• Plan and host sports viewing events, bar activations, and grassroots marketing campaigns • Educate users on how Betstamp works and how it can improve their betting strategy • Lead community outreach efforts to grow app downloads and user engagement • Track performance metrics and report on key outcomes from events and activation

• Build and nurture strong relationships with strategic partners, championing apree health’s mission and our Ecosystem’s value. • Conduct partnership discovery, assessing ROI, LOE and scale of each potential partner; prioritize. • Analyze apree health’s customer base to identify accounts with growth potential. • Manage contracting, negotiation, onboarding and launch of net new partnerships. • Support our commercial teams (Sales and Customer Success) to help maximize growth and satisfaction with our strategic partners. • Key focus areas include participating in annual business reviews, identifying data and key insights that showcase our Ecosystem value proposition and how it enables both employers and health plans to optimize their employee experience. • Collaborate closely with our technical teams (Product, Engineering, Data Management) to support partner launches and operational improvements. • Collaborate closely with our marketing and enablement teams to curate and manage engaging sales assets and marketing materials that effectively showcase the value of our ecosystem model.

• Develop and execute an integrated revenue growth strategy, supporting both B2B2E partnerships and DTC marketplace growth. • Translate company goals into channel-specific and segment-specific growth plans, prioritizing levers with the highest revenue impact. • Partner with cross-functional leaders (Product, Corporate, Engineering, BI, Operations) to improve conversion rates, user activation, and long-term value across the lifecycle of a user. • Establish growth forecasting, modeling, and KPIs aligned to revenue targets. • Lead omni-channel acquisition strategies across paid, organic, partnership, and content-driven channels. • Manage and evolve paid media programs (Google, Meta, social, programmatic, OTT,etc.) as part of a broader growth ecosystem—not the sole focus. • Build lifecycle and CRM strategies that move prospects and users through the acquisition, onboarding, engagement, and retention funnels across both B2B2E and DTC audiences. • Drive SEO and earned media opportunities for scalable growth and efficient brand awareness. • Develop and implement experimentation roadmaps, A/B and multivariate testing across channels, messaging, landing pages, and onboarding experiences. • Partner closely with analytics to refine attribution, forecasting, and performance measurement across segments and channels. • Monitor performance, derive insights, and translate them into data-backed decisions that improve efficiency and scale sustainable growth. • Own budgeting, pacing, and channel ROI, ensuring investments align with long-term revenue goals. • Work with Product and Engineering to create intuitive, high-converting user flows and impactful in-product growth moments. • Collaborate with Brand, Creative, and Communications teams to develop compelling narratives, value propositions, and content that resonate across audiences. • Provide real-time creative feedback rooted in insights and testing results. • Build and mentor a high-performing growth team—including channel specialists, lifecycle experts, and external agencies—raising the bar for analytical and strategic capability. • Promote a culture of curiosity, experimentation, and continuous improvement. • Recruit and lead a team of skilled performance marketers to drive marketing strategy, campaign ideation, execution, and analysis, continually raising the bar on technical and analytical skills.

• Design, operationalize and maintain an end-to-end customer journey for the SMB segment across G2’s Marketing Solutions offerings • Outline the desired customer and business outcomes at each step of the journey, define success success metrics and PQL signals • Partner with RevOps to implement comprehensive tracking and measurement frameworks across the entire journey to understand performance • Develop a global growth strategy that aligns with our GTM approach of Product-led Growth and Product-led Sales • Lead the planning, execution, and optimization of initiatives aimed at increasing customer acquisition, activation, retention and expansion. • Direct ownership of planning, execution and outcomes for Marketing campaigns • Measure full funnel performance and adjust execution to ensure the achievement of our revenue goals • Work closely with the VP/GM to ensure alignment between Growth efforts and overall business objectives