• Define and lead the vision and roadmap for product-led growth at Storyblok, focused on user acquisition, activation, conversion, and expansion. • Partner with Product, Engineering, and Marketing to develop and optimize self-serve journeys that turn signups into active users and paying customers. • Build and iterate on in-product experiences, onboarding flows, free-to-paid conversion paths, and usage nudges that improve key activation and monetization metrics. • Drive cross-functional collaboration between Product, Data and Customer Success to ensure a cohesive user experience, drive retention and remove friction across the funnel. • Work closely with Product, Marketing, Sales and Customer Success to integrate product-led and sales-led growth motions, identifying and implementing a framework to structurally drive upgrades from PLG to SLG. • Scale a culture of experimentation and data-informed decision-making by leading rapid A/B testing and funnel optimization initiatives. • Collaborate with the Operations team to ensure that daily operations of our PLG revenue stream meet best-in-class business standards and that processes are compliant. • Own the self-serve funnel metrics and KPIs - analyze usage patterns, drop-offs, and triggers to improve conversion and retention. • Work with our Data and RevOps teams to ensure accurate tracking of key PLG metrics and segment-level reporting. • Provide input into PLG pricing to ensure that our offering remains competitive and complements our sales-led proposition. • Partner with Marketing to deliver timely, personalized campaigns and product comms that drive engagement and upsell. • Continuously assess market, user feedback, and behavioral data to uncover opportunities for growth and product enhancement. • Lead and mentor a small, high-impact growth squad with a test-and-learn mindset. • Serve as a thought leader for PLG across the company, educating and aligning cross-functional stakeholders on strategy, goals, and results. • Champion a customer-first culture, ensuring that PLG initiatives deliver value to users while driving business growth. • Collaborate closely with Sales and Customer Success to ensure strong handoffs between self-serve and sales-assisted motions.

• Turn GTM signals and intelligence into growth: Build and optimize whip-smart experiments and campaigns (think SDR email, Website, LinkedIn ads, YouTube, AEO, etc.) that connect behavioral and intent signals with the right acquisition and activation plays at the right time. • Grow mindshare and pipegen within key accounts: Experiment with and build out dedicated programs that grow Common Room’s mindshare within and pipe gen from target accounts. Not looking for a cookie cutter playbook. • AI pipegen experimentation: Create tools, programs, and touchpoints that lead with value, tie back to Common Room’s core value proposition, and address key conversion questions and hurdles. • Metrics and reporting: For each experiment and program, you’ll be responsible for measuring its impact on the business to determine whether we further invest or cut loose quickly.

• Own Blavity’s Iterable instance and email/lifecycle operating model • Design growth funnels and lifecycle journeys • Track and report on subscriber growth, engagement, and retention • Mentor and support email and growth team members

• Own and accelerate growth across the entire user lifecycle: from awareness, acquisition, activation to retention, monetization, and referral. • Design, test, and scale unconventional strategies that integrate product, data, AI, and creative experimentation to unlock new levers of growth. • Define and own the cross-channel growth strategy across the entire user journey, from awareness to referral. • Lead GTM strategy for a new product in close partnership with the Marketing Director and cross-functional leaders. • Identify, prioritize, and execute high-impact experiments that drive user acquisition, activation, retention, and revenue. • Partner closely with Product, Tech, and Data teams to align growth initiatives with the product roadmap and company priorities. • Develop scalable frameworks for rapid experimentation, measurement, and iteration across channels and lifecycle stages. • Manage and optimize all growth channels: paid, organic, lifecycle, product-led, community, partnerships, and emerging platforms. • Build and scale growth loops that leverage product features, user behavior, and network effects to compound impact over time. • Design and execute full-funnel campaigns that unify creative, data, and product insights. • Experiment with unconventional growth levers (AI-driven personalization, creator co-creation, viral referral mechanics, UGC amplification, gamified experiences, and more). Explore underutilized or emerging platforms for guerrilla-style growth and new demand pockets. • Use AI tools to accelerate experimentation, content generation, segmentation, personalization, and operational efficiency; build automated workflows that increase output quality and reduce execution time. • Collaborate with product teams to integrate AI-driven growth features directly into the product experience. • Analyze performance data to identify trends, opportunities, and bottlenecks, and translate insights into clear action plans. • Create dashboards and reporting structures that align stakeholders around growth KPIs and experiment results.