• Own TopDog Law’s local search, LSA, and external authority strategy end-to-end across all active and expansion markets • Define and evolve strategy for Google Business Profiles, Local Services Ads, local rankings, external links, and local conversion performance • Establish standards and governance for scale across 40+ locations and service areas • Drive consistent optimization to maximize calls, clicks, and trust signals • Own review strategy as a growth and trust engine across GMB and LSAs • Define and maintain the canonical source of truth for firm and location data • Own external link acquisition strategy focused on local relevance, authority, and trust • Lead schema markup strategy including LocalBusiness, LegalService, Review, FAQ, and Service schema • Use performance insights to guide prioritization and optimization across GMB, LSAs, links, and organic traffic • Collaborate with web, product, performance marketing, CX, legal, and creative teams to ensure local presence, directories, and LSAs reinforce brand credibility, trust, and seriousness across markets.

• Track brand mentions and monitor changes in search engine results. • File complaints in Google Ads against competitors for trademark infringement or unfair advertising. • Submit reports for Trademark/Copyright violations and phishing to hosting providers and registrars. • Execute strategies to displace negative search results with positive brand content. • Coordinate with webmasters and platforms to remove or update misleading information. • Prepare regular reports on reputation KPIs and the effectiveness of brand protection efforts.

- Research and test new SEO practices (including AI SEO), tools, and formats to uncover fresh growth opportunities. - Plan new content opportunities for focus products based on user needs, product updates, and SEO insights. - Create clear, data-driven briefs that turn strategy and experiment results into actionable content for writers. - Audit and optimize existing tutorials to strengthen topical authority, resolve cannibalization issues, and boost organic traffic. - Use data and experimentation to guide decisions, measure outcomes, and scale what works. - Stay on top of the latest SEO trends and translate them into actionable strategies. - Collaborate with other teams to share insights, test ideas, and drive measurable results.

• WordPress Content Publishing: Upload and format blog posts in WordPress (Elementor-based journal/blog). • Apply proper heading structure (H1–H4), spacing, internal links, and featured images. • Insert shortcodes, embeds, tables, and CTA blocks as instructed. • Schedule posts and manage drafts efficiently. • Elementor Page & Landing Page Support: Build, duplicate, and update landing pages using Elementor (no custom coding). • Edit existing templates and perform QA before publishing. • Ensure responsive layouts across desktop, tablet, and mobile. • Maintain strict brand consistency (fonts, colors, spacing). • On-Page SEO Execution (Implementation Only): Input provided SEO titles and meta descriptions per instructions. • Optimize URLs, image alt text, and internal linking. • Ensure correct heading hierarchy and keyword placement. • Media & Asset Management: Upload, compress, and organize images in the WordPress Media Library. • Rename files using SEO-friendly naming conventions. • Maintain clean, scalable folder and tagging structures. • Content QA & Publishing Checks: Review formatting, spacing, links, and responsiveness. • Verify CTAs, forms, embeds, and tracking elements function properly. • Conduct cross-browser and mobile checks prior to publishing. • General Digital Marketing Support: Assist with landing page variations and A/B content swaps. • Update existing pages for promotions, campaigns, or SEO refreshes. • Perform light Canva edits as needed (resizing, text swaps, exports).