• Define DXP marketing decisioning and transformation standards • Champion the DXP vision across the organization • Lead content and data migration, site rollout governance • Collaborate with cross-functional teams to ensure DXP standards are met

• Analyze daily performance of paid advertising campaigns across: Amazon Ads, Google Ads, TikTok Ads, eBay Ads • Monitor key performance metrics such as ACoS, TACoS, CPC, CTR, Conversion Rate, and Profit Margin • Proactively identify trends, inefficiencies, and growth opportunities • Investigate slow-moving products and suggest ways to improve sales • Provide data-backed recommendations for campaign optimization and budget allocation • Support ongoing campaign performance improvements through structured analysis • Use advanced Microsoft Excel features to analyze large datasets • Clean, organize, and consolidate data from multiple sources • Build and maintain performance reports (daily, weekly, monthly)

• Translate high-fidelity Figma designs into pixel-perfect, responsive Shopify themes and custom templates. • Bring creative concepts to life through animations, transitions, and dynamic elements that enhance storytelling. • Ensure consistency in layout, brand styling, and UX across all device types and screen sizes. • Collaborate with designers to push what’s possible creatively, while maintaining performance and usability. • Build and maintain custom Shopify apps, scripts, and integrations as needed. • Develop smart functionality such as personalized experiences, dynamic product recommendations, bundles, and quizzes. • Create and manage APIs, third-party integrations, and Shopify Plus customizations. • Optimize for performance, speed, and SEO across all builds. • Identify and resolve bugs, site issues, or bottlenecks with efficient troubleshooting and QA processes. • Implement A/B test functionality in partnership with growth and CRO teams. • Ensure best practices around accessibility, compliance, and secure code architecture. • Monitor site health and performance using Google Analytics, Lighthouse, or similar tools. • Partner with cross-functional teams to scope, prioritize, and deliver high-impact website features and pages. • Manage sprint cycles, timelines, and expectations in coordination with stakeholders. • Maintain documentation of code, workflows, and development standards to ensure scalability.

Our client is a fast-growing DTC brand, looking for a high-performance Creative Strategist who lives and breathes performance marketing. If you understand what makes a scroll-stopper convert, love scripting hooks that hit, and can direct UGC, statics, and motion assets with strategic precision, we want to talk. **What You’ll Do** As our Creative Strategist, you’ll own end-to-end creative strategy for our hero SKUs — including pet health products, hair loss products, supplements, and accessories. You’ll turn insights into thumb-stopping, revenue-driving creative across Meta, YouTube, and more. **Your Core Responsibilities** **Creative Strategy** ● Develop and lead multi-SKU ad creative across the customer journey ● Craft and test messaging angles, formats, and frameworks that drive conversions ● Use customer reviews, performance data, and market trends to prioritize concepts **Scripting & Concepting** ● Regularly script the following: ○ VSLs (Video Sales Letters) ○ UGC and VO-led ads ○ Short-form scripts and hooks ○ Static ad copy/concepts ○ Motion briefs (GIFs, animations) ● Ensure each concept is emotionally resonant, platform-native, and conversion-optimized **Review & Feedback Loop** ● Participate in review rounds with our in-house producer/editor team ● Provide clear, constructive feedback to elevate quality and align with brand tone **Cross-functional Collaboration** ● Join weekly syncs with our internal creative and growth team ● Collaborate on creator casting and brief development (we use Insense) ● Recommend and help iterate on workflow improvements and testing strategy Success Looks Like ● Consistent delivery of high-impact creative that boosts ROAS ● Strong understanding of ecommerce trends, ad psychology, and performance hooks ● Ability to work fast without sacrificing polish ● Willingness to go above and beyond during campaign pushes or launches Your Toolkit ● You’ve developed creative for DTC brands in wellness, personal care, pet, or similar spaces ● Familiarity with Meta Ads Manager data or know how to read performance feedback ● You can script, concept, and brief editors or animators ● Not afraid to jump on Slack or join calls — communication matters here Deliverables & Compensation ● 11 scripts per week. This includes: Statics (IMG ads), Elevenlabs / UGC, Iterations, VSLs ● Flexibility for fast scale-up if we hit a groove ● Open to creative tests before long-term scope agreement