• Own the end-to-end creation of industry-specific content, including: major eBooks, blog posts, industry POVs, case studies, newsletters, website copy, sales messaging, email campaigns, and materials for PR/media engagement. • Work closely with Subject Matter Experts (SMEs) to extract technical details and elevate them into compelling, business-level messages and stories that resonate with executive and industry audiences. • Serve as the primary marketing liaison, effectively managing relationships with executive-level Industry Leads, Sales teams, and Channel partners to ensure strategic alignment. • Execute end-to-end logistics and promotion for industry conferences, regional customer events, and internal QBRs (venue sourcing, collateral, attendee coordination, social/web promotion). • Manage all logistics, speaker coordination, attendance driving, and promotion for webinars. Coordinate customer speaking opportunities and secure testimonials/video production. • Align strategy and content with channel partners (e.g., Databricks), manage marketing for proprietary IP, and provide critical support for sales enablement (RFPs, proposals, slide decks, sales material creation).

• producing ad creatives: writing ad scripts in English • designing static ad creatives • editing video creatives • getting involved in ad campaign management over time

• Develop and execute regional marketing campaigns tailored to North American markets to support demand generation and sales pipeline. • Plan and manage regional marketing programs, including first-party events, third-party sponsorships, webinars, virtual roundtables, paid media, direct mail, and partner marketing initiatives ensuring seamless execution and maximum ROI. • Drive account-based marketing (ABM) strategies, working closely with sales to engage high-value accounts with targeted initiatives. • Align with sales and Business Development teams, providing localized content, event support, and lead follow-up strategies to optimize conversion rates. • Collaborate with cross-functional teams, including demand generation, partner marketing, and product marketing, to ensure consistency in messaging and execution. • Analyze and report on marketing performance, tracking key metrics to measure event success and campaign impact. • Track regional budgets, ensuring cost-efficiency while maximizing impact and maintaining accuracy in reporting. • Travel 2-3 times per quarter to attend and manage events, meet with sales teams, and support field activations.

• Own the strategy and execution that turns customers into advocates, drives product adoption, and fuels retention and expansion. • Partner closely with Global Campaigns, Customer Success, Product Marketing, and Demand Gen to build lifecycle programs, customer storytelling initiatives, and insight-driven communications. • Develop and run lifecycle programs that drive onboarding, adoption, renewal, and expansion. • Build and manage a scalable customer storytelling and advocacy program; case studies, testimonials and customer features. • Lead customer communications including newsletters, learning content and event invitations. • Define KPIs for adoption, engagement, advocacy, and expansion - reporting progress regularly. • Collaborate with Marketing and Rev Ops to connect customer marketing to pipeline and revenue impact.