• Develop and execute comprehensive go-to-market strategies with reseller and ISV partners • Build joint marketing plans with partners, from messaging and positioning to pipeline generation and revenue acceleration • Create scalable partner marketing programs and toolkits that can be leveraged across the global partner ISV/Reseller ecosystem • Act as the primary marketing liaison for assigned strategic partners, building trusted relationships with partner marketing counterparts • Collaborate closely with partner sales teams to align marketing activities with business objectives • Develop co-branded marketing materials, case studies, solution briefs, and sales enablement content • Establish KPIs and success metrics for partner marketing initiatives

• Own the vision, strategy, and execution of Cresta’s global partner marketing function, building scalable programs that drive partner-sourced and partner-influenced pipeline • Design and operationalize a partner marketing model that supports multiple partner types, products, segments, and geographies • Develop partnership-specific messaging frameworks, joint value propositions, and supporting collateral that enable partners to effectively position and sell joint solutions • Partner closely with partner enablement to create and govern enablement programs, content hubs, and self-serve resources that support partner success • Analyze partner pipeline performance and win/loss dynamics to identify gaps, remove roadblocks, and unlock new growth opportunities across the partner ecosystem • Provide a data-driven point of view to influence product roadmap priorities based on partner feedback, deal insights, and market opportunity • Establish KPI frameworks, dashboards, and operating cadences to measure partner marketing impact and inform decision-making • Collaborate with RevOps and IT to evolve CRM, PRM, and marketing automation workflows that support partner motions at scale • Act as a cross-functional leader and connector across sales, marketing, product, and partnerships to ensure tight GTM alignment

Marketing Consultant     Part-Time Remote - Tampa, FL Marketing Consultant – OpenSponsorship OpenSponsorship is the leading platform connecting brands with athletes and influencers. We’re looking for a Marketing Consultant to help elevate our brand presence and drive measurable growth across digital channels. Responsibilities: - Develop and execute posting and engagement strategies across all major social media platforms - Lead SEO strategy to improve search rankings and inbound lead generation - Oversee website redesign projects to enhance usability and brand storytelling - Create compelling case studies that showcase client success and ROI - Write and publish blog posts aligned with our vision to democratize sports and influencer marketing - Support broader marketing initiatives, including PR, thought leadership, and campaign amplification Qualifications: - Proven experience in digital marketing, social media, and SEO strategy - Strong graphic design skills - Strong writing and storytelling skills - Ability to translate data and performance metrics into actionable insights and impressive graphics - Comfortable working independently and collaboratively in a fast-paced environment

• Own the end-to-end creation of industry-specific content, including: major eBooks, blog posts, industry POVs, case studies, newsletters, website copy, sales messaging, email campaigns, and materials for PR/media engagement. • Work closely with Subject Matter Experts (SMEs) to extract technical details and elevate them into compelling, business-level messages and stories that resonate with executive and industry audiences. • Serve as the primary marketing liaison, effectively managing relationships with executive-level Industry Leads, Sales teams, and Channel partners to ensure strategic alignment. • Execute end-to-end logistics and promotion for industry conferences, regional customer events, and internal QBRs (venue sourcing, collateral, attendee coordination, social/web promotion). • Manage all logistics, speaker coordination, attendance driving, and promotion for webinars. Coordinate customer speaking opportunities and secure testimonials/video production. • Align strategy and content with channel partners (e.g., Databricks), manage marketing for proprietary IP, and provide critical support for sales enablement (RFPs, proposals, slide decks, sales material creation).