• Strategize and implement growth marketing strategies to drive efficient customer acquisition across optimize current marketing channels including, but not limited to: Meta, TikTok, Google, YouTube, TV (Streaming and Linear), Influencer, and Organic Social. • Develop a holistic testing roadmap for new marketing channels and initiatives based on your previous experiences and learnings. Regularly report on the successes and learnings of the efforts with the wider team. • Partner with our VP of Marketing to establish annual, quarterly, and monthly budgets for all marketing channels. Additionally, you’ll work with our Director of Lifecycle and VP of Finance to provide inputs for forward looking growth forecasts. • Go high and low - provide both strategic leadership and make tactical recommendations for changes to our varied growth marketing channels to optimize for efficient growth. • Have a strong perspective on performance creative, work with the team to develop funnels, landing pages, ad creative, and more. • Lead and mentor our in-house team of channel managers across various levels, exemplifying Pair’s core values. Establish and own customer acquisition goals and KPIs, as well as report on key metric updates to the Pair Eyewear leadership team. • Partner with our Director of CRM & Lifecycle Marketing and analytics teams to amplify profitable marketing channels, offers, and funnels. Work closely with Data and Tech to iterate and optimize our attribution methodologies.

• Drive Marketing-Led Outbound: Design and execute automated outbound campaigns across cold, warm, and hot audience tiers, balancing personalization with scale. • Execute Account-Based Marketing: Build and launch ABM campaigns that engage target accounts throughout their buying journey, coordinating across channels and stakeholders. • Optimize Trial-to-Sales Conversion: Identify behavioral signals that indicate when trial users need sales engagement, then build the systems and processes to route them effectively. • Content Nurture Sequences: Design and write multi-touch email sequences that turn content engagement into qualified pipeline, applying solution-selling frameworks at every stage. • Scale AI Adoption: Identify high-value use cases for AI tools (particularly Claude), train team members, and build the enablement resources that help the entire marketing team work more efficiently.

• Manage a high volume of inbound inquiries (100+ monthly) from providers eager to learn how Tava Health can support their practice. • Conduct 30+ engaging and informative meetings each week, carefully determining which providers are a good fit for our unique offerings. • Respond promptly to prospects, within the same day of their outreach, and build rapport with providers through consistent communication and support throughout the onboarding and early adoption process. • Consistently meet and exceed your weekly, monthly, and quarterly goals, playing a vital role in Tava Health's overall growth. • Being flexible and adapting to change with excitement and a growth mentality are important qualities to bring to this role.

• Own execution of Arcos’ growth marketing strategy, with a focus on priority industries and high-value enterprise accounts. • Lead an account-based marketing (ABM) motion that drives pipeline creation, expansion revenue, and long-term customer value. • Translate go-to-market strategy into integrated growth programs that influence awareness, deal velocity, and customer growth. • Serve as a core partner in go-to-market planning, aligning marketing strategy tightly with sales priorities and revenue goals. • Own the performance of integrated growth programs that influence awareness, engagement, pipeline velocity, and expansion within target accounts. • Establish clear visibility into funnel health, pipeline contribution, and marketing ROI through scalable reporting and analytics. • Continuously optimize messaging, channels, and programs based on performance trends and market feedback. • Manage growth marketing budget and forecast marketing’s contribution to pipeline and revenue outcomes. • Lead and develop a high-performing team spanning sales development, demand generation, and customer lifecycle marketing. • Set clear priorities, expectations, and accountability while fostering a culture of curiosity and continuous improvement. • Partner closely with Sales, Product, and Customer Success to ensure growth programs support the full customer journey. • Champion the use of AI and automation as strategic levers to scale impact, improve focus, and increase team effectiveness.