• Plan, enhance & build institutional Earn product features and benefits within the Binance Earn suite. • Research and develop new Institutional-level Earn & wealth management products, designed specifically for Institutional/HNW/VIP Clients. • Drive measurable institutional growth in TVL, client onboarding and revenue growth for Binance Earn products by combining product development, business development and go-to-market efforts. • Lead and collaborate closely with cross-functional teams such as Product, Marketing, Compliance, and Operations teams to deliver product initiatives and enhancements, ensure regulatory alignment, and deliver seamless client experiences. • Partner closely with the VIP team & Internal BD team to identify new business opportunities, align strategies, maximize client outreach and expand client base. • Work with the VIP team & Internal BD team to manage relationships with institutional clients, including family offices, asset managers, and high-net-worth entities, to understand their needs and present tailored Earn solutions. • Identify market trends and customer pain points; provide actionable feedback to product teams to enhance Binance Earn offerings. • Lead institutional marketing campaigns, workshops, and webinars to educate clients on Earn products and yield strategies. • Develop and maintain a robust pipeline of qualified institutional leads and convert these into active users through strategic outreach and partnerships. • Negotiate commercial terms and agreements with institutional clients and strategic partners. • Monitor KPIs such as TVL Growth & client onboarding metrics, prepare reports, and track the impact of growth initiatives to continuously improve performance. • Stay updated on industry developments, competitor products, and regulatory landscape to proactively address risks and seize opportunities. • Be the DRP (Direct Responsible Person) or POC (Point of Contact) for institutional Earn growth initiatives and major institutional Earn partners.

• Analyzing performance across all paid marketing channels (search, social, affiliates), focusing on down-funnel metrics such as CAC, ROAS, and conversion quality to optimize our investment decisions. • Identifying actionable insights and partnering with our Growth Marketing team to continuously optimize spend and targeting. • Design and lead a wide ranging testing agenda, including geo-lift tests and holdouts, to better understand the true impact of upper-funnel investments. • Build and maintain predictive models to power advanced bidding strategies, including Value-Based Bidding (VBB) and projected ROAS frameworks.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description Striim is looking for a high-energy, hands-on Senior Demand Generation Manager to help accelerate our full-funnel demand strategy. The Senior Demand Generation Manager will directly influence pipeline and revenue by creating programs that engage buyers at every stage of the journey—fueling both new logo acquisition and expansion within our existing customer base. Reporting to the Director of Demand Generation, this position leads cross-functional, multi-channel campaigns spanning digital events, paid media, email, ABM, and more. This role balances strategic perspective with hands-on execution, is deeply data-driven, relentlessly focused on performance, and motivated by turning insights into action. The ideal candidate excels in fast-paced environments, pairing big-picture thinking with exceptional execution. Responsibilities - Cross-Functional Campaign Management - Own the build, execution, analysis, and optimization of a variety of demand-generating campaigns (e.g., webinars, LinkedIn Live series, content syndication programs, custom content initiatives). - Collaborate with leadership and other stakeholders to build and maintain our dynamic marketing campaign calendar. - Drive alignment within marketing operations to create and maintain robust HubSpot and Salesforce campaigns, to ensure optimal closed-loop attribution and reporting. - Ensure sales teams have full visibility into campaign strategy, context, and intent, enabling them to effectively engage and convert downstream leads. - Paid Media - Manage our paid media initiatives across Google, LinkedIn, Reddit, YouTube, and more, collaborating with our agency, designer, and other stakeholders as needed. - Analyze and monitor campaign performance, adjusting strategies to maximize ROI, performance, user behavior, and conversion metrics. - Email Marketing - Create, maintain, and own a global calendar of all marketing-issued email initiatives to ensure balanced scheduling, consistent messaging, optimized performance, and regulatory compliance. - Drive the execution and management of all marketing-issued emails, from template and creative design to copy creation to audience selection, testing, and analysis. - Manage Striim’s robust lead nurturing engine from concept to completion, paying close attention to metrics and trends, optimizing as needed. - Co-manage the monthly customer newsletter. - ABM - Co-manage select MarTech tools to identify, manage, and engage with our key personas based on their intent signals, techno, and firmographic information. - Identify and develop scalable engagement opportunities with key accounts across personalized, segment-based, and broad-reach initiatives. Qualifications - 5+ years of demand generation/growth marketing experience, with a focus on B2B startup environments. - Familiarity with tools such as HubSpot, Salesforce, Qualified, UserGems, Salesloft, Zoominfo, Vimeo, Goldcast, and LinkedIn Ads. - Working knowledge of modern demand generation fundamentals, B2B buyer trends, and the ability to implement A/B testing strategies. - Extensive reporting and analytical abilities, including translating data into actionable insights. - Excellent communication and collaboration skills. Requirements - 5+ years of demand generation/growth marketing experience, with a focus on B2B startup environments. - Familiarity with tools such as HubSpot, Salesforce, Qualified, UserGems, Salesloft, Zoominfo, Vimeo, Goldcast, and LinkedIn Ads. - Working knowledge of modern demand generation fundamentals, B2B buyer trends, and the ability to implement A/B testing strategies. - Extensive reporting and analytical abilities, including translating data into actionable insights. - Excellent communication and collaboration skills. Benefits - Competitive salary and pre-IPO stock options. - Comprehensive health care plans (medical, dental and vision), including medical and dependent FSA. - Paid Time Off (Vacation, Sick & Public Holidays). - The chance to contribute to and shape an upbeat, fully engaged culture. Compensation Range $140,000 - $160,000 USD on an annualized basis.

• Identify and evaluate "white spaces" in the market across key geographies and verticals • Lead comprehensive recruitment efforts with targeted partners to expand the market reach • Build and manage a robust pipeline of prospective partners through data-driven research • Articulate the comprehensive value proposition to prospective partners • Oversee the commercial "Activation" of new partners • Provide targeted sales enablement, tools, and resources to ensure effective positioning • Develop scalable "Launch Playbooks" in partnership with Channel Operations • Develop and execute specific territory growth strategies • Monitor competitor activity and channel incentives • Collaborate with Regional Channel Directors and Territory Managers for seamless handoff