This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description Striim is looking for a high-energy, hands-on Senior Demand Generation Manager to help accelerate our full-funnel demand strategy. The Senior Demand Generation Manager will directly influence pipeline and revenue by creating programs that engage buyers at every stage of the journey—fueling both new logo acquisition and expansion within our existing customer base. Reporting to the Director of Demand Generation, this position leads cross-functional, multi-channel campaigns spanning digital events, paid media, email, ABM, and more. This role balances strategic perspective with hands-on execution, is deeply data-driven, relentlessly focused on performance, and motivated by turning insights into action. The ideal candidate excels in fast-paced environments, pairing big-picture thinking with exceptional execution. Responsibilities - Cross-Functional Campaign Management - Own the build, execution, analysis, and optimization of a variety of demand-generating campaigns (e.g., webinars, LinkedIn Live series, content syndication programs, custom content initiatives). - Collaborate with leadership and other stakeholders to build and maintain our dynamic marketing campaign calendar. - Drive alignment within marketing operations to create and maintain robust HubSpot and Salesforce campaigns, to ensure optimal closed-loop attribution and reporting. - Ensure sales teams have full visibility into campaign strategy, context, and intent, enabling them to effectively engage and convert downstream leads. - Paid Media - Manage our paid media initiatives across Google, LinkedIn, Reddit, YouTube, and more, collaborating with our agency, designer, and other stakeholders as needed. - Analyze and monitor campaign performance, adjusting strategies to maximize ROI, performance, user behavior, and conversion metrics. - Email Marketing - Create, maintain, and own a global calendar of all marketing-issued email initiatives to ensure balanced scheduling, consistent messaging, optimized performance, and regulatory compliance. - Drive the execution and management of all marketing-issued emails, from template and creative design to copy creation to audience selection, testing, and analysis. - Manage Striim’s robust lead nurturing engine from concept to completion, paying close attention to metrics and trends, optimizing as needed. - Co-manage the monthly customer newsletter. - ABM - Co-manage select MarTech tools to identify, manage, and engage with our key personas based on their intent signals, techno, and firmographic information. - Identify and develop scalable engagement opportunities with key accounts across personalized, segment-based, and broad-reach initiatives. Qualifications - 5+ years of demand generation/growth marketing experience, with a focus on B2B startup environments. - Familiarity with tools such as HubSpot, Salesforce, Qualified, UserGems, Salesloft, Zoominfo, Vimeo, Goldcast, and LinkedIn Ads. - Working knowledge of modern demand generation fundamentals, B2B buyer trends, and the ability to implement A/B testing strategies. - Extensive reporting and analytical abilities, including translating data into actionable insights. - Excellent communication and collaboration skills. Requirements - 5+ years of demand generation/growth marketing experience, with a focus on B2B startup environments. - Familiarity with tools such as HubSpot, Salesforce, Qualified, UserGems, Salesloft, Zoominfo, Vimeo, Goldcast, and LinkedIn Ads. - Working knowledge of modern demand generation fundamentals, B2B buyer trends, and the ability to implement A/B testing strategies. - Extensive reporting and analytical abilities, including translating data into actionable insights. - Excellent communication and collaboration skills. Benefits - Competitive salary and pre-IPO stock options. - Comprehensive health care plans (medical, dental and vision), including medical and dependent FSA. - Paid Time Off (Vacation, Sick & Public Holidays). - The chance to contribute to and shape an upbeat, fully engaged culture. Compensation Range $140,000 - $160,000 USD on an annualized basis.

• Identify and evaluate "white spaces" in the market across key geographies and verticals • Lead comprehensive recruitment efforts with targeted partners to expand the market reach • Build and manage a robust pipeline of prospective partners through data-driven research • Articulate the comprehensive value proposition to prospective partners • Oversee the commercial "Activation" of new partners • Provide targeted sales enablement, tools, and resources to ensure effective positioning • Develop scalable "Launch Playbooks" in partnership with Channel Operations • Develop and execute specific territory growth strategies • Monitor competitor activity and channel incentives • Collaborate with Regional Channel Directors and Territory Managers for seamless handoff

• Plan and host sports viewing events, bar activations, and grassroots marketing campaigns • Educate users on how Betstamp works and how it can improve their betting strategy • Lead community outreach efforts to grow app downloads and user engagement • Track performance metrics and report on key outcomes from events and activation

• Build and nurture strong relationships with strategic partners, championing apree health’s mission and our Ecosystem’s value. • Conduct partnership discovery, assessing ROI, LOE and scale of each potential partner; prioritize. • Analyze apree health’s customer base to identify accounts with growth potential. • Manage contracting, negotiation, onboarding and launch of net new partnerships. • Support our commercial teams (Sales and Customer Success) to help maximize growth and satisfaction with our strategic partners. • Key focus areas include participating in annual business reviews, identifying data and key insights that showcase our Ecosystem value proposition and how it enables both employers and health plans to optimize their employee experience. • Collaborate closely with our technical teams (Product, Engineering, Data Management) to support partner launches and operational improvements. • Collaborate closely with our marketing and enablement teams to curate and manage engaging sales assets and marketing materials that effectively showcase the value of our ecosystem model.