• Own product marketing for DeepBook, including positioning, messaging, and competitive analysis • Define core personas (builders, protocols, traders, liquidity providers) and value propositions • Lead product launches and campaigns with content, comms, and growth teams • Translate complex trading and market-structure concepts into clear messaging • Partner with product and engineering on roadmap and GTM priorities • Serve as the internal and external expert on DeepBook • Support ecosystem growth with developer relations and BD

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We're looking for an Emerging Tech Product Marketing Manager (PMM) who's ready to jump in and own the launch strategy for our newest, coolest tech. If you're a strategic storyteller who doesn't mind a bit of ambiguity, knows how to nail complex technical concepts, and is skilled at marketing them effectively to the average consumer, this is your spot. - Market Strategy - Pioneer Market Insight: Translate in-depth research on emerging technological trends, competitive landscapes, and evolving customer needs into actionable strategies to influence the emerging product roadmap and priorities. - Go-to-Market (GTM) Leadership - Own GTM Strategy: Develop, own, and execute the comprehensive GTM plan for emerging products, including defining the launch strategy, recommending pricing/packaging models, and establishing the post-launch amplification strategy. - Cross-Functional Execution: Collaborate closely with Product, Project Management, and Marketing teams to drive and execute complex, cross-functional initiatives required for successful product launches. - Messaging & Channel Strategy: Define the core messaging, positioning, and overall channel strategy in partnership with Creative and Content teams to maximize market impact. - Content & Value Proposition - Champion Customer Voice: Act as the champion of the ideal customer profile (ICP), translating their needs into compelling, differentiated messaging strategies. - Content Production: Produce high-quality, compelling marketing content, including messaging guides, website copy, retail sheets, and more, focused on articulating the future value of emerging technology. Qualifications - Bachelor's degree required. - 5+ years in Product Marketing or a related strategic role and deep understanding of complex technical concepts. Requirements - Proven success in developing and executing go-to-market strategies and launches. - Ability to think strategically and creatively to craft compelling market narratives. - Strong sense of responsibility, ownership, and detail-oriented project management skills. - Excellent communication, collaboration, and strong copywriting/editing abilities. - Highly adaptable and comfortable working in a dynamic, iterative environment. Benefits - Comprehensive medical, dental, and vision insurance coverage. - Employee Referral Bonus Program. - Wellness programs. - 401k and employer matching for US Employees. - Comprehensive Time Off policy. - An opportunity to do something great for yourself and the world!

• Own the go-to-market motion for strategic partnerships • Ensure revenue, pipeline, and activity commitments are met • Hold organizations accountable to GTM plans • Define joint targets and coordinate resources • Oversee partner marketing campaigns execution • Define monitor and report on KPIs

• Lead cross-functional go-to-market planning for new product launches, enhancements, and feature updates, ensuring alignment with company revenue and growth goals. • Drive market adoption by collaborating with Marketing to design demand-generation campaigns, content marketing strategies, and lifecycle marketing initiatives. • Define and own launch objectives, milestones, and KPIs to track and report success. • Develop compelling messaging frameworks, competitive positioning, and value propositions tailored to key personas and industries. • Work with the Marketing team to ensure messaging consistency across all external touchpoints, including website, email campaigns, thought leadership content, webinars, and events. • Equip teams with clear narratives that align with both product functionality and client pain points. • Conduct in-depth market research, competitive analysis, and client interviews to identify market trends, white space opportunities, and gaps in the portfolio. • Serve as the expert on market dynamics, buyer personas, and client needs to guide Product development and marketing efforts. • Synthesize and share actionable insights to inform strategic decision-making, product roadmaps, and GTM priorities. • Develop comprehensive enablement materials, including product collateral, battle cards, competitor analyses, demo scripts, and playbooks, ensuring alignment with product and campaign strategies. • Collaborate with Marketing to design and deliver educational content, such as blogs, whitepapers, ebooks, and videos, to support demand generation and thought leadership efforts. • Partner with Sales Enablement teams to train Sales and Client Success teams on messaging, use cases, and market differentiation. • Lead efforts to collect and integrate feedback from clients, prospects, and partners into product marketing strategies. • Advocate for client needs and pain points within the organization to shape product enhancements and innovation. • Partner with Marketing to develop case studies and client stories that highlight product impact and ROI. • Establish and monitor key performance indicators (KPIs) for product marketing success, such as pipeline contribution, content engagement, win rates, and client adoption. • Use data to optimize messaging, campaigns, and enablement strategies for continuous improvement. • Report on the impact of product marketing efforts to senior leadership, providing actionable insights and recommendations. • Build, develop, and inspire a team of product marketing professionals, fostering a collaborative and results-oriented culture. • Set clear goals and performance expectations, providing mentorship and development opportunities to advance team members’ careers. • Encourage innovation and cross-functional alignment to drive shared goals across the organization.