Medier Agency

• Own and execute the full SMM roadmap across key platforms (TikTok, Instagram, YouTube, Telegram). • Develop data-driven social strategies aligned with brand positioning and revenue goals. • Build structured quarterly and monthly content planning systems. • Scale multi-platform campaigns focused on engagement, traffic, and revenue growth. • Own KPI framework and reporting (monthly/quarterly). • Drive performance based on ER/ERR, reach & impressions growth, CTR/CPM/CPC optimisation, conversion rate, FTDs, LTV contribution, and ROI. • Create and oversee the execution of content calendars across multiple social media platforms, specific to the project • Analyze social media metrics and provide data-driven insights to optimize performance and ROI • Collaborate with cross-functional teams to ensure consistent brand messaging and voice across all channels • Stay ahead of social media trends and best practices, implementing new tactics to maintain a competitive edge • Manage social media budgets and allocate resources effectively. Develop and maintain relationships with key industry influencers and partners • Oversee crisis management and reputation monitoring on social platforms

• Monitor all social channels (X, Instagram, Facebook, TikTok) to respond to player inquiries, celebrate big wins, and foster a positive community environment. • Identify and escalate complex player issues, technical bugs, or VIP inquiries to the OSMM or Customer Support teams. • Assist in the production of "on-the-fly" social content. Adapt and translate brand messaging to ensure it resonates with the sports and casino culture. • Own the technical execution of the social calendar, ensuring all approved posts are scheduled and go live accurately across all platforms. • Monitor organic post performance in real-time; identify high-performing content and flag it for the paid media team to receive "boosted" spend. • Pull monthly raw data and metrics; contribute initial insights on community sentiment and engagement trends to monthly performance reports.

• Test our brands and competitor brands for sportsbook, casino, UX, and overall platform quality. • Validate access from Hungary and ensure all content is correctly localized. • Check registration flows, real-money deposits, withdrawals, and bonus availability. • Review gamification features, missions, loyalty tools, and CRM rewards. • Test casino games: loading, stability, availability, and gameplay quality. • Perform full payment flow tests: deposits, withdrawals, limits, and alternative methods. • Confirm CRM communications (email, SMS, push, in-app) are correctly delivered. • Test affiliate tracking, registration attribution, and promo landing pages. • Support sign-off for new brands and brands migrating to new platforms. • Report issues clearly, provide detailed reproduction steps, and verify fixes. • Support urgent live incidents and help teams identify root causes.

• Perform manual testing on websites and digital platforms as Croatian end user • Identify, document, and track bugs and usability issues • Test general functionality on the websites (e.g., registration, deposits, etc.) • Participate in QA testing and exploratory testing • Collaborate with product, development, and QA teams to resolve issues • Provide feedback on UX, UI, and localized content accuracy • Support pre-launch release testing and post-deployment checks

• Craft and manage high-quality Flemish content for our various platforms. • Translate and localize English content into the Flemish language, ensuring cultural relevance and accuracy. • Collaborate with our dynamic team to produce content that engages and informs our users. • Maintain the integrity and quality of our content, reflecting our brand’s standards and voice. • Utilize SEO best practices to increase visibility and reach. • Continuously update content to reflect the latest trends and updates in the sports and iGaming industries.

• Define, implement, and continuously optimize CRM strategy across all communication channels (Email, SMS, push notifications, in-app, and onsite messaging) with a dedicated focus on Sweepstakes and Social Casino products. • Own the full customer lifecycle across both core products and Sweepstakes/Social Casino verticals, ensuring effective onboarding, engagement, retention, reactivation, churn prevention, and lifetime value growth. • Plan, execute, and evaluate CRM campaigns tailored to Sweepstakes and Social Casino audiences, with a strong focus on personalization, behavioral segmentation, bonus mechanics, gamification, and measurable ROI impact. • Collaborate with cross-functional teams (content, design, product, analytics) to ensure campaigns are creative, data-driven, and aligned with business objectives. • Monitor, analyze, and report on CRM KPIs such as CLV, retention, conversion, and churn; translate insights into actionable improvements. • Ensure full compliance with data privacy regulations and responsible gaming / sweepstakes regulatory frameworks across all communications.

• Technical Translation: Convert English game descriptions, rules, and 'How to Play' guides into clear, accurate Arabic. • Terminology Management: Ensure consistent use of industry-specific terms (e.g., wagering requirements, odds, paylines, free spins) across all platforms. • Compliance & Legal Content: Translate Terms and Conditions (T&Cs), Privacy Policies, and Responsible Gaming materials with 100% accuracy. • UI/UX Translation: Translate software strings, buttons, and error messages for web and mobile platforms, ensuring text fits within technical constraints. • Documentation: Translate internal manuals, technical briefs, and customer support templates to ensure operational clarity. • Proofreading: Review and edit existing Arabic content to ensure grammatical correctness and adherence to the technical glossary.

• Technical Translation: Convert English game descriptions, rules, and 'How to Play' guides into clear, accurate Slovak. • Terminology Management: Ensure consistent use of industry-specific terms (e.g., wagering requirements, odds, paylines, free spins) across all platforms. • Compliance & Legal Content: Translate Terms and Conditions (T&Cs), Privacy Policies, and Responsible Gaming materials with 100% accuracy. • UI/UX Translation: Translate software strings, buttons, and error messages for web and mobile platforms, ensuring text fits within technical constraints. • Documentation: Translate internal manuals, technical briefs, and customer support templates to ensure operational clarity. • Proofreading: Review and edit existing Slovak content to ensure grammatical correctness and adherence to the technical glossary.

• Supervise a team of 3-5 PPC consultants in their daily roles, ensuring that they are productive and following internal processes correctly. • Hold weekly 1-on-1s meetings with team members. • Work closely with the Head of PPC reporting the status and plan for the activity • Work with different internal departments to ensure delivery of materials and new brands • Launch new brand activities • Plan budget spend

• Plan, execute, and optimize paid social advertising campaigns across various platforms such as Facebook, Instagram, Twitter, and others; • Develop and implement creative ad campaigns that align with the gaming industry and our brand's identity; • Set and manage advertising budgets while ensuring maximum ROI and cost-efficiency; • Analyze and report on key performance indicators (KPIs) to measure the effectiveness of paid social campaigns; • Stay up-to-date with industry trends, algorithm changes, and emerging platforms to maintain a competitive edge; • Collaborate with the marketing and game development teams to ensure cohesive messaging and alignment of brand objectives; • Continuously test and optimize ad creatives, targeting, and ad copy to improve campaign performance; • Monitor and adjust bidding strategies to achieve desired results; • Keep abreast of competitor strategies and industry benchmarks.