• Generate new opportunities by identifying prospective students for the training programs we offer. • Attract, source, and persuade new students to enroll in our trainings. • Proactively source and engage potential students for both your own pipeline and the wider team. • Use the CRM to increase productivity and scale your sales efforts. • Handle objections with diligence and assertiveness and escalate recurring objections. • Actively participate in Paradox’s in-person and online events.

At Keywords, we are using our passion for games, technology and media to create a global services platform for video games and beyond. Our aim is to become the “go to” provider of technical services. We enable leading content creators and publishers to leverage our expertise and capacity across the lifecycle of interactive content. In so doing we empower our clients to remain lean and agile, and to focus on creating the most engaging experiences. Keywords is trusted and relied upon by many of the world’s leading video game companies to work alongside them during concept, development and live operations by leveraging the breadth and depth of our industry leading service lines every step of the way. www.keywordsstudios.com As the Business Development Manager - Marketing (Engage service line), your primary mission is to drive strategic revenue growth within the North American Video Games market. You will leverage your deep industry expertise to secure high-value partnerships with global games publishers, articulating Keywords Studios’ unique ability to find, attract, and engage players through data-driven insights and creative marketing excellence. Key Responsibilities - Core Revenue Driver: Identify, prospect, and close high-value opportunities specifically targeting major global game publishers and developers. - Service Articulation: Expertly sell the full suite of Engage Marketing Services, tailored for the gaming lifecycle: - Strategy & Insight: Utilizing Keywords Insights for player-persona mapping and market analysis. - Social & Influencer Marketing: Building community-centric social strategies and executing global influencer campaigns for AAA and Indie titles alike. - PR & Outreach: Securing high-impact media coverage and managing reputation within the gaming community. - Creative Production: Partnering with publishers to deliver trailers, key art, and high-impact digital assets. - Strategic Planning: Develop and execute a sales roadmap that prioritizes high-growth accounts within the gaming sector to exceed annual revenue targets. - Relationship Management: Build and nurture executive-level relationships within the marketing and publishing departments of the world’s leading games companies. - Internal Collaboration: Partner closely with our global creative and production studios to pitch integrated, world-class marketing solutions that meet complex client needs. - Industry Representation: Serve as a brand ambassador at major gaming events, including GDC, Summer Game Fest, PAX, and Gamescom.

At Keywords, we are using our passion for games, technology and media to create a global services platform for video games and beyond. Our aim is to become the “go to” provider of technical services. We enable leading content creators and publishers to leverage our expertise and capacity across the lifecycle of interactive content. In so doing we empower our clients to remain lean and agile, and to focus on creating the most engaging experiences. Keywords is trusted and relied upon by many of the world’s leading video game companies to work alongside them during concept, development and live operations by leveraging the breadth and depth of our industry leading service lines every step of the way. www.keywordsstudios.com As the Business Development Manager - Marketing (Engage service line), your primary mission is to drive strategic revenue growth within the North American Video Games market. You will leverage your deep industry expertise to secure high-value partnerships with global games publishers, articulating Keywords Studios’ unique ability to find, attract, and engage players through data-driven insights and creative marketing excellence. Key Responsibilities - Core Revenue Driver: Identify, prospect, and close high-value opportunities specifically targeting major global game publishers and developers. - Service Articulation: Expertly sell the full suite of Engage Marketing Services, tailored for the gaming lifecycle: - Strategy & Insight: Utilizing Keywords Insights for player-persona mapping and market analysis. - Social & Influencer Marketing: Building community-centric social strategies and executing global influencer campaigns for AAA and Indie titles alike. - PR & Outreach: Securing high-impact media coverage and managing reputation within the gaming community. - Creative Production: Partnering with publishers to deliver trailers, key art, and high-impact digital assets. - Strategic Planning: Develop and execute a sales roadmap that prioritizes high-growth accounts within the gaming sector to exceed annual revenue targets. - Relationship Management: Build and nurture executive-level relationships within the marketing and publishing departments of the world’s leading games companies. - Internal Collaboration: Partner closely with our global creative and production studios to pitch integrated, world-class marketing solutions that meet complex client needs. - Industry Representation: Serve as a brand ambassador at major gaming events, including GDC, Summer Game Fest, PAX, and Gamescom.

• Conduct market research to identify new business opportunities and market trends. • Proactively identify, research, and engage new leads; conduct outreach to prospective clients, schedule meetings, and drive conversations that convert into new business opportunities. • Manage and progress opportunities through each stage of the pipeline, ensuring timely follow-up and closing new business. • Build and maintain strong relationships with potential new clients. • Collaborate internally with product, marketing, and management team to strategize ideas and develop Go-To-Market plans. • Responsible for the day-to-day sales operations and administration tasks. • Analyze sales data and market trends to identify opportunities for growth and improvement. • Stay informed about emerging markets and industry shifts while monitoring new products and competitor status. • Execute sales and business development activities that are part of the Go To Market strategy of the group. • Monitor and report on sales activities, including pipeline status, sales forecasts, and sales revenue. • Attending industry events, conferences, and networking sessions to promote the company's services and identify new leads.