstream Marketing, and other functions. You will be accountable for identifying unmet needs, market analysis, market research, and commercial deliverables for new product development. Candidates will be expected to be onsite in our Tempe, Arizona office 4 days per week (Monday-Thursday) with the option to work remotely on most Fridays. Essential Job Functions: - Work with R&D to develop a strong portfolio of product development projects that support the strategic direction and grow the business. - Build relationship with and know key customers/distributors and major buying groups. - Take an active role on product development teams as leader or key participant. - Communicate with domestic sales force and global marketing entities (directly and through international marketing). - Identify and communicate market trends to division management and cross-functional team. - Develop and implement comprehensive product marketing plans including strategic and technical components. - Forecast sales volume, monthly and long-term. - Budget administration (promotional and expense). - Develop market and revenue models, including analysis of operating expenses, profit and loss. - Identify and develop marketing programs, sales tools and promotions. - Prepare strategic plans for product and/or market segment. - Recommend product line modifications, extensions, new products and product deletions. Requirements: - Bachelor's degree in business administration, Marketing, Engineering, or relevant field required; Master's degree preferred. - 5 years proven experience required with a minimum of 2 years in product management; candidates will preferably have experience in medical device or pharmaceutical industries. - Strong analytical abilities with proficiency in data interpretation and statistical analysis. - Excellent communication and interpersonal skills, with the ability to build strong relationships internally and externally. - Detail-oriented approach with a focus on accuracy and quality assurance. - Ability to work independently and collaboratively in a fast-paced environment. - Knowledge of FDA regulations governing medical devices and promotion of prescription drugs preferred. - Familiarity with medical terminology and clinical trial methodologies preferred. - Willingness to travel up to 20%, including international travel as needed. This job description is intended as a summary of the primary responsibilities of and qualifications for this position. The job description is not intended as inclusive of all duties an individual in this position might be asked to perform or of all qualifications that may be required either now or in the future. For many roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, weekly testing for COVID-19 may be available instead of vaccination. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law. Why join us? A career at BD means being part of a team that values your opinions and contributions and that empowers you to bring your authentic self to work. Here our associates can fulfill their life's purpose through the work that they do every day. You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. Our Total Rewards program - which includes competitive pay, benefits, continuous learning, recognition, career growth, and life balance components - is designed to support the varying needs of our diverse and global associates. To learn more about BD visit https://jobs.bd.com/ Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status. Primary Work Location USA AZ - Tempe Headquarters