• Ensure each assigned brand’s organic growth strategy is tied directly to pipeline outcomes • Act as the SEO owner for assigned brands, align with brand leadership, and advocate for priorities • Build and maintain a quarterly SEO roadmap per brand • Track performance weekly against SQL targets • Analyze organic traffic, rankings, and conversions using GA4, GSC, Ahrefs (or similar)

• Turn ideas into structured, reader-focused briefs. • Edit articles to ensure clarity, flow, tone, and usefulness to our audience. • Optimize content for SEO, AEO, and human readability. • Track content progress, project manage our team of writers, and keep the publishing pipeline running smoothly. • Help scale our publishing while maintaining a very high bar on content quality.

• Own the website as a growth engine and lead organic acquisition. • Be accountable for technical SEO, on-page optimization, programmatic SEO, conversion rate optimization, and content prioritization. • Operate as the marketing owner for web and organic growth, partnering across teams to align keyword targets, messaging, landing pages, and conversion paths. • Build and optimize high-impact landing pages and key journeys across self-serve and sales-assisted conversion paths. • Run a CRO iteration cadence: identify friction, prioritize tests/changes, ship updates, and report impact. • Own SEO performance end-to-end: site architecture, crawl/index health, internal linking, on-page optimization, and off-page levers. • Conduct regular audits and implement improvements across the website and content system. • Partner with the Content Marketing team to scale successful themes into higher-quality, full-funnel content.

• Write high-quality, SEO-led blogs, landing pages, and website content • Plan and structure comprehensive content pillars and topic clusters • Conduct in-depth market, competitor, and audience research for content relevance