• Own the foundation and day-to-day performance of the website, analytics, paid media, and HubSpot automation • Drive qualified lead generation, improve conversion, and grow pipeline, with clear ROI reporting • Manage and optimize paid campaigns across social, retargeting, and ABM • Improve website UX and conversion performance • Build workflows and nurture tracks that convert interest into qualified leads • Monitor performance across HubSpot, GA4, and paid social analytics • Deliver weekly digital performance reporting and monthly ROI dashboards

• Plan, set up, manage, and optimise Google Ads campaigns to drive qualified leads and conversions. • Monitor campaign performance, budgets, and ROI, making data-driven adjustments to improve results. • Conduct keyword research, audience targeting, and A/B testing of ad copy and landing pages. • Provide regular performance reporting and insights, including recommendations for optimisation. • Support broader digital marketing initiatives, including website traffic growth and lead generation. • Collaborate with internal stakeholders to align campaigns with business and compliance messaging. • Ensure all digital marketing activity complies with brand guidelines and regulatory requirements.

Philz is growing!  Not only are we growing our footprint with new store retail stores, we're growing our presence in all things Digital & eCommerce!  We're adding a new role to our Home Office Team - Director, Digital Marketing & eCommerce.  This is a unique opportunity to be a trailblazer in digital marketing and e-commerce at Philz -- both in partnering on the vision as we grow but also overseeing the execution and follow up.  The ideal candidates must have significant experience in the multi-unit and food & beverage industries in both strategic leadership roles and tactical execution.   Our team members at Philz truly live our mission of Bettering Days and we can't wait to have a passionate and driven individual join the team. The Director of Digital Marketing & eCommerce Betters Days by leading all digital marketing, performance media, and ecommerce initiatives, with a primary focus on driving traffic and sales to Philz retail stores. This role is also responsible for growing our ecommerce business; including DTC coffee, subscriptions, and merchandise, through strategic audience segmentation, paid media, and digital experience optimization. The Director will work cross-functionally with Marketing, Supply Chain, and Tech teams to deliver a consistent, high-impact customer experience across all channels. This role is remote, giving you the flexibility to work from home while staying closely connected to where the action happens - our stores. To make the most of that connection, you’ll need to be based in either the San Francisco Bay Area or Los Angeles . Being in our market means you’ll have the chance to see the impact of your work firsthand and stay close to our operations and culture that Betters People's Day. WHAT YOU'LL DO Retail Traffic & Local Digital Marketing Develop and execute geo-targeted digital campaigns to drive in-store visits—particularly in key markets like California and Chicago—aimed at increasing traffic and sales. Partner with Retail Marketing and Retail Operations on seasonal product launches, local promotions, and new store openings to create and launch integrated digital campaigns. Strategize and oversee use of tools such as paid local search, location-based ads, Google Business Profiles (GMB), and app integrations to enhance local discoverability and conversion. Optimize local listings and support review generation and response strategies to strengthen visibility across map-based search platforms. Analyze, report, and take action on in-store visit attribution and the performance of geo-targeted campaigns, driving continuous improvement across campaigns. Ecommerce Strategy & Growth Oversee the DTC ecommerce experience on PhilzCoffee.com, including performance, user experience (UX), merchandising, and overall sales strategy. Drive growth across all ecommerce revenue streams including but not limited to: the coffee subscription, beans, merchandise, businesses through targeted marketing, retention programs, and continuous optimization. Collaborate with Product and Technology teams to identify and drive changes to enhance the ecommerce overall experience from discovery through checkout –  driving continuous improvement in conversion rates. Develop and ensure successful execution of promotional and seasonal ecommerce calendars that are aligned with the broader brand strategy Digital Media, Targeting & Performance Marketing Lead paid media efforts (Search, Social, Programmatic, Affiliate, Display, and Video) with the goal of driving store traffic, ecommerce growth, and brand engagement, while maintaining a positive ROAS. Develop and execute email campaigns that support ecommerce growth and customer retention. Design and manage comprehensive audience segmentation strategies using first- and third-party data, ensuring integration across all digital platforms. Collaborate with Brand and Creative teams to produce digital-first content tailored to specific objectives, audiences, and platforms. Drive SEO/SEM strategies to improve organic discoverability and support conversion for both retail and ecommerce channels. Analytics, Optimization & Leadership Build dashboards and reporting frameworks to measure media efficiency, ecommerce performance, foot traffic, and audience engagement. Regularly present results and recommend optimizations to maximize efficiency and effectiveness. Conduct A/B testing, performance analysis, and cross-channel optimization using real-time insights. Lead and mentor a high-performing team; manage external agencies and vendor relationships; and oversee media and digital budgets to ensure strategic impact. Partner with the Loyalty team to align lifecycle marketing strategies with acquisition, retention, and reactivation efforts. WHAT YOU’LL NEED Required 8+ years in digital marketing, performance media, and ecommerce. Minimum 4+ years in a senior leadership role in digital marketing, performance media, and ecommerce. Must have experience in a fast-growing, multi-unit retail, F&B, and/or lifestyle brand, ideally in California and Chicago markets. ESSENTIAL PHYSICAL REQUIREMENTS Visual acuity. Role involves sitting most of the time, walking and standing are required only occasionally Expressing or exchanging ideas by means of the spoken word; those activities where detailed or important spoken instructions must be conveyed to others. Repetitive motions: Making substantial movements (motions) of the wrists, hands, and/or fingers. May exert up to 10-20 pounds of force occasionally to lift, carry, push, pull or otherwise move objects. **Compensation & Benefits A reasonable estimate of the starting annual base salary for this role is $160,000 to $170,000 plus bonus. Please note that the base salary will vary based on qualifications, previous experience, and work location. When you join our team, we better your days through our benefits and support programs – we offer our team members medical, dental, and vision insurance, company-paid basic life insurance, optional family life insurance, 401(k) with company match, flexible spending accounts, commuter benefits, mental health support, holiday pay, Vacation & Sick Time, Team Member discounts, freebie drinks and discounted beans, fun Philz swag, opportunities for growth and advancement, and more! Philz maintains a policy regarding the employment of relatives and individuals with close personal relationships. Candidates with family members or close personal relationships currently employed by Philz may be subject to additional review to ensure there are no conflicts of interest, supervisory relationship concerns, or impacts on team performance and morale. Privacy Notice

• Own and help elevate to the next stage the digital growth engine that delivers marketing-generated pipeline across ABM, integrated campaigns, and paid media, with clear accountability for pipeline quality, stage velocity, and expansion revenue, not just top-of-funnel volume. • Establish and optimize measurement frameworks that move beyond vanity metrics to business outcomes: pipeline by ICP segment, stage velocity improvements, CAC/LTV economics, attach rates for Duo and Ultimate, and incrementality of channel investments through lift tests and MMM. • Build deep, trusted partnerships with Sales leadership and field teams, establishing joint accountability for target account engagement, pipeline generation, and deal acceleration. This includes weekly pipeline reviews, shared success metrics (MQAs, stage conversion, win rates), and co-developed account strategies for top-tier opportunities. • Drive a culture of disciplined experimentation across all digital programs, treating tests as products with clear hypotheses, success criteria, and learning documentation. Establish experimentation governance, baseline models for incrementality measurement, and rapid iteration cycles to optimize channel mix and budget allocation. • Define, track, and optimize key performance indicators (KPIs) across digital channels, including account engagement, pipeline contribution, conversion rates, and return on ad spend, using data to guide investment decisions. • Oversee and mentor the ABM and campaign marketing teams, providing clear strategic direction while empowering team members to experiment, iterate, and deliver high-impact programs. • Own the digital campaign lifecycle, from strategy and planning through execution, optimization, and reporting, ensuring programs are scalable, measurable, and tied to clear business outcomes. • Drive the use of insights from market trends, customer behavior, and sales feedback to inform digital messaging, content strategy, and channel mix, ensuring campaigns resonate with key personas in the DevSecOps space. • Collaborate with the broader marketing organization to integrate digital tactics into global launches, field programs, and partner initiatives, ensuring consistent narratives and cohesive customer experiences across touchpoints. • Foster a culture of continuous improvement and innovation across all digital efforts, testing new platforms, formats, and approaches while standardizing best practices and documentation for long-term scalability.