• Responsible for growth and expansion of direct sales and profit margins within assigned accounts in Ohio and Pittsburgh for LMS LSR products and services. • Establishes professional relationships with key personnel in customer accounts. • Meets assigned targets for profitable sales volume and margin dollars. • Critical in managing accounts through direct and channel partner relationships. • Build and maintain customer relationships while driving sales growth. • Identify and drive sales opportunities through all LMS applications (excluding Medical and Applied).

• Scour the web and databases to build hyper-targeted prospect lists of 100+ qualified leads weekly • Craft and send personalized cold emails using tools like Hunter.io or Apollo for verification and scaling • Set up and manage affiliate programs: recruit partners, negotiate deals, track commissions, and optimize for ROI using simple dashboards • Qualify leads in HubSpot or similar CRM, nurture them with automated sequences • Analyze campaign data weekly; track metrics like reply rates, conversion funnels, and CPL to refine tactics and hit aggressive targets

• Support system launch, adoption, and procedural success across assigned accounts • Partner with Clinical Specialists during case coverage and ensure smooth handoffs from Capital and Launch teams • Train and support surgeons, OR, and office staff on system setup, workflow, and procedural scheduling • Track and document surgeon progression through the surgeon pathway, ensuring completion of required onboarding and competency milestones in accordance with Surgeon Pathway 2.0 • Build early relationships with office staff and surgeons to understand the surgeon pathway and support procedural scheduling • Assist Territory Managers in sales planning, account development, and goal achievement • Support field demos, workshops, and marketing events to drive awareness and engagement • Gather feedback from key stakeholders to support Marketing and R&D in product and program enhancements • Manage CRM documentation, expense reports, and administrative tasks • Upload cases logs for all cases covered in accordance with policy

• Manage assigned dealer relationships within a geographic territory to achieve key objectives while offering support and service on all GM Protection products, initiatives, and systems. • Maintain effective communication with dealers and appropriate internal partners. • Be self-motivated with an ability to work both independently and collaboratively to drive change in your assigned market.