• Responsible for developing performance-focused copy for paid media channels including social, streaming/CTV, search, display, and affiliate. • Collaborates with performance creative director and paid media team to translate data insights into creative assets that drive conversions. • Concepts and writes for video and static campaigns, maintains consistent messaging across platforms, and partners with creative, web/dev, and media buying teams to continuously optimize results. • Creates strategic creative concepts and storyboards for video assets, collaborating with the performance creative designer to bring them to life. • Works in paid media team meetings to review performance data and translate insights into new copy tests, messaging variants, and funnel optimization. • Builds omni-channel copy frameworks to ensure messaging syncs across channels and supports an integrated acquisition strategy. • Leverages audience segmentation, campaign data, and channel insights to tailor copy for specific funnel stages, audiences, and platforms. • Partners with web/dev/analytics teams to ensure tracking, tagging, and landing page copy align with media campaigns and conversion goals. • Runs structured copy experiments to determine which messaging moves metrics, then scales top performers. • Stays current on platform best practices for paid social and streaming, emerging ad formats, copy trends, and performance creative innovations. • Manages multiple concurrent campaigns and deadlines, maintaining brand voice and compliance while delivering high-velocity copy production.

Description About Us Infinity Marketing is a full-service marketing agency focused on driving growth through data-driven strategy and creative execution. We partner with clients across a range of industries to deliver impactful, results-oriented marketing solutions. Role Overview We are seeking a Senior Copywriter to support ongoing content needs across multiple client accounts. This contract role is focused on producing high-quality, long-form blog content and supporting digital copy deliverables based on established strategies, content briefs, and SEO direction. This is a remote, project-based role with variable workload depending on business needs. Key Responsibilities - Produce long-form blog content as the primary deliverable, executing on provided topics, keywords, and SEO direction - Write clear, compelling, and on-brand copy across a variety of client accounts and industries, including healthcare, telecom, home services, and B2B - Develop supporting digital marketing materials such as website copy, email campaigns, and social content as outlined in project scope - Execute on defined content briefs and project requirements, ensuring alignment with client goals and messaging frameworks - Adapt to multiple brand voices, messaging frameworks, and style guidelines - Incorporate feedback and revisions efficiently to meet project expectations - Deliver high-quality work within established timelines in a deadline-driven environment - Ensure all content is accurate, grammatically sound, and aligned with brand standards - Apply provided SEO inputs (keywords, structure, and guidance) to content deliverables - Manage multiple assignments simultaneously while maintaining strong attention to detail and consistent quality - Communicate proactively regarding timelines, questions, and deliverables - Utilize provided systems and tools to track, manage, and deliver work as needed Requirements - Proven experience as a copywriter in a marketing agency, freelance, or similar environment, with a portfolio reflecting senior-level work - Strong portfolio including long-form blog writing (1,000+ words), ideally across multiple industries or audience types - Excellent writing, editing, and proofreading skills - Demonstrated ability to write across diverse tones, industries, and audiences while maintaining clarity and quality - Ability to execute against structured direction (SEO inputs, messaging frameworks, and content outlines) with a high level of independence - Strong time management skills with the ability to manage multiple projects and deadlines - High attention to detail and commitment to quality - Clear, professional communication skills - Self-directed with the ability to work independently while collaborating as needed

• Create persuasive, conversion-oriented content for funnels, pages, VSLs, and sales campaigns using Direct Response techniques, directly contributing to the growth of marketing and sales results. • Develop persuasive copy for funnels, VSLs, ads, and full Direct Response campaigns. • Conduct in-depth research on the market, target audience, and competitors. • Actively collaborate with Marketing, Audiovisual, and BI teams, contributing ideas and improvements. • Refine and review content, ensuring clarity, persuasiveness, and strategic alignment.

• You independently develop new ad concepts, advertorial concepts, hooks, and formats following funnel logic (Eugene Schwartz, awareness stages, etc.) • You brief creators and designers based on your concepts • You analyze creative performance and derive concrete actions and tests from it (creative iterations, new angles, new funnel ideas) • You work closely with the media buying team to translate data-driven learnings directly into creative concepts • You own the creative direction across Meta Ads, TikTok, YouTube Shorts, and native ads • You monitor competitors, test formats, and introduce new ideas that directly drive revenue