• Build and manage the content calendar across Instagram, Facebook, LinkedIn, YouTube, and TikTok. • Coordinate with agents to highlight wins, stories, and behind-the-scenes moments. • Review creative output from the designer, editor, AI video creator, and copywriter. • Track analytics weekly and adjust plans for stronger engagement. • Ensure every piece of content reflects HPT’s brand tone, visuals, and values.

• Lead our strategic use of social media across the organization • Build and execute a comprehensive social media strategy that advances Common Cause priorities, expands our reach, and unites our brand messaging • Lead a cohesive, unified approach to social media across departments • Develop platform-specific strategies for Facebook, Instagram, TikTok, Threads, BlueSky, YouTube, and emerging channels • Oversee the creation, publishing, and optimization of daily content across all platforms • Maintain and manage a unified social media calendar tied to strategic campaigns, press moments, fundraising, and advocacy priorities • Transform complex policy topics into compelling, accessible, and high-impact digital stories • Proactively identify new tools, formats, and trends from across the social media landscape to test and adopt • Create viral-ready moments, experiment with storytelling styles, and push creative boundaries • Ensure that social efforts are tied to measurable goals, outcomes, and impact in alignment with Common Cause’s mission and goals • Track and analyze, and report on social media performance, using data to guide decisions, refine strategy, and identify new opportunities • Prepare regular reports that share key social media metrics, insights, and trends with the broader team • Partner closely with digital, communications, and development colleagues to ensure messaging consistency and integrated execution within the External Affairs department • Build relationships across the organization, coordinating with state teams and supporting their needs within a cohesive national strategy • Create paid digital advertising efforts by developing social-first campaigns and collaborating on paid strategies • Directly supervise the Social Media Associates and/or any Interns(s): collaboratively set goals that are aligned with the work, coach and develop them towards these goals, and support their career progression and retention at Common Cause • Set expectations for quality, timeliness, and creativity in content production and scheduling • Offer mentorship that builds skills in strategy, storytelling, analytics, and cross-team collaboration

• Assist in developing, organizing, and ideating social media content strategies • Collaborate with the team to support visually compelling, high-performing content • Contribute creative ideas while learning the strategic reasoning behind content decisions • Support content workflows and execution across major social media platforms • Maintain strong attention to detail and content quality standards

• Develop and execute comprehensive SEO strategies to improve organic search rankings and drive qualified traffic to pipelinemedical.com. • Conduct in-depth keyword research, competitive analysis, and technical SEO audits. • Optimize website content, landing pages, and blog posts for search engines, ensuring all content adheres to best practices. • Manage and monitor backlink profiles, and implement link-building strategies. • Monitor and report on SEO performance using tools like Google Analytics, Search Console, and other SEO platforms. • Create, curate, and manage all published content across key social media platforms to build brand awareness and generate leads. • Develop and implement a social media content calendar aligned with marketing goals and product launches. • Monitor, listen, and respond to users in a professional "social voice," fostering community engagement and cultivating sales leads. • Analyze social media campaign performance and provide actionable insights to optimize future efforts.