• Create and implement a social media plan to promote the work of Beyond Plastics. • Drive broader awareness, inspire grassroots advocacy, and increase financial support and volunteerism. • Lead the creation and co-authoring of compelling social media content for all platforms. • Support fundraising campaigns in consultation with the Development team. • Manage community interaction and actively engage with followers across all platforms. • Track, analyze, and communicate social media metrics and analytics monthly.

• Define and execute the vision for a best-in-class organic social media and community growth strategy across Macmillan’s branded channels and Fablelistik, driving audience engagement, discoverability, and conversion. • Oversee and optimize performance across key platforms—including TikTok, Meta, X, YouTube, LinkedIn and emerging social environments—developing platform-specific content and engagement strategies that deliver measurable growth. • Lead social strategy and innovation, translating trends, insights, and algorithms into actionable campaigns in a constantly evolving digital landscape. • Champion a data-informed, conversion-driven approach to organic social media, leveraging analytics and platform insights to refine content, audience development, and engagement tactics. • Partner with publisher marketing teams to align on and achieve global social media KPIs, model best practices, and support divisional growth through shared insights, trend analysis, and coordinated initiatives. • Collaborate cross-functionally within CIMA with Performance Marketing & Audience Development, Consumer Insights, and Direct-to-Consumer Marketing & Ecommerce Strategy to integrate organic social media campaigns with paid media, audience analytics, and commerce initiatives creating a unified, conversion-driven digital ecosystem that delivers measurable results across the organization. • Partner with the D2C and Performance Marketing teams on social-led conversion strategies, including TikTok Shop, Fablelistik, and other commerce-driven initiatives. • Leverage social listening and analytics tools to identify emerging trends, optimize strategy, and share actionable insights with stakeholders across the company. • Integrate AI and machine learning to enhance social listening, sentiment analysis, creator discovery, predictive scheduling, audience modeling, and rapid creative iteration, driving measurable improvements in engagement, conversion, and campaign performance across platforms. • Drive continuous innovation in response to evolving platforms, technologies, and audience trends, keeping Macmillan at the forefront of social storytelling, engagement, and digital culture. • Guide and mentor a high-performing team, fostering creativity, innovation, and operational excellence across social content and community management.

• Content creation: Draft and design daily/weekly posts for Facebook, Instagram, LinkedIn, and TikTok using Canva or similar tools • Storytelling: Help produce caregiver spotlights and care tips content that builds community trust • Video support: Assist with filming and editing short-form reels and behind-the-scenes clips • Scheduling: Use social media management tools to plan and publish content on a consistent calendar • Community engagement: Monitor comments and messages and flag responses for the team • Research: Track trends, competitor content, and hashtag performance to bring fresh ideas • Analytics: Pull weekly platform reports and help summarize key metrics for the team

• Content creation: Draft and design daily/weekly posts for Facebook, Instagram, LinkedIn, and TikTok using Canva or similar tools • Storytelling: Help produce caregiver spotlights and care tips content that builds community trust • Video support: Assist with filming and editing short-form reels and behind-the-scenes clips • Scheduling: Use social media management tools to plan and publish content on a consistent calendar • Community engagement: Monitor comments and messages and flag responses for the team • Research: Track trends, competitor content, and hashtag performance to bring fresh ideas • Analytics: Pull weekly platform reports and help summarize key metrics for the team