• Develop and execute comprehensive SEO strategies to improve organic search rankings and drive qualified traffic to pipelinemedical.com. • Conduct in-depth keyword research, competitive analysis, and technical SEO audits. • Optimize website content, landing pages, and blog posts for search engines, ensuring all content adheres to best practices. • Manage and monitor backlink profiles, and implement link-building strategies. • Monitor and report on SEO performance using tools like Google Analytics, Search Console, and other SEO platforms. • Create, curate, and manage all published content across key social media platforms to build brand awareness and generate leads. • Develop and implement a social media content calendar aligned with marketing goals and product launches. • Monitor, listen, and respond to users in a professional "social voice," fostering community engagement and cultivating sales leads. • Analyze social media campaign performance and provide actionable insights to optimize future efforts.

• Develop and schedule content across multiple platforms, including LinkedIn, Facebook, Instagram, and others • Create engaging graphics, videos, and posts that align with company objectives • Monitor engagement metrics and analyze trends to enhance content performance • Advise on social media best practices, tone, and outreach strategies • Research hashtags, keywords, and new digital tools to optimize audience reach • Collaborate with internal teams to highlight company initiatives, success stories, and culture • Maintain brand consistency and professionalism across all digital channels

• Develop and produce engaging short-form video content for TikTok, Instagram Reels and YouTube Shorts. • Analyze social media trends and identify viral opportunities to increase engagement and reach. • Collaborate with and manage a community of content creators to ensure a steady stream of new content. • Work on social media strategies to optimize reach and platform interactions. • Stay up to date with the latest platform changes and algorithm updates to maximize impact. • Monitor performance metrics and adjust strategies to improve results.

• Identify, outreach, and manage relationships with influencers for product seeding campaigns • Brief creators on content direction and ensure deliverables meet brand standards • Build and maintain a roster of brand-aligned content creators • Create, verify, and configure Meta Business Suite (Facebook & Instagram) and TikTok Ads Manager accounts linked to the brand • Claim and optimize brand pages across TikTok, Instagram, and Facebook with consistent handles, bios, and visual identity • Produce and/or direct creative video ads tailored for social media platforms • Develop and test creative formats including UGC-style walkthroughs, testimonials, and lifestyle content • Launch, monitor, and optimize paid campaigns on Meta and TikTok • Scale winning ad creatives by increasing budgets on top-performing audiences and duplicating campaigns into broader lookalike segments • Continuously test and iterate on creative formats to reduce cost-per-click and improve conversion rates