Our client is a fast-growing DTC brand, looking for a high-performance Creative Strategist who lives and breathes performance marketing. If you understand what makes a scroll-stopper convert, love scripting hooks that hit, and can direct UGC, statics, and motion assets with strategic precision, we want to talk. **What You’ll Do** As our Creative Strategist, you’ll own end-to-end creative strategy for our hero SKUs — including pet health products, hair loss products, supplements, and accessories. You’ll turn insights into thumb-stopping, revenue-driving creative across Meta, YouTube, and more. **Your Core Responsibilities** **Creative Strategy** ● Develop and lead multi-SKU ad creative across the customer journey ● Craft and test messaging angles, formats, and frameworks that drive conversions ● Use customer reviews, performance data, and market trends to prioritize concepts **Scripting & Concepting** ● Regularly script the following: ○ VSLs (Video Sales Letters) ○ UGC and VO-led ads ○ Short-form scripts and hooks ○ Static ad copy/concepts ○ Motion briefs (GIFs, animations) ● Ensure each concept is emotionally resonant, platform-native, and conversion-optimized **Review & Feedback Loop** ● Participate in review rounds with our in-house producer/editor team ● Provide clear, constructive feedback to elevate quality and align with brand tone **Cross-functional Collaboration** ● Join weekly syncs with our internal creative and growth team ● Collaborate on creator casting and brief development (we use Insense) ● Recommend and help iterate on workflow improvements and testing strategy Success Looks Like ● Consistent delivery of high-impact creative that boosts ROAS ● Strong understanding of ecommerce trends, ad psychology, and performance hooks ● Ability to work fast without sacrificing polish ● Willingness to go above and beyond during campaign pushes or launches Your Toolkit ● You’ve developed creative for DTC brands in wellness, personal care, pet, or similar spaces ● Familiarity with Meta Ads Manager data or know how to read performance feedback ● You can script, concept, and brief editors or animators ● Not afraid to jump on Slack or join calls — communication matters here Deliverables & Compensation ● 11 scripts per week. This includes: Statics (IMG ads), Elevenlabs / UGC, Iterations, VSLs ● Flexibility for fast scale-up if we hit a groove ● Open to creative tests before long-term scope agreement

• Edit 2–3 minute video ads for e-commerce campaigns • Use AI voiceover tools (e.g., 11 Labs) to enhance video content • Ensure videos are engaging, on-brand, and optimized for performance • Manage tasks independently and deliver on agreed timelines

• Edit 2–3 minute video ads for e-commerce campaigns • Use AI voiceover tools (e.g., 11 Labs) to enhance video content • Ensure videos are engaging, on-brand, and optimized for performance • Manage tasks independently and deliver on agreed timelines

• Own eCommerce product vision & strategy: Define a long-term vision and strategy for digital commerce experiences (online ordering, pickup/delivery flows, in-store kiosks), aligned with company goals and customer needs. • Lead and grow PM team: Coach, mentor, and set direction for Product Managers; support hiring, onboarding, performance, and development. • Build and maintain a strategic roadmap: Create a clear, outcome-driven roadmap; communicate priorities and tradeoffs to executives and cross-functional partners. • Partner with leadership & stakeholders: Work closely with VP of Product, CEO, Customer Success, Sales/Account teams, and Engineering leadership to align priorities and guide decisions. • Drive discovery and prioritization: Lead customer research, problem framing, and solution discovery; ensure prioritization is grounded in customer value, business impact, and technical feasibility. • Own execution excellence: Coordinate across product, design, engineering, ops, and data to deliver high-quality outcomes on time; proactively remove.