• You independently develop new ad concepts, advertorial concepts, hooks, and formats following funnel logic (Eugene Schwartz, awareness stages, etc.) • You brief creators and designers based on your concepts • You analyze creative performance and derive concrete actions and tests from it (creative iterations, new angles, new funnel ideas) • You work closely with the media buying team to translate data-driven learnings directly into creative concepts • You own the creative direction across Meta Ads, TikTok, YouTube Shorts, and native ads • You monitor competitors, test formats, and introduce new ideas that directly drive revenue

Description You've crafted headlines, taglines, social posts, calls to action, website blurbs, and countless other bundles of words with a smile, a nod, and the occasional pained grin. You’re a copywriter who can flip between English and Spanish sin perder el ritmo. You love what you do so much, you can do it in two languages. You have enough experience to have a few battle scars, but not enough that you’re cynical. You keep an eye on the business as well as your craft. You get excited about great ideas and fight to make them come to life. If that sounds like you, let's talk. We're hiring an On-Call Bilingual Sr. Copywriter. As an on-call/freelancer with our team, you might work zero to 30 hours per week, depending on our workload. We’re the DC metro area’s best-kept secret. We develop integrated marketing campaigns for clients and causes that make the world a better place, and we’ve won a few (armfuls of) industry awards to boot. Help us get even better. As an On-Call Bilingual Sr. Copywriter, you’ll: - Write copy for a wide range of media, including social, web, print, radio, and video. - Support public and private sector clients who tackle issues like energy efficiency, climate change, child welfare, and more. - Think strategically while developing ideas and concepts for projects and campaigns. - Make deadlines. Seems obvious, but it’s a thing here. You’ll need: Basic Qualifications - 5+ years of experience as a copywriter, preferably within an agency environment to include compelling copy in both English and Spanish across multiple channels. - A bachelor’s degree in marketing, advertising, or communications, or equivalent experience in a related field. - A portfolio that shows strong concepting and copywriting skills across a range of pieces, including long-form content including Spanish-language samples or transcreated campaigns is required for consideration. Professional Skills - Cultural nuance and linguistic accuracy in transcreated content—not just translated. - Be able to collaborate with strategists and designers to maintain tone and intent across languages. - Fluency in Spanish and English, with demonstrated experience writing for both. - Excellent organizational skills, with solid attention to detail. - Strong verbal, interpersonal, and written communication skills. - Ability to juggle multiple projects in a fast-paced studio environment. - Experience working successfully in team environments, including clients Location: Remote within the United States. *Please include a portfolio or portfolio link with your application. Working at ICF ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future. We can only solve the world's toughest challenges by building a workplace that allows everyone to thrive. We are an equal opportunity employer. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO policy. We will consider for employment qualified applicants with arrest and conviction records. Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation, please email Candidateaccommodation@icf.com and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.  Read more about workplace discrimination rights or our benefit offerings which are included in the Transparency in (Benefits) Coverage Act. Candidate AI Usage Policy At ICF, we are committed to ensuring a fair interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted. This policy is in place to maintain the integrity and authenticity of the interview process.  However, we understand that some candidates may require accommodation that involves the use of AI. If such an accommodation is needed, candidates are instructed to contact us in advance at candidateaccommodation@icf.com. We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed.   Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position. The pay range for this position based on full-time employment is: $74,090.00 - $125,954.00 Nationwide Remote Office (US99)

• Write high-converting copy for paid channels (Meta, Google, video) • Create landing pages and product detail pages • Manage lifecycle marketing (email and SMS across acquisition, onboarding, retention) • Partner with growth and creative teams to test and optimize messaging • Develop website and product copy that clearly communicates value • Support product launches with messaging and campaign assets • Write scripts for video, social, and influencer content • Maintain a consistent, empathetic brand voice • Simplify complex or clinical concepts into clear, engaging content • Create patient-facing materials (onboarding, in-app, educational) • Improve customer support and CX communications • Develop educational content (guides, checklists) that builds trust • Contribute to blog and content initiatives • Collaborate with clinical and product teams for accuracy • Own copy from brief to delivery across multiple projects • Work cross-functionally to move initiatives forward • Manage priorities in a fast-paced environment • Monitor market trends to keep messaging relevant

• Graphic design: create aesthetic and efficient graphics/images/icons using the tool of your choice (Photoshop, Canva, etc.). • Copywriting: craft copy tailored to emails using our ChatGPT / ASANA framework. • Klaviyo management: set up email templates in Klaviyo. • Project coordination takes place in Asana and Slack. • Onboarding into the agency workflow.