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The leader in innovation for period products.
Associate Manager, Creator – Digital Marketing
Location
California
Posted
126 days ago
Salary
$80K - $90K / year
Seniority
Mid Level
Job Description
Associate Manager, Creator – Digital Marketing
The Flex Co.
• Manage the UGC Growth Pipeline • Support creator sourcing, briefing, gifting, contracting, testing, and iteration across paid and organic channels • Manage and maintain a scalable, repeatable creator pipeline including UGC creators, agencies, and whitelisting partners • Cultivate long-term creator relationships that consistently deliver high-quality, on-brand, high-performing content • Contribute to creative hypotheses and testing informed by data and channel insights • Ensure ≥80% of UGC assets meet or exceed performance benchmarks (CTR, CPA, CVR) across paid channels • Support efforts to mitigate creative fatigue through rapid testing, iteration, and refresh cycles • Support the launch of new UGC assets in line with channel needs and campaign priorities • Create clear briefs, feedback loops, and timelines to move efficiently from brief → launch • Manage multiple creative workstreams simultaneously while staying on schedule, within budget, and maintaining attention to detail • Review creative performance metrics including CTR, hook rate, thumb-stop rate, CPA, and CVR • Summarize performance insights and recommendations to share with Marketing and Creative partners • Contribute to comprehensive UGC performance dashboards and bi-weekly recap reporting • Help repurpose winning UGC assets and insights across paid social, organic social, PDPs, email, and retail-adjacent content where applicable • Partner with cross-functional teams to ensure learnings inform broader marketing and revenue strategies • Assist in the testing and launching of community-driven programs such as affiliates, ambassadors, and creator platforms • Help define success metrics and iterate through test-and-learn phases • Manage Gifting & Contracts • Seed ~50 creators per month through organized gifting programs • Support contract coordination and fulfillment, ensuring all creator and agency contracts are accurately negotiated, executed, and filed with clear usage terms and timelines.
Job Requirements
- 3 - 5 years of experience in creator marketing, UGC, paid social creative, digital marketing or performance marketing
- Direct, hands-on experience executing UGC or creator-led campaigns across paid and/or organic channels
- Strong understanding of what makes UGC effective, with the ability to evaluate creative performance and apply learnings
- Experience executing affiliate and ambassador programming
- Experience coordinating gifting and seeding programs
- Comfort working with performance data and ability to turn insights into action
- Highly organized with a strong sense of ownership and accountability
- Skilled negotiator with experience coordinating rates, contracts, and usage terms with vendors and creators
- Strong market researcher
- Excellent communication skills and comfort working cross-functionally with Creative, Marketing, and Revenue partners
- Curiosity, resilience, and excitement to become a subject matter expert in all things menstruation and modern period care.
Benefits
- medical, dental and vision health insurance
- 401k
- paid parental leave
- open PTO
- $1,000 annual learning credit
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