• Own the operational execution of Articulate-hosted, branded event portfolio including customer conferences, executive programs, and virtual or hybrid experiences. • Serve as operational lead for assigned branded event programs with accountability for logistics planning, vendor and partner management, budget oversight, and onsite execution. • Balance strategic oversight with hands-on execution, adapting level of involvement based on program complexity, timelines, and business needs. • Design scalable operational frameworks while leading complex, high-visibility events from planning through post-event analysis. • Ensure Articulate’s branded events deliver consistent brand quality, operational excellence, and measurable business impact.

• Own the end-to-end operational planning and execution for assigned trade shows, from initial planning through onsite delivery and post-event evaluation. • Serve as the primary operational lead for assigned trade shows, accountable for logistics strategy, execution quality, and issue resolution. • Lead the logistics workstream across all phases of trade show delivery, including planning timelines, production schedules, run-of-show development, and onsite execution. • Exercise independent judgment to prioritize resources, resolve operational risks, and make real-time decisions that impact trade show quality, cost, and attendee experience. • Act as the onsite operational lead at select trade shows, empowered to make decisions related to staffing, scheduling, vendor coordination, and attendee logistics. • Ensure consistency, scalability, and adherence to Articulate’s brand and quality standards across all trade show executions. • Develop and manage relationships with trade show organizers, vendors and production partners, including booth fabrication, show services, AV, freight, and labor providers. • Own trade show program budgets, with authority to allocate and approve discretionary spend within assigned limits; escalate and recommend additional investment needs to leadership. • Handle invoice reconciliation, variance analysis, and proactively surface scope or budget risks to mitigate overspend. • Partner cross-functionally with Marketing Operations, Sales, Customer Success, Creative, and external agencies to align on booth design, collateral, digital assets, and promotional materials. • Hold vendors and partners accountable to service levels, timelines, and quality expectations, and recommend corrective action or termination if performance is substandard. • Orchestrate the logistics for assigned trade shows and related programs, including travel, lodging, freight, AV, catering, registration, onsite staff operations, and materials. • Provide light-touch operational oversight for select virtual events and webinars associated with trade show and partner programs, ensuring platform readiness, speaker coordination, and seamless execution appropriate to program complexity. • Oversee shipping, storage, and inventory management for trade show assets, establishing scalable systems that ensure accuracy, efficiency, and asset reuse. • Oversee trade show registration workflows and attendee communications, ensuring a seamless and professional experience while delegating or executing tasks as appropriate. • Maintain critical trade show documentation, including contracts, manifests, run-of-show, booth inventories, and attendee data, and continuously evaluate opportunities to improve data integrity and accessibility. • Collaborate on post–trade show reporting and analysis, including lead capture coordination, ROI tracking, survey execution, and documentation of insights to inform future planning. • Identify and implement process improvements across trade show logistics, vendor management, and operational tools to increase efficiency and scalability. • Partner with the Senior Manager, Global Events to evaluate opportunities for trade show program enhancements, tooling improvements, and operational standardization. • Contribute to the development and documentation of trade show playbooks, templates, and best practices that support consistency and long-term program growth.

• Work with clients and internal team members to gather, qualify, and implement program content for event technology platforms and solutions. • Guide clients through the event technology build process by leveraging the selected event management platform to optimize reporting and functionality, while assisting in the development, writing, and editing of content for registration websites, virtual platforms, mobile applications, and travel communications as needed. • Requires high performance skills in project management, timeline management and communication in a team environment. • Event technology support from initial build stage through onsite or virtual execution. • Manage the build-out of the event technology design plan in the following areas: Registration Websites, Email Campaigns, API Integrations, Mobile Apps, OnSite Technology Solutions, Virtual Technology Solutions. • Copy write, edit, proof and gain approval from internal and external clients for accurate content. • Create or source, secure and establish rights for all visual content including photography, graphics, illustration and video. • Work with Event Technology Team to create impactful and exceptionally designed event technology platforms that engage, inform and equip participants for an exceptional event experience. • Work with technology suppliers, developers, graphic designers and coders for the seamless execution and implementation of event technology; including registration websites, event email communications, onsite technology solutions, virtual technology solutions and mobile apps. • Collaborate in a team environment.

• Develop and execute comprehensive event marketing plans that align with business objectives and drive attendance and engagement. • Collaborate with cross-functional teams (sales, creative, product, etc) to ensure seamless execution of events, including but not limited to venue selection, vendor management, and logistics. • Create compelling event messaging and content that resonates with target audiences and drives interest and attendance. • Manage all aspects of event promotion, including email marketing, social media, paid ads, content creation, and outreach efforts. • Manage event budgets and timelines, ensuring all deliverables are completed on time and within budget. • Assist with event logistics and on-site activities to ensure smooth operations and an excellent attendee experience. • Analyze event performance metrics and provide recommendations for future improvements and optimizations. • Stay up-to-date on industry trends and best practices, and incorporate them into event marketing strategies to stay ahead of the competition. • Foster and maintain strong relationships with internal teams, partners, and customers to contribute to the success of events. • Coordinate travel and accommodations for staff and attendees. • Ensure compliance with all relevant regulations and safety standards.