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Social Media Manager

Social Media ManagerSocial Media ManagerFull TimeRemoteLeadTeam 1-10H1B No SponsorCompany SiteLinkedIn

Location

Worldwide

Posted

83 days ago

Salary

0

Seniority

Lead

English

Job Description

Social Media Manager

Paired

Role Description We are looking for a high-performance Social Media Manager to take full ownership of organic strategy, athlete integration, content velocity, and Manychat conversion infrastructure. This is not a posting role. This is a revenue ownership role. Our paid channel is efficient. Our athlete roster is strong. What we need is structure, velocity, and measurable revenue contribution from organic. Key Responsibilities: - Strategic Execution - Develop and execute a repeatable, scalable content engine - Conduct viral strategy audits across comparable brands - Extract repeatable formats, hook structures, and engagement patterns - Build Figma boards to present and align on content direction - Content Production - Manage daily publishing cadence - Oversee creator and UGC pipeline - Optimize hooks, retention, and storytelling - Test one new experimental content format weekly - Conversion Infrastructure - Build and optimize Manychat keyword flows - Set up auto-DMs tied to Reel CTAs - Segment users by product interest - Track revenue impact from organic and retention efforts - Athlete Integration - Ensure athletes are aligned to clear KPI buckets - Improve content output and monetization structure - Track whitelisting results and measurable ROI - Reporting + Accountability - Maintain weekly KPI spreadsheet - Report performance during executive meetings Qualifications - 3–5 years of experience managing social media for DTC or ecommerce, or consumer brands - Proven experience growing Instagram, TikTok, and short-form video platforms - Experience working with UGC creators and influencers - Strong understanding of short-form content strategy (hooks, storytelling, retention) - Ability to plan and execute monthly content calendars and campaign launches - Comfortable analyzing social performance metrics (engagement rate, watch time, saves, shares, CTR) - Ability to identify winning content formats and iterate quickly - Experience collaborating with paid media teams to turn organic content into ads - Strong copywriting and storytelling skills - Ability to translate complex topics into clear, engaging content - Experience maintaining consistent brand voice across platforms - Ability to provide clear creative direction and feedback on content Benefits - Full-time - Competitive Salary in USD - Work From Anywhere

Job Requirements

  • 3–5 years of experience managing social media for DTC or ecommerce, or consumer brands
  • Proven experience growing Instagram, TikTok, and short-form video platforms
  • Experience working with UGC creators and influencers
  • Strong understanding of short-form content strategy (hooks, storytelling, retention)
  • Ability to plan and execute monthly content calendars and campaign launches
  • Comfortable analyzing social performance metrics (engagement rate, watch time, saves, shares, CTR)
  • Ability to identify winning content formats and iterate quickly
  • Experience collaborating with paid media teams to turn organic content into ads
  • Strong copywriting and storytelling skills
  • Ability to translate complex topics into clear, engaging content
  • Experience maintaining consistent brand voice across platforms
  • Ability to provide clear creative direction and feedback on content

Benefits

  • Full-time
  • Competitive Salary in USD
  • Work From Anywhere

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