• Engaging with warm inbound leads via phone, email, and text • Helping customers place and complete orders • Asking the right questions to understand customer needs • Recommending solutions and upselling additional services when it makes sense • Managing multiple orders and conversations at once • Using HubSpot and other internal systems to generate quotes and complete orders • Staying up to date on new products, vendors, and technology • Hitting performance goals tied to orders processed and commission

• Proactively identify, research, and pursue fleet prospects. • Break into new accounts through targeted outreach, networking, industry events, and referrals. • Develop and manage relationships with fleet operators from initial contact through contract close, vehicle build, and delivery. • Take a consultative sales approach by actively listening, understanding operational needs, and proposing tailored vehicle solutions. • Consistently meet or exceed established sales quotas, revenue goals, and key performance indicators (KPIs). • Maintain accurate and timely sales activity tracking, pipeline management, and reporting in the CRM (HubSpot). • Collaborate cross-functionally with engineering, operations, finance, and leadership to ensure technical alignment and seamless delivery. • Anticipate and address customer objections, finding solutions to advance deals. • Stay current on EV market trends, competitor activity, and customer challenges. • Provide market insights and feedback to help shape product offerings. • Travel to customer sites as needed for meetings, demonstrations, and relationship management, based on the requirements of assigned accounts.

• Develop and execute a strategic territory plan targeting key organizations and applicable use cases to build a robust pipeline and achieve quarterly and annual sales objectives. • Become an expert in our product offerings and industry solutions, delivering compelling demos, presentations, and proposals that clearly articulate business value. • Leverage deep knowledge of the market to position our solutions as the best fit for customer needs, highlighting the advantages over competing technologies and approaches. • Lead complex sales cycles with a solution-based approach, employing strategic selling strategies and tactics, including the Land & Expand model to grow accounts. • Manage the full sales process from prospecting to closing, consistently securing new logos and expanding within existing accounts. • Provide guidance and mentorship to Business Development Representatives (BDRs) and Field Marketing resources to align on target accounts and support pipeline development. • Maintain accurate and up-to-date information within the CRM system, ensuring data integrity and adhering to forecasting guidelines. • Develop strong partnerships with public cloud providers (AWS, Google, Microsoft Azure) and leverage these relationships to drive growth opportunities.

• Achieve annual sales goals through individual effort. • Develop and manage a robust pipeline of healthcare provider prospects, guiding them through the full-cycle sales process, from initial outreach to contract closure. • Manage all prospect contacts in HubSpot, including all day-to-day activities and opportunity progression through the pipeline. • Build relationships with decision-makers in provider organizations to align Ludi’s provider compensation solutions with specific needs. • Identify new business channels, opportunities at prospective organizations that could benefit from the product suite. • Leverage a consultative sales approach to identify client challenges, demonstrating how Ludi's compensation solutions can provide value. • Conduct tailored product demos to effectively illustrate the benefits of Ludi's solutions, addressing common provider compensation pain points. • Stay informed on trends in provider compensation, regulatory updates, and market needs to refine sales strategies and better position Ludi’s offerings. • Work closely with Customer Success, Marketing, and Product teams to ensure a smooth handoff post-sale, contributing insights that enhance Ludi’s product development and go-to-market strategies.