• Own the overall RTE strategy, defining campaign taxonomy, KPIs, and measurement frameworks • Develop seasonal engagement plans aligned to the sports calendar (NFL, NBA, NCAAF, March Madness, MLB, etc.), working backwards from business objectives • Build and maintain the RTE process documentation, playbooks, and best practices to scale the program • Present regular strategic reviews to senior leadership with performance trends, insights, and recommendations • Manage and develop a team of RTE analysts, providing coaching, feedback, and career development • Establish clear roles, responsibilities, and performance expectations using RACI frameworks • Conduct weekly team performance reviews and 1:1s focused on skill development and continuous improvement • Hire and onboard new team members as the RTE function scales • Implement comprehensive A/B testing program to optimize messaging, timing, audience segmentation, and creative variations • Work closely with Product Operations to align RTE campaigns with app display strategy (featured content, spotlight, trending now) • Partner with CRM, BI, and Marketing teams to integrate RTE into broader promotional calendar and customer lifecycle strategies • Collaborate with Trading on liability management, market availability, and risk guidelines for pushed selections • Coordinate with Compliance to ensure all campaigns meet regulatory and responsible gaming standards • Build and maintain performance dashboards tracking key RTE metrics • Analyze campaign performance weekly to identify trends, audience fatigue, and optimization opportunities • Continuously refine push timing, messaging, and audience strategies based on data insights • Own the RTE campaign calendar and ensure seamless execution across all major sporting events • Establish quality assurance processes to minimize errors and ensure compliance • Create and maintain SOPs, training materials, and process documentation for the team • Monitor real-time performance during key events and make strategic adjustments as needed

• Managing the day-to-day planning, operations, and problem-solving of a team of Medical Client-VA pairs to meet with required targets set by clients as a Virtual Medical Manager • Partnering with clients in creating task lists for productivity and profitability of their businesses and Client-VA pairs • Working with clients to help grow their businesses with the help of all services offered by Global Medical as Virtual Medical Manager • Medical Client-VA management • Managing the clients and their needs with Global Medical’s services (Mitigating concerns, anticipating growth, identifying patterns, handling situations, high-level escalations, negotiations, etc.)

• Maximize value, retention and growth throughout the customer life-cycle • Help to build, innovate and evolve customers' performance, cloud computing and security strategies • Act as the strategic driver and technical advisor to architects and technology leaders of Akamai's premier customers • Partner with Sales and pre-sales to expand adoption of Akamai's products and services • Maximize customer satisfaction based on the customer's needs and business requirements • Be the central point of contact for the customer and lead account team to deliver customer success • Respond to escalations when various program management issues arise and operational improvements to mitigate future risks • Ensure customer success by understanding customer's requirements, leveraging best practices and offering services that meet customer needs

• Develop annual customer plans and gain agreement on opportunities for growth • Create trade promotion strategies and tactical plans with the customer • Monitor the customer’s overall business plan, managing trade budgets, deduction balances, spending, and volume to achieve sales goals • Conduct post-event analysis to evaluate promotional volume, consumption, profit, and spending results to maximize future promotional opportunities • Implement brand strategies through category business reviews with the customer • Establish regular connections with buyers to discuss consumer trends, business drivers, and incremental opportunities • Use category management practices to link consumer and shopper trends to sell in new items and grow distribution • Develop monthly forecasts to maximize supply chain efficiencies by tracking shipments, consumption data, and inventory changes • Partner with Commerce Marketing, Business Development, and Category Leadership to develop collaborative marketing programs aligned with brand and customer strategies